Rural Missouri - November 2020 - 4

R M | C O O P E R AT I O N

W

hen it comes to electricity, it's
time to think bigger. By looking at electricity in a new
light, we can reveal surprising ways to make our lives
better -- from saving money to
helping the environment.
Keith Dennis agrees with this
approach. He is vice president
of consumer-member engagement for the National Rural
Electric Cooperative Association.
He is part of a group promoting
an approach to electricity that
unites utilities and environmental advocates; redefines the meaning
of energy efficiency; and reduces
costs. That new way of thinking
is catching on, and he says, "it's
become a bit of a movement."
It's called "beneficial electrification," a tongue twister that refashions our
notion that electricity is something we buy
to run our refrigerators and charge our
phones. Instead, it's a concept that reveals
new ways that energy can improve our
quality of life from our everyday lives at
home to the more effective operation of the
electric grid.
Keith explains beneficial electrification this way:
Think about your gasoline-powered lawnmower.
Maybe you love it. Maybe the size of your mowing job
takes longer than a battery lasts.
On the other hand, thinking through the advantages of an electric mower could uncover surprising
reasons to switch. No more gas cans to fill and store
in a garage. You don't have to worry about gas fumes
or yanking a cord hoping the motor will start up this
time. An electric mower is quieter and less intrusive
on neighbors and family.
From there the benefits go global. An idle mower
plugged in for recharging becomes part of the electric
grid. In the future, with enough mowers plugged in,
timing could be coordinated so the charging happens
when people are using the least amount of electricity,
maybe in the middle of the night. That would allow
electric utilities to operate more efficiently.
The renewable energy trend is part of what led
to one of the nation's leading environmental groups
becoming part of the beneficial electrification movement. The National Resources Defense Council has
worked with NRECA to form the Beneficial Electrification League.
In 2018, the NRDC published a report outlining
a broad plan to significantly reduce greenhouse gas
emissions. A key part of that plan calls for using electricity for a bigger share of our energy consumption
- a lot more. The plan calls for increasing electricity's contribution to all end-use energy from about

photo courtesy Stihl Inc.

The advantages of electric tools can offer many quality-of-life benefits.

Beneficial electrification
Rethinking electricity's role in our lives

4

RURAL MISSOURI | NOVEMBER 2020

20% today, to 45% in 2050.
Keith describes the NRDC's support of beneficial
electrification, saying, "When they do the math, they
find out that electrification of more things is the
answer. It's one of the only pathways to a low-carbon
future."
He says that beneficial electrification shows the
need to rethink what energy efficiency means. It's not
conservation, he says. As initiatives like the federal
government's ENERGY STAR program help consumers save money on the most efficient electric products, and the advantages of beneficial electrification
become more well-known, he says energy efficiency
can actually mean using more electricity.
"When people talk about energy efficiency, they
don't necessarily take into account the system-wide
benefits of electricity," he says. "There's a big opportunity for electrification to meet many objectives: saving money, reducing environmental impact, increasing the quality of life and helping the electric grid."
Electric co-ops, Keith says, are especially well-suited to rethink the role of electricity. When electric
co-ops were first formed in the 1930s, it wasn't to
deliver electricity to areas without the service, but to
improve the quality of life with the benefits electricity
could bring.
"The idea of beneficial electrification is really in
the DNA of electric co-ops," says Keith. "Just like 80
years ago when they saw the chance to improve people's quality of life, today they're continuing to find
ways to help people. It's second-nature to the co-ops."



Rural Missouri - November 2020

Table of Contents for the Digital Edition of Rural Missouri - November 2020

Contents
Rural Missouri - November 2020 - Cover1
Rural Missouri - November 2020 - Cover2
Rural Missouri - November 2020 - Contents
Rural Missouri - November 2020 - 4
Rural Missouri - November 2020 - 5
Rural Missouri - November 2020 - 6
Rural Missouri - November 2020 - 7
Rural Missouri - November 2020 - 8
Rural Missouri - November 2020 - 9
Rural Missouri - November 2020 - 10
Rural Missouri - November 2020 - 11
Rural Missouri - November 2020 - 12
Rural Missouri - November 2020 - 13
Rural Missouri - November 2020 - 14
Rural Missouri - November 2020 - 15
Rural Missouri - November 2020 - 16
Rural Missouri - November 2020 - 17
Rural Missouri - November 2020 - 18
Rural Missouri - November 2020 - 19
Rural Missouri - November 2020 - 20
Rural Missouri - November 2020 - 21
Rural Missouri - November 2020 - 22
Rural Missouri - November 2020 - 23
Rural Missouri - November 2020 - 24
Rural Missouri - November 2020 - 25
Rural Missouri - November 2020 - 26
Rural Missouri - November 2020 - 27
Rural Missouri - November 2020 - 28
Rural Missouri - November 2020 - 29
Rural Missouri - November 2020 - 30
Rural Missouri - November 2020 - 31
Rural Missouri - November 2020 - 32
Rural Missouri - November 2020 - 33
Rural Missouri - November 2020 - 34
Rural Missouri - November 2020 - 35
Rural Missouri - November 2020 - 36
Rural Missouri - November 2020 - 37
Rural Missouri - November 2020 - 38
Rural Missouri - November 2020 - 39
Rural Missouri - November 2020 - 40
Rural Missouri - November 2020 - 41
Rural Missouri - November 2020 - 42
Rural Missouri - November 2020 - 43
Rural Missouri - November 2020 - 44
Rural Missouri - November 2020 - 45
Rural Missouri - November 2020 - 46
Rural Missouri - November 2020 - 47
Rural Missouri - November 2020 - 48
Rural Missouri - November 2020 - 49
Rural Missouri - November 2020 - 50
Rural Missouri - November 2020 - 51
Rural Missouri - November 2020 - 52
Rural Missouri - November 2020 - 53
Rural Missouri - November 2020 - 54
Rural Missouri - November 2020 - Cover3
Rural Missouri - November 2020 - Cover4
https://www.nxtbook.com/nxtbooks/ruralmissouri/202107
https://www.nxtbook.com/nxtbooks/ruralmissouri/202106
https://www.nxtbook.com/nxtbooks/ruralmissouri/202105
https://www.nxtbook.com/nxtbooks/ruralmissouri/202104
https://www.nxtbook.com/nxtbooks/ruralmissouri/202103
https://www.nxtbook.com/nxtbooks/ruralmissouri/202102
https://www.nxtbook.com/nxtbooks/ruralmissouri/202101
https://www.nxtbook.com/nxtbooks/ruralmissouri/202012
https://www.nxtbook.com/nxtbooks/ruralmissouri/202011
https://www.nxtbook.com/nxtbooks/ruralmissouri/202010
https://www.nxtbook.com/nxtbooks/ruralmissouri/202009
https://www.nxtbook.com/nxtbooks/ruralmissouri/202008
https://www.nxtbook.com/nxtbooks/ruralmissouri/202007
https://www.nxtbook.com/nxtbooks/ruralmissouri/202006
https://www.nxtbook.com/nxtbooks/ruralmissouri/202005
https://www.nxtbook.com/nxtbooks/ruralmissouri/202004
https://www.nxtbook.com/nxtbooks/ruralmissouri/202003
https://www.nxtbook.com/nxtbooks/ruralmissouri/202002
https://www.nxtbook.com/nxtbooks/ruralmissouri/202001
https://www.nxtbook.com/nxtbooks/ruralmissouri/201912
https://www.nxtbook.com/nxtbooks/ruralmissouri/201911
https://www.nxtbook.com/nxtbooks/ruralmissouri/201910
https://www.nxtbook.com/nxtbooks/ruralmissouri/201909
https://www.nxtbook.com/nxtbooks/ruralmissouri/201908
https://www.nxtbook.com/nxtbooks/ruralmissouri/201907
https://www.nxtbook.com/nxtbooks/ruralmissouri/201906
https://www.nxtbook.com/nxtbooks/ruralmissouri/201905
https://www.nxtbook.com/nxtbooks/ruralmissouri/201904
https://www.nxtbook.com/nxtbooks/ruralmissouri/201903
https://www.nxtbook.com/nxtbooks/ruralmissouri/201902
https://www.nxtbook.com/nxtbooks/ruralmissouri/201901
https://www.nxtbook.com/nxtbooks/ruralmissouri/201812
https://www.nxtbook.com/nxtbooks/ruralmissouri/201811
https://www.nxtbook.com/nxtbooks/ruralmissouri/201810
https://www.nxtbook.com/nxtbooks/ruralmissouri/201809
https://www.nxtbook.com/nxtbooks/ruralmissouri/201808
https://www.nxtbook.com/nxtbooks/ruralmissouri/201807
https://www.nxtbook.com/nxtbooks/ruralmissouri/201806
https://www.nxtbook.com/nxtbooks/ruralmissouri/201805
https://www.nxtbook.com/nxtbooks/ruralmissouri/201804
https://www.nxtbook.com/nxtbooks/ruralmissouri/201803
https://www.nxtbook.com/nxtbooks/ruralmissouri/201802
https://www.nxtbook.com/nxtbooks/ruralmissouri/201801
https://www.nxtbook.com/nxtbooks/ruralmissouri/201712
https://www.nxtbook.com/nxtbooks/ruralmissouri/201711
https://www.nxtbook.com/nxtbooks/ruralmissouri/201710
https://www.nxtbook.com/nxtbooks/ruralmissouri/201709
https://www.nxtbook.com/nxtbooks/ruralmissouri/201708
https://www.nxtbook.com/nxtbooks/ruralmissouri/201707
https://www.nxtbook.com/nxtbooks/ruralmissouri/201706
https://www.nxtbook.com/nxtbooks/ruralmissouri/201705
https://www.nxtbook.com/nxtbooks/ruralmissouri/201704
https://www.nxtbook.com/nxtbooks/ruralmissouri/201703
https://www.nxtbook.com/nxtbooks/ruralmissouri/201702
https://www.nxtbook.com/nxtbooks/ruralmissouri/201701
https://www.nxtbook.com/nxtbooks/ruralmissouri/201612
https://www.nxtbook.com/nxtbooks/ruralmissouri/201611
https://www.nxtbook.com/nxtbooks/ruralmissouri/201610
https://www.nxtbook.com/nxtbooks/ruralmissouri/201609
https://www.nxtbook.com/nxtbooks/ruralmissouri/201608
https://www.nxtbook.com/nxtbooks/ruralmissouri/201607
https://www.nxtbook.com/nxtbooks/ruralmissouri/201606
https://www.nxtbook.com/nxtbooks/ruralmissouri/201605
https://www.nxtbook.com/nxtbooks/ruralmissouri/201604
https://www.nxtbook.com/nxtbooks/ruralmissouri/201603
https://www.nxtbook.com/nxtbooks/ruralmissouri/201602
https://www.nxtbook.com/nxtbooks/ruralmissouri/201601
https://www.nxtbook.com/nxtbooks/ruralmissouri/201512
https://www.nxtbook.com/nxtbooks/ruralmissouri/201511
https://www.nxtbook.com/nxtbooks/ruralmissouri/201510
https://www.nxtbook.com/nxtbooks/ruralmissouri/201509
https://www.nxtbook.com/nxtbooks/ruralmissouri/201508
https://www.nxtbook.com/nxtbooks/ruralmissouri/201507
https://www.nxtbook.com/nxtbooks/ruralmissouri/201506
https://www.nxtbook.com/nxtbooks/ruralmissouri/201505
https://www.nxtbook.com/nxtbooks/ruralmissouri/201504
https://www.nxtbook.com/nxtbooks/ruralmissouri/201503
https://www.nxtbook.com/nxtbooks/ruralmissouri/201502
https://www.nxtbook.com/nxtbooks/ruralmissouri/201501
https://www.nxtbook.com/nxtbooks/ruralmissouri/201412
https://www.nxtbook.com/nxtbooks/ruralmissouri/201411
https://www.nxtbook.com/nxtbooks/ruralmissouri/201410
https://www.nxtbook.com/nxtbooks/ruralmissouri/201409
https://www.nxtbook.com/nxtbooks/ruralmissouri/201408
https://www.nxtbook.com/nxtbooks/ruralmissouri/201407
https://www.nxtbook.com/nxtbooks/ruralmissouri/201406
https://www.nxtbook.com/nxtbooks/ruralmissouri/201405
https://www.nxtbook.com/nxtbooks/ruralmissouri/201404
https://www.nxtbook.com/nxtbooks/ruralmissouri/201403
https://www.nxtbook.com/nxtbooks/ruralmissouri/201402
https://www.nxtbook.com/nxtbooks/ruralmissouri/201401
https://www.nxtbook.com/nxtbooks/ruralmissouri/201312
https://www.nxtbook.com/nxtbooks/ruralmissouri/201311
https://www.nxtbook.com/nxtbooks/ruralmissouri/201310
https://www.nxtbook.com/nxtbooks/ruralmissouri/201309
https://www.nxtbook.com/nxtbooks/ruralmissouri/201308
https://www.nxtbook.com/nxtbooks/ruralmissouri/201307
https://www.nxtbook.com/nxtbooks/ruralmissouri/201306
https://www.nxtbook.com/nxtbooks/ruralmissouri/201305
https://www.nxtbook.com/nxtbooks/ruralmissouri/201304
https://www.nxtbook.com/nxtbooks/ruralmissouri/201303
https://www.nxtbook.com/nxtbooks/ruralmissouri/201302
https://www.nxtbook.com/nxtbooks/ruralmissouri/201301
https://www.nxtbook.com/nxtbooks/ruralmissouri/201212
https://www.nxtbook.com/nxtbooks/ruralmissouri/201211
https://www.nxtbook.com/nxtbooks/ruralmissouri/201210
https://www.nxtbook.com/nxtbooks/ruralmissouri/201209
https://www.nxtbook.com/nxtbooks/ruralmissouri/201208
https://www.nxtbook.com/nxtbooks/ruralmissouri/201207
https://www.nxtbook.com/nxtbooks/ruralmissouri/201206
https://www.nxtbook.com/nxtbooks/ruralmissouri/201205
https://www.nxtbook.com/nxtbooks/ruralmissouri/201204
https://www.nxtbook.com/nxtbooks/ruralmissouri/201203
https://www.nxtbook.com/nxtbooks/ruralmissouri/201202
https://www.nxtbook.com/nxtbooks/ruralmissouri/201201
https://www.nxtbook.com/nxtbooks/ruralmissouri/201112
https://www.nxtbook.com/nxtbooks/ruralmissouri/201111
https://www.nxtbook.com/nxtbooks/ruralmissouri/201110
https://www.nxtbook.com/nxtbooks/ruralmissouri/201109
https://www.nxtbook.com/nxtbooks/ruralmissouri/201108
https://www.nxtbook.com/nxtbooks/ruralmissouri/201107
https://www.nxtbook.com/nxtbooks/ruralmissouri/201106
https://www.nxtbook.com/nxtbooks/ruralmissouri/201105
https://www.nxtbook.com/nxtbooks/ruralmissouri/201104
https://www.nxtbook.com/nxtbooks/ruralmissouri/videotest
https://www.nxtbook.com/nxtbooks/ruralmissouri/201103
https://www.nxtbook.com/nxtbooks/ruralmissouri/201102
https://www.nxtbook.com/nxtbooks/ruralmissouri/201101
https://www.nxtbook.com/nxtbooks/ruralmissouri/201012
https://www.nxtbook.com/nxtbooks/ruralmissouri/201011
https://www.nxtbook.com/nxtbooks/ruralmissouri/201010
https://www.nxtbookmedia.com