Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 13

Fresh Ideas

But it's not all doom and gloom. In fact, according to both Wong-Li and Lee, there is plenty
of cause for excitement. Within Canada, some
grocers are working to pioneer new approaches; Loblaw's recently joined with Metrolinx to
offer its new PC Express service (which allows
commuters to pre-order groceries online for
pickup during their next day's commute) in
five GO Transit stations in the Greater Toronto
Area. And looking further afield, retailers like
HEMA in Shanghai and Systeme U in France
are leveraging technology to add more transparency and discoverability to their operation
than ever before.
"This is one of my favourite examples,"
Wong-Li says. "What [Systeme U] did was print
Snapcodes, and then use Snapchat to show
the freshness of their fish. They printed those
codes on the origin labels, and then, because
Snaps only last 24 hours, people could follow
the fish's journey from the boat to the store.
That way, people knew that what they were

www.retailcouncil.org/cdnretailer

buying wasn't more than a day old."
HEMA's groundbreaking technology allows
customers to view their entire supply chain,
including the business licenses of distributors,
information related to food safety, and even the temperatures of
CANADIAN GROCERY
their refrigerated trucks.
ECOMMERCE IS GROWING
"It's so cool, because it shows
all the information," Wong-Li
notes. "Consumers have access
to all this really cool info that
says: 'Hey! What you're getting
Estimated percentage of
is fresh, and totally legit'."
global grocery sales occurWhen it comes to the path forring online.
ward, Wong-Li in particular is full
of ideas, among them offering free
click-and-collect to spread wordof-mouth, as well as pioneering
fully-prepared meals for pickup
on weeknights. Deloitte's Lee
Percentage of Canadian retail sales that occur in-store.
points out, however, that the most
crucial part of an improved omnichannel presence lies in the
acquisition and leveraging
of data. In an increasingly
digital world, consumers
In 2015, only 12 per cent of
are demanding a smoother
Canadians had ever bought
cross-platform experience,
groceries online. By 2018, it
was 24 per cent.
and more personalization
than ever before. And data
Source: Mintel
collection provides an unprecedented opportunity
to fulfill those needs.
"I think that data is going to be one
of the most important differentiators
for grocers," Lee says. "To be able to
integrate all these datasets is going
to be critical, so that you can build
in AI-driven recommendations, or
predict what the customer's going to
buy, and what their basket is going
to look like. I think that's going to be
the goal moving forward. Because,
right now, your table stakes have
already been fulfilled. You have an
online channel built. The question
is: what's the next phase? What's
the next wave? It's going to be
making better use of data. And
with that, you can personalize the
path to purchase better, and properly identify where to make the
right investments. Because these
are not small investments."

5-10

%

90

%

24

%

FOOD & GROCERY

| CANADIAN RETAILER | 13


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Canadian Retailer Magazine - The Food & Grocery Issue 2019

Table of Contents for the Digital Edition of Canadian Retailer Magazine - The Food & Grocery Issue 2019

Contents
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 1
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 2
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - Contents
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 4
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 5
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 6
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 7
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 8
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 9
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 10
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 11
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 12
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 13
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 14
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 15
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 16
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 17
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 18
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 19
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 20
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 21
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 22
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 23
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 24
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 25
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 26
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 27
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 28
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 29
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 30
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 31
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 32
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 33
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 34
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 35
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Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 58
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_supplychain19
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_digitalretail19
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_sustainability19
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_foodandgrocery19
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_retailcommerce
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_technology
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_supplychain
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_lossprevention
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_bricksandmortar
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_foodandgrocery
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_marketing
https://www.nxtbookmedia.com