Rural Missouri - April 2022 - 4

RM | COOPERATION
Above: NRECA President Chris Christensen chats with Communications Manager Kate Tillotson during PowerXchange.
Below: Rural Missouri editor Jim McCarty accepts the Haggard Award from NRECA CEO Jim Matheson. Photo courtesy NRECA.
Power with a Purpose
Co-op education, collaboration is key to leading communities
I
n order to fulfill their mission to improve the
quality of life for members, electric cooperatives
must continue to adapt to a changing industry
and society. And the key to
co-ops being leaders in and
of their communities is to be
proactive in helping members
and communities move forward.
That was the message
leaders from the National
Rural Electric Cooperative
Association (NRECA) shared
with nearly 5,000 cooperative
leaders who gathered for the
association's PowerXchange,
held March 4-9.
" We've proven how far
we can extend the promise
of electricity, " NRECA CEO
Jim Matheson says. " We're
demonstrating how far we can
take the co-operative model.
But we are never finished showing how much we
can accomplish as a community. "
During the meeting Matheson presented the
George W. Haggard Memorial Journalism Award
4 RURAL MISSOURI | APRIL 2022
to the staff of Rural Missouri. The occasion marked
the sixth time the magazine has received the
award, which goes to the statewide co-op publication
that " demonstrates the
most forthright, concise and
balanced presentation of ideas
advancing electric co-ops and
their consumer-members. "
NRECA President Chris
Christensen of Montana spoke
about the importance of co-op
education and training, and
charged cooperative leaders to
stay engaged with their peers
across the country and members
back home.
" Learning through our
shared experiences and partnerships
- that's cooperation
among cooperatives, " he says.
" It's also the key to ensuring all
of us in this room are taking
proactive measures to be successful for future generations
of our members. I say, 'bring it on.' Our
co-ops are smart, capable and stronger when we
work together. "

Rural Missouri - April 2022

Table of Contents for the Digital Edition of Rural Missouri - April 2022

Contents
Rural Missouri - April 2022 - Cover1
Rural Missouri - April 2022 - Cover2
Rural Missouri - April 2022 - Contents
Rural Missouri - April 2022 - 4
Rural Missouri - April 2022 - 5
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Rural Missouri - April 2022 - Cover3
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