Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 35

their needs and preferences"
Filipino-inspired grocery concept Seafood
"For example, Farm Boy is seen by some conCity is looking to expand into Canada in a big
sumers as saving them time, both with a more
way after opening its first Canadian storefront
compact store format, and by curating their seat the Heartland Town Centre in Mississauga
lection of products to align with their customin the fall of 2017. The retailer provides a fullers aspirations." They do this while also offering
service supermarket, fresh seafood, meat and
prepared foods". As a result, some specialty groproduce, not to mention dry goods. Besides
cery stores are becoming something of a regular
products catering to the Filipino community, the
"go to destination" he went on to say. "By being
in-store restaurant options are what really draws
a provisioner of meals, not just ingredients, it's
the crowds-that includes concepts Grill City,
possible to get a consumer base that shops more
Noodle Street, CrispyTown and the super-popufrequently than at a traditional big-box grocer".
lar Jollibee chain, based out of Manila.
It has become a one-stop shopping
and dining destination and also a retail
hub that caters to the Asian and Filipino
lifestyle in the U.S. and now in Canada,"
said Eucliff Cheng, Marketing Manager
for the company.
Providing Canada's expansive Filipino community a 'taste of home' is a
goal for Seafood City, which recently
announced a Winnipeg location as part
of its national expansion. Shoppers of
all backgrounds frequent the Mississauga store, in search of unique items
that may not otherwise be available in
larger more mainstream grocers.
When Jollibee opened its first standalone location in Toronto last year, it
drew incredibly long lineups on its opening day, as well as days after. Including
Seafood City: providing the Canadian-Filipino community with a 'taste of home'.
Jollibee restaurants within Seafood City
will no doubt be a traffic generator for
the retailer. Other concessions at Seafood City
"Originality is also a factor," McArthur said,
stores that draw in the Filipino population in"along with product differentiation. Ultimately,
clude Valerio's Tropical Bakeshop, TFC (The
specialty grocers like Farm Boy and the rise of
Filipino Channel), Atlas International Courier,
ethnic grocers have resulted in a differentiation
and the Philippine National Bank. In some rethat make stores more attractive to consumers.
spects, Seafood City is taking a page from NaHe went on to say, "Smaller stores with a curtions Experience by adding non-grocery offerated selection can also seem less overwhelmings to draw in more customers.
ing, while also a better experience for the time
sensitive consumer."
Why are we seeing the rise in popularity of
The large-format grocery chains, in some respecialty grocers?
spects, started the trend towards unique, curGrocery industry expert James McArthur
ated and 'exclusive' products.
explained how consumer preferences are
"When Loblaw introduced the President's
changing, and how grocery retailers are curChoice brand to its stores, it created a brand
ating selections for convenience. "Local and
and set of products that you could only get by
fresh grocery retail is a significant trend that
shopping at that particular store. I predict we
appeals to a growing segment of the populawill continue to see a growth in private-label
tion," he said. "In a world where there is almost
and exclusive products in grocery stores, both
unlimited choice in grocery stores, shoppers
big and small, as retailers seek to differentiate
are actually seeking out options that stand out
themselves amid unprecedented competition
in the market, and that are more aligned with
in the industry".
Ethnic Grocery Retail: Seafood City

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Canadian Retailer Magazine - The Food & Grocery Issue 2019

Table of Contents for the Digital Edition of Canadian Retailer Magazine - The Food & Grocery Issue 2019

Contents
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 1
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 2
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - Contents
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 4
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 5
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 6
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 7
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 8
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 9
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