Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 44

RETAIL SYSTEMS

Management

Management is a second key component.
Since, with unified retail, orders can come from
anywhere and at any time, managing orders to
ensure prompt, efficient, glitch-free fulfilment
presents particular challenges, especially when
multiple and/or volatile products (e.g. perishable
groceries) are involved. Processing orders from
whatever the touchpoint, determining product
location, delivering a product from the most efficient source (it costs to bring it in from a far-off
warehouse when it exists at a nearby store) are all
involved. In fact, managing orders for prompt fulfillment touches on everything from logistics to
inventory, planning to sales, product information
management to pricing and supplier purchase
order management to invoice management.
Management of warehouses and inventories also
comes into play. Omni-channel selling is not simply a complement to traditional in-store sales. Different volumes are involved, requiring different product allocations and replenishments and different
means of delivery and fulfillment. For unified retail
to thrive, inventory and warehouse management
must be optimized by leveraging the most advanced digital tools and systems available.
A unified retail approach for a better customer experience.

Optimize Your Processes: Buying and Moving

Meeting customer expectations for a unified
retail approach requires evolved buying and
selling processes that support such key components as drop shipping and endless aisles.
Typically, the attention given to these processes will have the greatest impact on a unified
retail initiative's failure or success.
Information

Generating and disseminating information
accurately and consistently is essential. Moving
goods from distributors or manufacturers to end
customers across all channels and touchpoints
depends critically on making reliable retail data
available. Information on products, inventory,
the customer, the order and the price must move
along the delivery chain without variation or
confusion. On the buying side, product details
and such digital assets as images, specs and
videos must be managed, distributed and published harmoniously. Whatever the touchpoint,
geography or time, customers should encounter
information that is consistent and mutually reinforcing. Content across all channels should
always be, so to speak, on the same page.
44 |

CANADIAN RETAILER

| FOOD & GROCERY

Partnership

One last key to successful buying and moving in a unified retail environment stands out:
choosing the right partners. Do the distributors,
wholesaler and manufacturers you partner with
now-and, more importantly, plan to partner
with in future-understand the needs and workings of unified retail? Do they have the flexibility, for example, to accommodate the varying
product volume needs that necessarily attend
the new model? Are they able and willing to integrate their operational solutions with yours to
provide efficient B2B eCommerce transactions
or to support seamless sales and fulfillment?
Can they provide visibility on logistics and inventory? These are among the questions you
need to ask in making partnership decisions.
Deliver the Promise: Marketing and Selling

In the end, it comes down to effective marketing and selling. But with unified, the past is no
sure guide. Marketing and selling have got to
be re-thought and pursued on new terms.
Unified Customer

As customers take the lead in determining
how to interact with retailers and brands, retailers are facing rising expectations on price,



Canadian Retailer Magazine - The Food & Grocery Issue 2019

Table of Contents for the Digital Edition of Canadian Retailer Magazine - The Food & Grocery Issue 2019

Contents
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 1
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 2
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - Contents
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 4
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 5
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 6
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 7
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 8
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 9
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 10
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 11
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 12
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 13
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 14
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 15
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 16
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 17
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 18
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 19
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 20
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 21
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 22
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 23
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 24
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 25
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 26
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 27
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 28
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 29
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 30
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 31
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 32
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 33
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 34
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 35
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 36
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 37
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 38
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 39
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 40
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 41
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 42
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 43
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 44
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 45
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 46
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 47
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 48
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 49
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 50
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 51
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Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 53
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 54
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 55
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 56
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 57
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 58
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_supplychain19
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_digitalretail19
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_sustainability19
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_foodandgrocery19
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_retailcommerce
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https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_bricksandmortar
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_foodandgrocery
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_marketing
https://www.nxtbookmedia.com