Rural Missouri - October 2013 - (Page 30)
photo courtesy of Vintageroadside.com
The Aquamaids pose for a 1964 postcard promoting the Aquarama underwater show in Osage Beach. The show was dubbed, “a musical underwater revue for young and old.”
Underwater Fun
I
by Barbara Gibbs Ostmann
info@ruralmissouri.coop
n 1964, 16-year-old Quinetta Rutledge, nee Kateman, was waiting
tables on the first day of her job
at a Lake of the Ozarks café when
she overheard some diners talking
about try-outs for a new underwater
show, Aquarama.
“I took off my apron and told my
boss I had to go. I went home, got my
swimsuit and went to the try-outs.”
Quinetta became one of the first
Aquamaids at the Aquarama underwater show in Osage Beach, swimming
through the 1964-67 seasons.
The show, which ran from 1964 to
1973, was billed as “The world’s most
beautiful and novel underwater show!
Beautiful girls that live like fish! Daring Aqualads in the monster fight! The
musical underwater revue for young
and old.”
Reunion begins with a brochure
Quinetta and other Aquamaids
and Aqualads gathered for a 50-year
reunion this summer in Osage Beach.
The reunion was the result of a chance
event some seven years earlier, when
Jeff Kunkle and Kelly Burg of Vintage
Roadside in Portland, Ore., were looking through a stack of old brochures at
an antiques show and found one for
Aquarama.
“It was a simple black and silver
brochure with the word Aquarama
on it, along with the silhouette of a
mermaid,” recalls Jeff, whose business
includes designing T-shirts of former
roadside attractions. The mermaid
seemed like a good addition.
Kelly recalls thinking, “A mermaid
attraction in Missouri? What is going
on?” Because each T-shirt is accompanied by a history of its roadside attraction, Jeff and Kelly began researching
Aquarama. At first, they had little luck,
but that changed after they listed the
Aquarama T-shirt on their website.
Soon, an order came from Osage
Beach, with an email from Janie Jeffries Hamner, an Aquamaid from
1964-69, asking if they’d like more
information about Aquarama. One
30
contact after another led to others
who had been involved in the show.
A major breakthrough came from
Pamela Davis of St. Louis, the granddaughter of Wally and Nola Johl, the
founders of Aquarama, and niece of
their son, Marc Johl. While Googling
Aquarama one day, Pamela found
the Vintage Roadside website and its
Aquarama T-shirt. She emailed Jeff to
say that Aquarama was her grandparents’ company and put him in touch
with Marc.
“I still get goose bumps thinking about the first time Jeff talked to
Marc,” says Kelly. The conversation
lasted three hours.
The Aquarama story
Aquarama was born in 1962 during a
Johl family trip to Weeki Wachee in
Florida, one of the earliest underwater
mermaid shows, which still operates at
Weeki Wachee Springs State Park.
During the show, the Johls looked
at one another and said, “We could
do this. We could do it in a pool, it
doesn’t have to be in a spring,” recalls
Marc. They asked Barbara Hodgson, a
Weeki Wachee mermaid, if she would
come to Missouri to train the swimmers. She agreed, and from there, the
project took off.
The Johls lived at the Lake of the
Ozarks. They designed and built
the theater on Highway 54 about a
half-mile east of the Grand Glaize
bridge. The 450-seat theater had an
85,000-gallon tank where the swimmers performed. Twelve plate-glass
windows formed the 50-foot-wide
front of the tank. (The theater building is still there; it housed The Happy
Fisherman restaurant for 37 years until
the restaurant closed in 2011.)
Nola and Marc designed the costumes and wrote and narrated the
scripts. “We recorded the narration in
my bedroom with the mic fastened to
a lamp stand with a rubber band so it
wouldn’t vibrate,” recalls Marc.
While the theater was being built,
the swimmers were being recruited
and trained. “If it weren’t for the people I went to school with, we wouldn’t
have had a cast,” says Marc with a
From 1964 to 1973, Aquamaids and lads
amused Osage Beach visitors
suits from the previous year, even
laugh, noting that many of the firstthough the chlorinated water was hard
year swimmers were from his class at
on the fabric. “I was wearing one of
the School of the Osage in Lake Ozark.
last year’s swimsuits,” says Liz Nelson
“I was just 19 when I came here to
Pope, Aquamaid 1966-68, “and as I
train the others,” recalls Barbara Hodgswam, the seams popped open. I just
son Bretko, the lead mermaid, who
went to the bottom and swam away.”
now lives in Florida. “I thought it was
Pope, who lives in Brazito, is also a
exciting.”
Three Rivers Electric Cooperative
The Johls ran
member.
Aquarama from 1964
The show included many
to 1967. In 1968, they
converted it into Cabaret
stunts. Danny Foust of Eldon,
an Aqualad in 1967, drank
Aquarama, a restaurant/
two Nehi grape sodas a day
night club, with the under•
— under water. Marion
water show, an organ bar
Osage
Van Rest from Raymore,
and a four-piece band for
Beach
Aquamaid 1967, ate a
entertainment. From 1969
banana under water.
to 1973, different manageA stunt that wowed audiment ran the business. After 1973,
ences was “smoking” a peace pipe
Aquarama faded away. The Aqualads
during an American Indian-themed
and Aquamaids went about their lives.
skit. “There was a little sack of milk in
Some stayed in the area while others
the pipe; you would suck in the milk
scattered across the country.
and then blow it out into the water.
Most of them had not seen their
It looked like real smoke,” says Jim
former swimming buddies for years —
Hymes, Aqualad 1967 and a Laclede
until Jeff and Kelly tracked them down
Electric Cooperative member. “That
and invited them to Osage Beach for
was a trade secret at the time.
the reunion.
“Aquarama was the most fun job
a kid at the Lake of the Ozarks could
Waves of memories
have. It wasn’t just pumping gas or
Marlen Manzer Frank, Aquamaid
waiting tables. You were performing,”
1967, lives in Osage Beach and helped
says Jim. “Aquarama made a bunch of
Jeff organize the reunion from Oregon.
hillbilly kids feel like they were workReunions are a time for reminiscing,
ing in Hollywood.”
and this one was no exception. RecallMarc and his wife, Ann, came from
ing funny moments kept the AquaraGeorgia for the reunion. “I’m amazed
ma alums laughing.
that after 50 years, most of us are
Quinetta recalled a “strip tease”
still alive and kicking,” says Marc, an
number she performed on a trapeze.
Aqualad from 1964-68.
She wore a red bikini with Velcro
Working at Aquarama provided
straps over a skin-colored swimsuit,
conversation fodder long after the job
and removed the bikini while on
ended, Marlen notes. “It’s great for the
the trapeze. “My father was not very
‘tell us something about yourself that
pleased about the bikini,” says Quinetno one knows’ question. I whip out a
ta, who lives near Jefferson City and
photo of me as a mermaid. It always
is a member of Three Rivers Electric
breaks the ice.”
Cooperative.
Judy Kriete, Aquamaid 1964-65,
Jeff Kunkle would love to see any
laughs as she relates an embarrassing
Aquarama memorabilia, history or
moment. “Some of us had a little extra
home movies, as he hopes to produce an
help in our swimsuit tops. One night,
Aquarama documentary. If you have any
one of them floated out and up to the
Aquarama items, please email him at
top of the tank — but the show must
info@vintageroadside.com.
go on!” Judy is from Washington, Mo.,
Ostmann is an author and freelance
and now lives in Texas.
writer from Gerald.
One year they tried to re-use swim-
WWW.RURALMISSOURI.COOP
http://www.Vintageroadside.com
http://WWW.RURALMISSOURI.COOP
Table of Contents for the Digital Edition of Rural Missouri - October 2013
Rural Missouri - October 2013
Contents
Comments
Columns
Schooled on sailing
A deer dilemma
Outdoors
Therapy for the heart & soul
Out of the Way Eats
Gone RVing
Charge of the Iron Brigade
Hearth and Home
Underwater fun
Around Missouri
Marketplace
Neighbors
Just4Kids
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