Reit Magazine - January/February 2021 - 26

HOW DOES TECHNOLOGY, AND MORE
SPECIFICALLY YOUR ROLE, FIT WITHIN
THE ORGANIZATION AS A WHOLE?
AMY CROSS: I spent my career primarily in other
customer industries-mainly hospitality, retail, and
entertainment. " When I joined CubeSmart, I was
tasked with taking the solid foundation that we had
in-place and enhancing it to ensure we could scale
our customer-centric model as we continue to grow. "
Building upon our foundation has allowed us to
innovate faster and in meaningful ways.
I was really excited about introducing CubeSmart
to many of the innovations customers were already
experiencing in other industries. Storage predominantly has been behind other industries,

ON THE GO
Brixmor's custom mobile
application facilitates property
site visits.

so having that background
and bringing that insight to
CubeSmart has been great.
BHAVANA DEVULAPALLY: I was
fortunate to inherit a great team and stable systems.
My initial focus was to take a fresh look coming in
from the outside on where we could modernize our
portfolio-how we could enhance how we work with
other functions so we could shift more of our time to
the most impactful work.
A few months after I joined, I was able to bring the
business transformation team into my department,
and that was a great way to bring together the business
and technology changes needed to make meaningful,
sustainable growth and change. Then 2020 hit, and it's
been first and foremost about operational continuity
in light of the pandemic, while still continuing to
make progress against the strategies we set last year.
KRISTY SIMONETTE: I joined Camden in information
technology, managing our property management
software implementation. I was promoted to vice

26 |

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president, and still had the property management
software responsibilities under me, but I also had
ancillary income, purchasing-an array of shared
services. Nine years ago, I was promoted to senior
vice president, which consolidated information
technology, our marketing group, and our internal
contact center under my oversight.
HELANE STEIN: I joined Brixmor shortly after the
company went public. My role was to take inventory
of the current technology infrastructure, identify any
gaps, introduce new tools, and integrate all platforms
in order to give employees better transparency into
their business operations.
Now that employees have tools to optimize their
business intelligence and processes, my role evolved
to provide " ubiquitous, frictionless IT, " or the ability
to do your job on any device, anywhere.
JAMES WHALEN, JR.: My first years at Boston Properties
were very focused on establishing a platform
to simply operate as a public company. Now, 22
years later, the role has significantly transformed,
especially accelerating over the last 10 years.
We support the business in three buckets. The first
is running company functions, like accounting and
finance systems, phones, and everything tech that
supports our talent and teams. If I went back 10 years,
I was probably spending 80% to 90% of my time in
this area. The second is the increasing integration of
tech into the fabric of our buildings, with projects
focused on improving the experience for occupants
and guests, from access control to simple Wi-Fi.
The last bucket is what I call the Internet of Things
of a building. That includes all of the unseen devices
that keep a property humming, and cybersecurity is
really a primary focus there. My job is now equally
divided across all three buckets.

WHAT ARE SOME OF THE PRIMARY
WAYS TECHNOLOGY IS BEING USED
AT YOUR COMPANY?
DEVULAPALLY: Technology is embedded into pretty
much all of our functions, but there are three key
areas. The first is operational efficiencies, especially
automation. That's always been a very traditional
use case, but it's gone beyond just cost savings to
technology that enables people to do their best work.
The second is around insights through data and
analytics. We are a very data-driven company, and
the amount of data out there has been growing at an
astounding rate, so distilling that and giving us the visibility to key information for decisions and managing
performance and getting this data in a consumable
manner is an area we're very focused on.
Finally, the property management and building
technologies areas-how we interact with prospective and current tenants, how we manage the
buildings themselves.



Reit Magazine - January/February 2021

Table of Contents for the Digital Edition of Reit Magazine - January/February 2021

Contents
Reit Magazine - January/February 2021 - Cover1
Reit Magazine - January/February 2021 - Contents
Reit Magazine - January/February 2021 - 1
Reit Magazine - January/February 2021 - 2
Reit Magazine - January/February 2021 - 3
Reit Magazine - January/February 2021 - 4
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Reit Magazine - January/February 2021 - 6
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