Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 39

It's all about consumption

FOOD FROM STORES SHARES 2010-2017
Bakery - 10 %

Non-alcoholic
beverages and
other food
products - 24%

Cereal Grains and
Products - 6 %
Fruit (Fresh and
Processed) - 12%

Fish and
seafood - 3 %

Meat - 19

Vegetables (Fresh
and Processed) - 11 %

%

Dairy products and eggs - 15 %

CANADIAN PORK, BEEF AND CHICKEN PER CAPITA CONSUMPTION
CARCASS WEIGHT (KGS/PERSON)

40
Chicken

Pork

35

30

25

'00

'02

'04

'06

'08

'10

'12

'14

'16

'18e

CANADIAN MEAT PRICE INFLATION CONSUMER PRICE
INDEX CHANGES 2014-2018
16
12

What about other data as it relates to meat's
8
importance? Look at Canadian consumption
of meat. While it is true that consumption of
4
beef and pork has declined since 2000, both
beef and pork consumption has stabilized
0
over the past four years. In addition, chicken
consumption has been soaring during the
-4
same time. Total meat and poultry consump2014
2015
tion was estimated at 90 kilograms per perSource: Statistics Canada
son in 2018. That is up over three kilograms,
or 4 per cent, from 2014.
Another hint about the importance of meat is to watch what happens when
prices increase. I am primarily known as a livestock and meat market analyst.
When meat prices rise dramatically, as they did in 2014 and 2015, I receive a great
deal of calls from the media asking about the causes and what consumers can expect to pay in the future. When bacon prices rise sharply it is like a national crisis.
No other commodity gets that kind of interest from the media. It is because they
know it is important to consumers.
www.retailcouncil.org/cdnretailer

Beef

20

YEAR OVER YEAR CHANGE IN CPI

long prided itself on its AAA Beef program.
Finally, it is widely known that if there is a
meat item in the basket, there is going to be
plenty of other items that are going to be
run through the cash. In other words, meat
makes for a bigger ring.
According to the Statistics Canada Household Spending Survey, meat comprises 19 per
cent of the total basket of food purchased
from stores. The StatsCan survey data shows
that it is the largest category in the store other
than the total of the packaged goods residing
in the vast swath of the middle of the store
aisles. Furthermore, the meat share is growing. The share in 2010 amounted to 18 per
cent. And while StatsCan has not yet published 2018 values, I estimate it at 19 per cent.
Not only is it the largest category for
grocers, but it more than carries its weight
for them. As noted, if there is a fresh meat
item in the cart, there is going to be plenty
of items from the rest of the store too.
Every grocer knows that, which is why on
the big holiday weekends, meat dominates
the front page of the flyers. Watch the flyers for the first big holiday weekend of the
2019 spring/summer season. The Victoria
Day flyer front pages will be jam packed
with ribs, strips, grinds, breasts and a smattering of hot dogs. The prices will be very
aggressive and designed to drive traffic to
"win" the weekend for the banner, too. No
other items are ever as prominent as meat,
notwithstanding anything the government
Food Guide might fret about.

Beef

2016

FOOD & GROCERY

Pork

2017

Chicken

2018

| CANADIAN RETAILER | 3 9


http://www.retailcouncil.org/cdnretailer

Canadian Retailer Magazine - The Food & Grocery Issue 2019

Table of Contents for the Digital Edition of Canadian Retailer Magazine - The Food & Grocery Issue 2019

Contents
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 1
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 2
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - Contents
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 4
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 5
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 6
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 7
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 8
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 9
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 10
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 11
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 12
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 13
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 14
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 15
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 16
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 17
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 18
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 19
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 20
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 21
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 22
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 23
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 24
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 25
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 26
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 27
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 28
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 29
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 30
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 31
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 32
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 33
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 34
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 35
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 36
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 37
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 38
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 39
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 40
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 41
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 42
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 43
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Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 46
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 47
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Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 58
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