Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 45

UNIFIED INTEGRATION... IN JUST
SIX MONTHS
The New Brunswick Liquor
Corporation, operating as Alcool
NB Liquor (ANBL), holds responsibility for the purchase, importation, distribution, and retail
activity for all beverage alcohol
in province of New Brunswick.
Following the legalization of
Cannabis, ANBL received the
mandate to be sole seller in the
province, including online and
instore purchases under its subsidiary Cannabis NB.
With access to a newly formed
line of business, ANBL wanted
to understand their consumers'
expectations and behaviors in
order to provide optimal service.
In addition, it faced challenges
related to the need for strict
compliance with regulations for
the commercialization of cannabis, which requires it to provide
detailed educational information
about cannabis products and
their effects, as part of a strong
social responsibility mission. As
a result, the retailer's need for an
integrated unified approach was
greatly accelerated.
For this reason, ANBL turned
to its implementation partner to
help it achieve its goals of developing a content-rich platform
and a robust commerce experience. And, within six months,
its partner had assisted ANBL in
selecting Microsoft Dynamics 365
for Finance and Operations, and
natively integrating with Episerver
Digital Experience Cloud, for its
cannabis retail solution under the
subsidiary Cannabis NB.
The implementation partner
helped ANBL build and implement the solution in less than 6
months, and now fully supports
the province's cannabis online and
retail sales operations, including
product and catalog management;
payment and checkout; comprehensive educational content, and
operations management for 20
physical stores.

www.retailcouncil.org/cdnretailer

choice, convenience, speed and service. Increasingly, delivering the
goods means bringing a single unified view of the customer to interactions across all the touchpoints--in-store, online, by telephone or by
mobile device. With consistency across channels, new possibilities
arise for deploying personalized and segmented offers and services
that drive satisfaction and loyalty. CRM (Customer Relationship Management) systems, personalization engines, marketing automation
tools and loyalty programs all have a role to play.
Searchandizing

Merchandizing in the emerging
As customers take the
new era of unified is quickly moving far beyond the old consideratilead in determining how
ons of where and how products can
to interact with retailers
be shown to advantage on in-store
and brands, retailers are
shelves. The action is increasingly
centring on online searching and
facing rising expectations
searchability, particularly in assoon price, choice, convenciation with the use of mobile and
ience, speed and service.
voice recognition. Understanding
customer needs and behaviours as
well as the language they typically use is essential to ensuring search
results meet search requests optimally. Retailers need to deploy AI
tools and solutions that can negotiate a host of different criteria and
objectives, both for the customer and for themselves.
The New Store

The new store cannot be the same as the old store. Integrating its
mission and operation with the larger unified retail experience is the
new imperative. As only one in an array of possible points of contact
with customers, it must increasingly act in concert with other touchpoints. Today's stores are, for example, complementing experiences
initiated on other channels or, conversely, initiating experiences
other channels will see to completion.
To meet the evolving service expectations of technologically-savvy
and equipped consumers, stores must themselves integrate the right
advanced tools for understanding needs, optimizing selection and
enhancing product information. Deploying tools such as modern mobile POS (point-of-sales) devices to end line-ups and enhance in-store
experiences is also a must. As is using technology to drive inventory
management efficiencies essential to drop shipping success.
The new store may not even need to exist as a physical, or at least conventional, point-of-sale. Conceive of it existing almost anywhere in a number of
different forms. It can be a social platform or marketplace in the ether. It can
be a pop-up at an event. It can be an automated kiosk in a mall.
Our Endpoint

Unified retail requires a unified purpose and approach. Only when
implemented at every step of the retail business value chain can it
deliver on providing seamless buying experiences, empowering customers and driving operational efficiencies.
For more information concerning the ways ThinkMax can help your business achieve Unified Retail success, visit www.thinkmax.com/unifiedretail.

FOOD & GROCERY

| CANADIAN RETAILER | 45


http://www.thinkmax.com/unifiedretail

Canadian Retailer Magazine - The Food & Grocery Issue 2019

Table of Contents for the Digital Edition of Canadian Retailer Magazine - The Food & Grocery Issue 2019

Contents
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 1
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 2
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - Contents
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 4
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 5
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 6
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 7
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 8
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 9
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 10
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 11
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 12
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 13
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 14
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 15
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 16
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 17
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 18
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 19
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 20
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 21
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 22
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 23
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 24
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 25
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 26
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 27
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 28
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 29
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 30
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 31
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 32
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 33
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 34
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 35
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 36
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 37
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 38
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 39
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 40
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 41
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 42
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 43
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 44
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 45
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 46
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 47
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 48
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 49
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 50
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 51
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 52
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 53
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 54
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 55
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 56
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 57
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 58
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_supplychain19
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_digitalretail19
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_sustainability19
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_foodandgrocery19
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_retailcommerce
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_technology
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_supplychain
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_lossprevention
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_bricksandmortar
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_foodandgrocery
https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_marketing
https://www.nxtbookmedia.com