Rural Missouri - October 2022 - 28

RM | EATS
PRIMO'S A
Handmade pizza,
sandwiches
and burgers
by Paul Newton | pnewton@ruralmissouri.coop
s soon as regulars smell the aroma of fresh-baked
pizza fi lling the restaurant, owner Jarrod Phillips is
already fi lling their drinks. No need to wait for them
to order in this small-town gathering spot. He knows
what they want. That leaves ample time for good-natured
ribbing, story sharing and life updates between bites.
Jarrod and his wife, Brenna, have been serving their
friends, neighbors and constituents - he's the mayor - for
more than 25 years at Primo's in downtown Canton. They
specialize in hand-stretched pizza, sandwiches, hamburgers
and ice cream treats.
Jarrod left his rural roots to go the University of Missouri.
" Mizzou was just a little too big for me, " he says. " I'm from
Lewis County and just wanted something a little smaller. "
He transferred to Culver-Stockton College in Canton
to pursue a business administration degree. During his
sophomore year, Jarrod opened a small sandwich shop. He
ran the restaurant through college, growing into bigger locations.
In 2000, he bought the local pizza joint and moved
Primo's to a former downtown drugstore.
Pizza is what Primo's is known for. " Pizza is the kind of
food that people can gather around and share, " Jarrod says.
Jarrod bought the dough recipe with the restaurant, and
Brenna and her team in the kitchen make it daily. Their
most popular are traditional pies with names rooted in Missouri
history and lore.
The Mo-Mo is named after the famed Missouri Monster
and uses just about every ingredient in the kitchen. A base
of marinara along with pepperoni, ground beef, Canadian
bacon, bacon, sausage, onions, green peppers, mushrooms
and black and green olives are loaded onto dough. The pizza
is topped with mozzarella cheese and baked. " A lot of places
have traditional supreme pizzas with about fi ve or six toppings
where ours has 10, " Jarrod says. " That's what sets us
apart. It's a very substantial pizza. "
Above: The Chipotle Burger features two smashed patties, pepper jack
cheese, beer-battered onion rings and a chipotle ranch drizzle. Top: The
Mo-Mo pizza pays homage to the Missouri Monster and features nearly
every pizza topping from Primo's kitchen.
28 RURAL MISSOURI | OCTOBER 2022
Primo's meat lover's pizza pays homage to the 33rd president.
The True Man's Pie has all the meat from The Mo-Mo
but none of the veggies. " It has the smoky taste from the
bacon and the pepperoni adds a little bit of spice. To me it's

Rural Missouri - October 2022

Table of Contents for the Digital Edition of Rural Missouri - October 2022

Contents
Rural Missouri - October 2022 - Cover1
Rural Missouri - October 2022 - Cover2
Rural Missouri - October 2022 - Contents
Rural Missouri - October 2022 - 4
Rural Missouri - October 2022 - 5
Rural Missouri - October 2022 - 6
Rural Missouri - October 2022 - 7
Rural Missouri - October 2022 - 8
Rural Missouri - October 2022 - 9
Rural Missouri - October 2022 - 10
Rural Missouri - October 2022 - 11
Rural Missouri - October 2022 - 12
Rural Missouri - October 2022 - 13
Rural Missouri - October 2022 - 14
Rural Missouri - October 2022 - 15
Rural Missouri - October 2022 - 16
Rural Missouri - October 2022 - 17
Rural Missouri - October 2022 - 18
Rural Missouri - October 2022 - 19
Rural Missouri - October 2022 - 20
Rural Missouri - October 2022 - 21
Rural Missouri - October 2022 - 22
Rural Missouri - October 2022 - 23
Rural Missouri - October 2022 - 24
Rural Missouri - October 2022 - 25
Rural Missouri - October 2022 - 26
Rural Missouri - October 2022 - 27
Rural Missouri - October 2022 - 28
Rural Missouri - October 2022 - 29
Rural Missouri - October 2022 - 30
Rural Missouri - October 2022 - 31
Rural Missouri - October 2022 - 32
Rural Missouri - October 2022 - 33
Rural Missouri - October 2022 - 34
Rural Missouri - October 2022 - 35
Rural Missouri - October 2022 - 36
Rural Missouri - October 2022 - 37
Rural Missouri - October 2022 - 38
Rural Missouri - October 2022 - 39
Rural Missouri - October 2022 - 40
Rural Missouri - October 2022 - 41
Rural Missouri - October 2022 - 42
Rural Missouri - October 2022 - 43
Rural Missouri - October 2022 - 44
Rural Missouri - October 2022 - 45
Rural Missouri - October 2022 - 46
Rural Missouri - October 2022 - 47
Rural Missouri - October 2022 - 48
Rural Missouri - October 2022 - 49
Rural Missouri - October 2022 - 50
Rural Missouri - October 2022 - Cover3
Rural Missouri - October 2022 - Cover4
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