Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 34

GROCERY FORMATS

Farm Boy was purchased by Empire Co. Ltd., but will remain separate from Sobeys in order to maintain its brand integrity.

Nations Fresh Food and Nations Experience

The Nations Fresh Food chain, which operates
several locations in southern Ontario, has big
plans for its new hybrid grocery and entertainment concept. Called 'Nations Experience', the Toronto-based gro"...shoppers are
cery concept occupies a 155,000
actually seeking
square foot former Target store in
the city's Stockyards area.
out options that
The actual grocery store componstand out in the
ent, itself, occupies about 40,000
market, and that
square feet in the complex, offering
are more aligned a range of fresh food options from a
variety of ethnicities. A separated
with their needs
room for seafood is popular with
and preferences." shoppers, as is the expanse of produce, all of which is competitively
JAMES MCARTHUR
Grocery expert
priced. Large palm trees are tastefully
displayed over shelving in the store,
which includes interiors accented with marble
and wood. The overall experience at Nations
Experience is particularly unique.
Frank Ho, Senior Vice President of Nations
Experience, explained how he set out to create a 'FoodTainment' centre that embraced the
world's cultures. That includes a food hall component that features grab-and-go and sit-down
menu options from various cultural groups,
ranging from Indian curries to Italian pasta,
Chinese dim sum and Japanese sushi.
What's particularly unique about Nations

34 |

CANADIAN RETAILER

| FOOD & GROCERY

Experience is the non-retail components that
Mr. Ho explained "drives traffic to the building". Included is a 30,000 square foot entertainment area which Mr. Ho said is "already
too small for what we would like to do. It should
be triple the size". The entertainment component is designed for families. After a meal in the
food hall, for example, parents may leave their
children in the supervised entertainment area
while they shop for groceries.
That entertainment area includes a playground, games and arcade area, and meeting
rooms. On a given day, dozens of children can
be found playing in the supervised play area.
When asked why non-retail uses were added
to Nations Experience, Ho explained that the
non-retail drives shoppers to the grocery store
itself and, as a result, the operation is profitable. Furthermore, Nations Experience has created something of a shopping centre-like corridor and is leasing spaces to smaller retailers.
Moving forward, Frank Ho says that he expects Nations Experience to expand nationally
by occupying real estate vacated by retailers
such as Target and Sears Canada. An entire
shopping centre could even be taken over,
creating something similar to a 'mini west Edmonton Mall' that would feature core grocery
offerings as well as an international dining hall
and entertainment options. Experiential retail
is the future of brick-and-mortar, he said.



Canadian Retailer Magazine - The Food & Grocery Issue 2019

Table of Contents for the Digital Edition of Canadian Retailer Magazine - The Food & Grocery Issue 2019

Contents
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 1
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 2
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - Contents
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 4
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 5
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 6
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Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 8
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Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 15
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Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 18
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 19
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 20
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 21
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Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 24
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Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 31
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 32
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 33
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 34
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