Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 47

CR: What's driven the need for EQA standards? What are consumers asking for
when it comes to their eggs?
TL: Consumers want to know more about where their food comes from. They're more
urbanized today and have less of a connection to the farm. To help re-establish that
connection, we needed to communicate what we're doing and our exceptionally high
standards around food safety and animal care.
We know that Canadians trust the food they eat.
"The future belongs to businesses
Canada is well known to have high standards. But
and organizations that recognize
the EQA mark backs it up for the consumer with
something visual.
the need to build public trust and
It lets them know that the eggs they're eating
be transparent with customers."
were produced at the highest possible standard.
TIM LAMBERT
The programs we have in place are there to enEgg Farmers of Canada
sure the health of Canadians. But they also go a
long way to help reduce food waste and enhance
sustainability at the farm level. Similarly, good welfare improves productivity and
efficiency. As a result of all this, we have a fantastic opportunity to build trust in our
product and to continue to be transparent and focused on doing the right things for
the right reasons. This vision is central to our business plan. The future belongs to
businesses and organizations that recognize the need to build public trust and be
transparent with customers.
CR: How can retailers adopt the EQA logo on their egg cartons?
TL: Retailers interested in adopting the EQA mark can visit eggquality.ca to learn
more about the initiative and our programs as well as how to access the EQA mark.
CR: How important is it for retailers to adopt the EQA mark on their cartons, and
what are the benefits available to them as a result of doing so?
TL: It's critical for retailers to display the EQA mark on their cartons. We're living in
an age where consumers are well educated about the product they want to buy, where
it comes from and how it was produced. To build their trust in what you do, you need
to back up your claims with some evidence that you're actually doing it. It's all about
believing in your product, standing behind it and backing it up.
For more information about how your cartons can display the EQA mark, please
visit https://eggquality.ca.

www.retailcouncil.org/cdnretailer

FOOD & GROCERY

| CANADIAN RETAILER | 47


http://www.eggquality.ca https://www.eggquality.ca http://www.retailcouncil.org/cdnretailer

Canadian Retailer Magazine - The Food & Grocery Issue 2019

Table of Contents for the Digital Edition of Canadian Retailer Magazine - The Food & Grocery Issue 2019

Contents
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 1
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 2
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - Contents
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 4
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 5
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 6
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 7
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 8
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 9
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 10
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 11
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 12
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 13
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 14
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 15
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 16
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 17
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 18
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 19
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 20
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 21
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 22
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 23
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 24
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 25
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 26
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 27
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 28
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 29
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 30
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 31
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 32
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 33
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 34
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 35
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 36
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 37
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 38
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 39
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 40
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 41
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 42
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 43
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 44
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 45
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 46
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 47
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 48
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 49
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 50
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 51
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 52
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 53
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 54
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 55
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 56
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 57
Canadian Retailer Magazine - The Food & Grocery Issue 2019 - 58
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https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_foodandgrocery19
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