Rural Missouri - January 2011 - (Page 4)
C O M M E N T S
Digital endeavors
Connect to Missouri’s most interesting people and places with new interactive online edition and redesigned website
“Devoted to the rural way of life”
January 2011 Volume 63 / Number 1 Jim McCarty, editor jmccarty@ruralmissouri.coop Jason Jenkins, managing editor jjenkins@ruralmissouri.coop Heather Berry, associate editor hberry@ruralmissouri.coop Kyle Spradley, field editor kspradley@ruralmissouri.coop Megan Schibi, editorial assistant mschibi@ruralmissouri.coop Mary Davis, production manager mdavis@ruralmissouri.coop Angie Jones-Gerber Dusty Weter Co-op page designers
Circulation of this issue: 545,362
USPS 473-000 ISSN 0164-8578
S
ince January 1948, when the first issue of the Rural Electric Missourian (the predecessor to Rural Missouri) rolled off the presses, electric cooperative members across the Show-Me State have welcomed this publication into their homes. Much about Rural Missouri has changed in 63 years. In the beginning, the publication looked a lot more like a newspaper than a magazine. Black and white with five columns of text, those first issues were only eight pages long. Today, Rural Missouri averages more than four times that many pages, all in full color. While we maintain our commitment to keeping the lines of communication open between you and the electric co-op that serves you, a lot of what you read in Rural Missouri has changed, too. Because electricity was still new to rural areas, the Rural Electric Missourian devoted considerable space in each issue to teaching Rural Missouri’s new digital edition provides total access to the magazine’s award-winning farmers and others how to use content in an easy-to-use, interactive format that can be accessed through any device that electricity to improve day-to-day connects to the Internet, including the latest smart phones and tablet devices. life. Today, we focus on telling the stories of the people, places and businesses that make rural Missouri such a unique and beyond the limits of a printed publication and provide new wonderful place to live, work and play. multimedia content to enrich your reading experience. Now, another change is upon us. While many relish the Instead of simply reading an article about a Missouri feel of a printed publication in their hands, a growing nummusician, for example, you’ll now be able to listen to the ber of readers are adopting a paperless lifestyle. As Internet music in the digital edition. Watch stories come alive in access and speeds increase, these folks want to go online video clips or see more photos in online slide shows. These and read their books, newspapers and magazines from any“online extras” will be noted using the logo below. where at any time using their personal computers, smart In addition, your electric cooperative has the option phones and tablet devices. For this group, we are pleased of creating its own digital version of Rural Missouri that to announce the digital edition of Rural Missouri, accessible includes the news and information specific to your co-op. from our redesigned website, www.ruralmissouri.coop. Many co-ops are offering a digital version this month. This online version of our publication will provide you Check your local pages for more information. with free access to Rural Missouri’s award-winning photoIf you’re the type who likes to get a little ink on your graphs and feature stories. You’ll be able to read full content hands, fear not. The digital edition is intended to enhance of the print edition with the advantage of many interac— not replace — the print edition. A paper copy of Rural tive features. Looking for a specific article? Search for it Missouri will continue to be delivered to you. in the online archive. You can We hope you take a few bookmark stories of interest, minutes to “flip” through save them to your computer our new digital edition and and even print them. Want experience its interactive to share an article with a features. Whether in print cousin in California? The or online, we look forward digital edition allows you to to continuing our tradition e-mail links to stories. You of offering you entertaining even can share content on When you see this logo in Rural Missouri, more content — such features and informative social media websites such as audio, video or other multimedia features — is available in articles about our state’s as Facebook or Twitter. the digital edition. Simply click on the logo to access these most fascinating people and The digital edition allows “online extras.” To watch a tutorial highlighting the digital Rural business, its vast history and Rural Missouri’s staff to go Missouri, visit the online edition and click on the logo above. its most interesting places.
photo illustra tion b n Jenk y Jaso ins
Copyright 2011, Association of Missouri Electric Cooperatives. Call for reprint rights. Rural Missouri is published monthly by the Association of Missouri Electric Cooperatives. Barry Hart, executive vice president. Individual subscription rate: $9 per year or $21 for three years, taxes and postage included. Group rate for members of participating RECs $3.99, taxes and postage included. Delivery as specified by subscriber. If not specified, delivery will be by periodical class mail at subscriber’s expense. Periodical Class postage paid at Jefferson City, MO, and additional mailing offices.
www.ruralmissouri.coop Find us on
www.facebook.com/ruralmissouri
Postmasters: Send address changes to Rural Missouri, P.O. Box 1645, Jefferson City, MO 65102. Subscribers: Report change of address to your local cooperative. Do not send change of address to Rural Missouri. Advertising standards: Advertising published in Rural Missouri is accepted on the premise that the merchandise and services offered are accurately described and sold to customers at the advertised price. Rural Missouri and Missouri’s electric cooperatives do not endorse any products or services advertised herein. Advertising that does not conform to these standards or that is deceptive or misleading is never knowingly accepted by this publication. Advertising information: mdavis@ruralmissouri.coop 573-659-3400 National Advertising Representative: National Country Market; 611 S. Congress St., Suite 504; Austin, TX 78704 573-659-3400 Member, Missouri Association of Publications and Missouri Press Association
P.O. Box 1645 Jefferson City, MO 65102 573-659-3423 info@ruralmissouri.coop
Rural Missouri
4
WWW.RURALMISSOURI.COOP
http://www.ruralmissouri.coop
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http://www.ruralmissouri.coop
http://WWW.RURALMISSOURI.COOP
Table of Contents for the Digital Edition of Rural Missouri - January 2011
Rural Missouri - January 2011
Contents
Comments
Columns
Doing Wood Right
Mail Bag
Blackwater’s Bucksnort
Out of the Way Eats
Huntin’ With Hawks
Hearth and Home
News Briefs
Billards Meets Bowling
Getting $mart in the New Year
Meet Yorik, One Tricky Dog
Marketplace
Around Missouri
Neighbors
Just4kids
Rural Missouri - January 2011
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