Reit Magazine - March/April 2021 - 16

Placemaking' is a key term at
JBG SMITH. Do you see that
concept taking on new relevance
post-pandemic?
Just about everybody I know is desperate
to be around other people and to enjoy
the places where they used to congregate.
We have a ton of open space at National
Landing, which I think will be a real asset
because it's not like we'll flip the switch and
all of a sudden the pandemic will be over.
There'll be a gradual period of re-entry and
open space will feature prominently in that
process.
All the elements that contribute to the
creation of a place are the types of things
that I think people are desperately missing. I
believe it will be even more of a distinguishing characteristic of successful real estate in
the future than it was pre-pandemic.

Q

16 |

reit

Credit: Sam Kittner
1900 N St., Washington, D.C.

Credit: Tom Harris of Tom Harris Photography

estate (controlling the spectrum), we could
influence that process. And so far, we're off
to a very good start.
While the dollars may be relatively small,
the impact will be sizeable. As we speak
to prospective tenants looking at making
significant location decisions, the number
one thing they focus on is talent. Number
two is connectivity and digital infrastructure. Many people take for granted that what
you get in every place is the same, but it's
really not. Those places that have better fiber
redundancy, faster access to data center
clusters, next-gen radio communications,
and 5G, will be the ones that capture the
attention and the demand of those users
first.
We control so much real estate that can
accommodate 5G antennas, which have to
be hung pretty close together in order to
work properly. In many urban locations,
you'd have to make deals with 30 different
landlords to be able to do the same thing.
We do hope to announce soon who we're
teaming up with to enable National Landing
to be one of the first fully operational
5G-enabled cities in the country where
innovators, tech companies, apartment
renters, and commercial customers will
see huge advantages to being in this
neighborhood.

4747 Bethesda, JBG SMITH's headquarters

What are some other JBG
SMITH development projects we
should be watching?
The other submarkets where we concentrate
in and around the Washington metro area
include the Ballpark District, the Union
Market neighborhood, and the Shaw neighborhood in the District of Columbia, as
well as Reston town center in Virginia, and
Bethesda, Maryland.
There's been a lot of talk about urban
versus suburban lately and some of our best
performing retail, as far as top line revenue
and customers, has been in our more dense,
urban locations down by the Ballpark, for

Q

example. Part of it is because there's a lot of
open space there to accommodate outdoor
seating. We've also been able to get approval
for certain rule amendments around outdoor dining, which have been very helpful
to retailers and that I hope become permanent after the pandemic because customers
love it.
Those are submarkets that I fully believe
will recover very strongly post-pandemic
when people feel it's safe to gather in greater
numbers and to do the things they did
before. The placemaking work that we've
already done will really make those communities thrive.



Reit Magazine - March/April 2021

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Contents
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Reit Magazine - March/April 2021 - Contents
Reit Magazine - March/April 2021 - 1
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