Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 10

E-COMMERCE EVOLUTION

IS OMNICHANNEL RIPE
FOR THE PICKING?
Around the world, grocery eCommerce
is growing. Why are Canadian grocers
still so green?
BY JESSE DONALDSON

ASK Deloitte's Jennifer Lee about the state of

omnichannel grocery retail north of the 49th
parallel, and her answer is simple.
"Canadian grocery retailers are just dipping
their toe into eCommerce," explains the company's Retail & Consumer Analytics Practice
Leader. "And that's to varying degrees."
And Carol Wong-Li, Senior Lifestyle and
Leisure Analyst at research firm Mintel, would
tend to agree.
"We Canadians are coming around," she
chuckles. "But it's just been much more slowly.
Grocery shopping is something that most consumers do on a weekly basis. And how we go
about grocery shopping is still quite habitual."
Habitual or not, when it comes to unified
commerce and the omnichannel experience,
10 |

CANADIAN RETAILER

| FOOD & GROCERY

both agree that Canadian grocers are years
behind their counterparts in the US and the
UK. Despite encroachment by major players
like Amazon, grocery remains largely separate
from the digital disruption that has affected
retail. However, a recent Food Marketing
Institute study predicted that, within the next
5-7 years, 70 per cent of consumers will buy
at least some groceries online, which means
that now, more than ever, a seamless experience across multiple platforms and consumer
touchpoints is crucial. So, when it comes to
eCommerce, why are Canadian grocers still so



Canadian Retailer Magazine - The Food & Grocery Issue 2019

Table of Contents for the Digital Edition of Canadian Retailer Magazine - The Food & Grocery Issue 2019

Contents
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 1
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 2
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - Contents
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 4
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 5
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 6
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 7
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 8
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 9
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 10
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 11
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 12
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