Reit Magazine - January/February 2021 - 27

CROSS: We've spent a number of years building out
a custom point-of-sale system to serve as the hub of
our organization. It's where all of our store teammates
transact with the customers to ensure a consistent
customer experience across all of our stores.
Typically, in storage, you'd find providers
having different systems across the store portfolio.
Because we have this foundation in place, we've
been able to accelerate our innovation on top of
it. In addition, we equip our teammates with technology solutions that make their jobs even more
efficient and keep them connected with each other
and with our customers.
SIMONETTE: We've invested heavily over the last three
years in converting our entire organization to cloud
technologies, including Oracle Cloud. We leverage
Oracle for our human capital side, as well as the
financial side to take care of connecting all the dots
with all our back-office systems. For on-site, we use
RealPage, Inc.'s CommunityConnect Smart Access
controls, which we think does a great job of handling
the needs of our maintenance staff, in particular.
STEIN: Internally, we've seen a greater demand for
ubiquitous tools where you can work anywhere on any
device. Mobile applications for inspecting properties,
managing construction projects, and electronic signature of documents are essential. Collaborative tools,
such as Microsoft Teams and Zoom, are essential for
both internal and external innovation.
The use of advanced data analytics, robotic process
automation, and artificial intelligence (AI) is increasing, which provides actionable insight, greater
transparency into operations, and greater agility in
adapting to changes in the environment.
WHALEN: Boston Properties has always been a datadriven culture, and we've been on a data journey
for the last 10-plus years, elevating our skills and

OPENING DOORS
Camden's Chirp application
enables residents to access
areas of the building in a
contact-less manner.

toolsets. These capabilities are now being integrated
into how we run our buildings.
Data is one element of how we execute our sustainability strategy. Occupant/guest experience is
another significant area of focus. As a multi-tenant
office owner, we control common space and amenities and what technologies get overlaid to enable and
enhance how our customers move through space.
Another area of focus is what I call ESG amplified,
which is now being accelerated by COVID. These
macro-trends-data, occupant/guest experience,
ESG-will all continue to be transformative.

HOW HAS COVID-19 IMPACTED YOUR
COMPANY'S TECHNOLOGY STRATEGY
OR PRIORITIES?
SIMONETTE: We already had self-guided tours and
virtual tours on our road map. Three years ago, we
knew it was the wave of the future that people would
want to come at their leisure to tour our properties.
COVID accelerated everything about self-guided tours.
Nareit: Real estate working for you |

27



Reit Magazine - January/February 2021

Table of Contents for the Digital Edition of Reit Magazine - January/February 2021

Contents
Reit Magazine - January/February 2021 - Cover1
Reit Magazine - January/February 2021 - Contents
Reit Magazine - January/February 2021 - 1
Reit Magazine - January/February 2021 - 2
Reit Magazine - January/February 2021 - 3
Reit Magazine - January/February 2021 - 4
Reit Magazine - January/February 2021 - 5
Reit Magazine - January/February 2021 - 6
Reit Magazine - January/February 2021 - 7
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Reit Magazine - January/February 2021 - 25
Reit Magazine - January/February 2021 - 26
Reit Magazine - January/February 2021 - 27
Reit Magazine - January/February 2021 - 28
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Reit Magazine - January/February 2021 - Cover3
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