Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 40

MARKET ANALYSIS
Improving demand

CANADIAN MEAT INDEX

MEAT INDEX (2000 = 100)

120

100

80

0

'00

'02

'04

Source: Kevin Grier

While the year-over-year increases in meat
prices have eased the last few years, the overall
price levels are still high. Despite this, consumers are still eating as much or more as they did
prior to the increases. That combination of price
and consumption is a measure of overall meat
demand. In other words, demand is more than
just how much we eat, it is how much we eat and
at what price. I have tabulated a Canadian meat
demand index which combines total meat and
poultry consumption with the deflated Consumer Price Index. Based on that measure, it can be
'06
'08
'10
'12
'14
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'18
stated that meat demand in the last four years
was stronger than at any time since 2000.
The improvement in meat demand has been caused by many factors, including something as simple as the popularity of pulled pork. Other factors, such as the increased awareness of the importance of protein in the diet, and the publicity of research that questions
the negative health impacts of animal fats has helped, are likely drivers.
If this is an industry in trouble, then I bet meat packers and processors would take another
four or five years of this kind of trouble. The best thing for grocers is to keep a well-stocked,
competitively priced meat case, and watch the sales grow throughout the entire store.
Kevin Grier is President and Founder of Kevin Grier Market Analysis and Consulting Inc. and is a
regular contributor and sought out expert to the media, including Globe and Mail, National Post,
CBC Radio, Canada AM, Global News, and CTV.

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Canadian Retailer Magazine - The Food & Grocery Issue 2019

Table of Contents for the Digital Edition of Canadian Retailer Magazine - The Food & Grocery Issue 2019

Contents
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 1
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 2
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - Contents
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 4
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 5
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 6
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Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 8
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Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 18
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https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_supplychain19
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_digitalretail19
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