Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 43

WITH digital technology changing almost all aspects of our li-

ves, it can come as no surprise that traditional retailing, too, is
being turned on its head. The familiar model that funnels customers along a linear path to buying is giving way to an exciting
new paradigm of placing the individual at the centre of a unified
field of purchasing touchpoints.
So-called omni-channel, or unified retailing, promises a seamless experience across a host of coordinated options for customerretailer interactions including online, in-store, social, mobile, kiosk
and call-centre. You might
buy online and pick-up in
Successful unified
store or access an "endless
retail requires careful
aisle" of goods from an instore kiosk and have your
planning and smart
purchase delivered to your
forecasting.
doorstep directly from the
manufacturer or wholesaler. For customers, the possibilities are empowering, even exhilarating. But for retailers, while offering exceptional efficiencies and
startlingly more inventive ways of selling, they can also present
plenty of challenges and opportunities for stumbling.
The key to delivering on unified retail's promise is to align
front-end, customer-facing aspects with all the back-end, behindthe-scenes business processes. The better front and back are integrated, the better unified retail will succeed. Here are some of
the key points to consider in making the unified model work for
your business.
Prepare for the plunge: planning and forecasting

If you jump in at the deep end, you're more likely to sink than
swim. Successful unified retail requires careful planning and
smart forecasting. A good start is listening to social media to help
determine consumer trends, expectations and choices. Knowing
where consumers are heading puts you on the path to understanding required products, volumes and categories based on channels, regions and categories. Leveraging artificial intelligence
tools for better business intelligence gets you to your destination.
With unified, retailers more than ever need to have a grasp on
what and how much goes where and when.
Additional planning considerations touch on physical plant and
staffing. What should your retail spaces look like under a model
offering online purchasing and drop shipping? How much space
should you be devoting to in-store stock and inventory? How do
you arrange operations to support, for example, in-store pick up or
online ordering from in-store kiosks? As for your people, do they
have the mindset and skills to support unified at all levels? Are
they comfortable and competent overseeing and fulfilling sales
from multiple touchpoints? Where do you find people who are?
How do you train existing staff to acquire the necessary skills?

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FOOD & GROCERY

| CANADIAN RETAILER | 4 3


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Canadian Retailer Magazine - The Food & Grocery Issue 2019

Table of Contents for the Digital Edition of Canadian Retailer Magazine - The Food & Grocery Issue 2019

Contents
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 1
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 2
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - Contents
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 4
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 5
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 6
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 7
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 8
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 9
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 10
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 11
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 12
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 13
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 14
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 15
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 16
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 17
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 18
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 19
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 20
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 21
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 22
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 23
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 24
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 25
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 26
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 27
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 28
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 29
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 30
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 31
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 32
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 33
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 34
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 35
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 36
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 37
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 38
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 39
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 40
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 41
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 42
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 43
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 44
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 45
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 46
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 47
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 48
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 49
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 50
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 51
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 52
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 53
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 54
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 55
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 56
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 57
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 58
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_supplychain19
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_digitalretail19
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_sustainability19
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_foodandgrocery19
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_retailcommerce
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_technology
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_supplychain
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_lossprevention
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_bricksandmortar
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_foodandgrocery
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_marketing
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