Rural Missouri - July 2023 - 42

with his father in 1973. Unbeknownst to the duo at the
time, the lure which was manufactured in Houston, Texas,
had already ceased production. Dixie Jets were still on
hand at grocery stores and bait shops in the Show-Me
State. Fishing strip pits near Calhoun, Tom found how
effective the lure was at landing lunker bass.
" We'd camp out and fish from the bank. We didn't have
a boat, but you can cast a Dixie Jet a long ways, " Tom
recalls. " That's how I started catching fish, and they catch
big fish. "
Once he'd received the blessing of the original manufacturer,
Schumacher Co., in 2009 Tom set to work. Using a
CAD program he modeled an original lure and recreated
the lure's cupping, bends and eye twists in marine grade
brass. Those elements are the keys to how the spoon -
modeled off of a gizzard shad - fools fish.
" The fall and flutter of an injured shad is what we try
to replicate. It falls slowly through the water column and
it's very consistent, " Tom says as he flicks his line into the
Lake of the Ozarks.
Between his own experience on the water and the photos
sent to him by guides and customers, he's found the
lure effective at landing everything from crappie to muskie
and anything in between. Soon, a white crappie hits the
aptly named Slab Spoon and is dancing on Tom's line. " If
a fish eats shad, they'll eat a Dixie Jet. You throw it out
there and you don't really know what might hit it. "
One year after he set out to resurrect Dixie Jet Lures,
the legend had returned to the lakes of Missouri. Today,
only one piece of the lure - the hook - is made in France.
The rest of the components are manufactured in the U.S.
and assembled by Tom's team in Richland. The angler fills
every order from his home.
To market the spoons, Tom went back to the source by
handing out lures to fishing guides on Bull Shoals and
Table Rock lakes. As word spread from the dock to the bait
shop, Tom found himself in a unique and enviable position:
rather than beat a path to the doors of major retailers
and distributors, Tom soon had some of the biggest names
including Bass Pro Shops, Pitman Creek and Sportsman's
Warehouse asking him for his product. Missouri-born pro
angler Cody Huff landing a 6-pound-plus largemouth bass
on TV using one of Dixie Jet's Talon Spoons didn't hurt
matters, Tom adds with a laugh.
" Life is good but I want to grow the business, " Tom
says. " Coca-Cola's vision statement is 'a Coke within
arm's reach' and my view is a Dixie Jet spoon within arm's
reach. I want to see this last forever. "
Dixie Jet Lures are available from retailers in 26 states.
For more information, or to download the product catalog,
visit www.dixiejetlures.com.
WATCH VIDEO
Richland
42 RURAL MISSOURI | JULY 2023
Scan to hit the water
with Tom Murphy
and a Dixie Jet Lure.
Top: The reverse of each Dixie Jet Lure bears the original stamp.
Above: The new Slab Spoon earns its name landing a white crappie.
http://www.dixiejetlures.com https://ruralmissouri.org/caught-in-the-usa/

Rural Missouri - July 2023

Table of Contents for the Digital Edition of Rural Missouri - July 2023

Contents
Rural Missouri - July 2023 - Cover1
Rural Missouri - July 2023 - Cover2
Rural Missouri - July 2023 - Contents
Rural Missouri - July 2023 - 4
Rural Missouri - July 2023 - 5
Rural Missouri - July 2023 - 6
Rural Missouri - July 2023 - 7
Rural Missouri - July 2023 - 8
Rural Missouri - July 2023 - 9
Rural Missouri - July 2023 - 10
Rural Missouri - July 2023 - 11
Rural Missouri - July 2023 - 12
Rural Missouri - July 2023 - 13
Rural Missouri - July 2023 - 14
Rural Missouri - July 2023 - 15
Rural Missouri - July 2023 - 16
Rural Missouri - July 2023 - 17
Rural Missouri - July 2023 - 18
Rural Missouri - July 2023 - 19
Rural Missouri - July 2023 - 20
Rural Missouri - July 2023 - 21
Rural Missouri - July 2023 - 22
Rural Missouri - July 2023 - 23
Rural Missouri - July 2023 - 24
Rural Missouri - July 2023 - 25
Rural Missouri - July 2023 - 26
Rural Missouri - July 2023 - 27
Rural Missouri - July 2023 - 28
Rural Missouri - July 2023 - 29
Rural Missouri - July 2023 - 30
Rural Missouri - July 2023 - 31
Rural Missouri - July 2023 - 32
Rural Missouri - July 2023 - 33
Rural Missouri - July 2023 - 34
Rural Missouri - July 2023 - 35
Rural Missouri - July 2023 - 36
Rural Missouri - July 2023 - 37
Rural Missouri - July 2023 - 38
Rural Missouri - July 2023 - 39
Rural Missouri - July 2023 - 40
Rural Missouri - July 2023 - 41
Rural Missouri - July 2023 - 42
Rural Missouri - July 2023 - 43
Rural Missouri - July 2023 - 44
Rural Missouri - July 2023 - 45
Rural Missouri - July 2023 - 46
Rural Missouri - July 2023 - 47
Rural Missouri - July 2023 - 48
Rural Missouri - July 2023 - 49
Rural Missouri - July 2023 - 50
Rural Missouri - July 2023 - Cover3
Rural Missouri - July 2023 - Cover4
https://www.nxtbook.com/nxtbooks/ruralmissouri/202412
https://www.nxtbook.com/nxtbooks/ruralmissouri/202411
https://www.nxtbook.com/nxtbooks/ruralmissouri/202410
https://www.nxtbook.com/nxtbooks/ruralmissouri/202409
https://www.nxtbook.com/nxtbooks/ruralmissouri/202408
https://www.nxtbook.com/nxtbooks/ruralmissouri/202407
https://www.nxtbook.com/nxtbooks/ruralmissouri/202406
https://www.nxtbook.com/nxtbooks/ruralmissouri/202405
https://www.nxtbook.com/nxtbooks/ruralmissouri/202404
https://www.nxtbook.com/nxtbooks/ruralmissouri/202403
https://www.nxtbook.com/nxtbooks/ruralmissouri/202402
https://www.nxtbook.com/nxtbooks/ruralmissouri/202401
https://www.nxtbook.com/nxtbooks/ruralmissouri/202312
https://www.nxtbook.com/nxtbooks/ruralmissouri/202311
https://www.nxtbook.com/nxtbooks/ruralmissouri/202310
https://www.nxtbook.com/nxtbooks/ruralmissouri/202309
https://www.nxtbook.com/nxtbooks/ruralmissouri/202308
https://www.nxtbook.com/nxtbooks/ruralmissouri/202307
https://www.nxtbook.com/nxtbooks/ruralmissouri/202306
https://www.nxtbook.com/nxtbooks/ruralmissouri/202305
https://www.nxtbook.com/nxtbooks/ruralmissouri/202304
https://www.nxtbook.com/nxtbooks/ruralmissouri/202303
https://www.nxtbook.com/nxtbooks/ruralmissouri/202302
https://www.nxtbook.com/nxtbooks/ruralmissouri/202301
https://www.nxtbook.com/nxtbooks/ruralmissouri/202212
https://www.nxtbook.com/nxtbooks/ruralmissouri/202211
https://www.nxtbook.com/nxtbooks/ruralmissouri/202210
https://www.nxtbook.com/nxtbooks/ruralmissouri/202209
https://www.nxtbook.com/nxtbooks/ruralmissouri/202208
https://www.nxtbook.com/nxtbooks/ruralmissouri/202207
https://www.nxtbook.com/nxtbooks/ruralmissouri/202206
https://www.nxtbook.com/nxtbooks/ruralmissouri/202205
https://www.nxtbook.com/nxtbooks/ruralmissouri/202204
https://www.nxtbook.com/nxtbooks/ruralmissouri/202203
https://www.nxtbook.com/nxtbooks/ruralmissouri/202202
https://www.nxtbook.com/nxtbooks/ruralmissouri/202201
https://www.nxtbook.com/nxtbooks/ruralmissouri/202112
https://www.nxtbook.com/nxtbooks/ruralmissouri/202111
https://www.nxtbook.com/nxtbooks/ruralmissouri/202110
https://www.nxtbook.com/nxtbooks/ruralmissouri/202109
https://www.nxtbook.com/nxtbooks/ruralmissouri/202108
https://www.nxtbook.com/nxtbooks/ruralmissouri/202107
https://www.nxtbook.com/nxtbooks/ruralmissouri/202106
https://www.nxtbook.com/nxtbooks/ruralmissouri/202105
https://www.nxtbook.com/nxtbooks/ruralmissouri/202104
https://www.nxtbook.com/nxtbooks/ruralmissouri/202103
https://www.nxtbook.com/nxtbooks/ruralmissouri/202102
https://www.nxtbook.com/nxtbooks/ruralmissouri/202101
https://www.nxtbook.com/nxtbooks/ruralmissouri/202012
https://www.nxtbook.com/nxtbooks/ruralmissouri/202011
https://www.nxtbook.com/nxtbooks/ruralmissouri/202010
https://www.nxtbook.com/nxtbooks/ruralmissouri/202009
https://www.nxtbook.com/nxtbooks/ruralmissouri/202008
https://www.nxtbook.com/nxtbooks/ruralmissouri/202007
https://www.nxtbook.com/nxtbooks/ruralmissouri/202006
https://www.nxtbook.com/nxtbooks/ruralmissouri/202005
https://www.nxtbook.com/nxtbooks/ruralmissouri/202004
https://www.nxtbook.com/nxtbooks/ruralmissouri/202003
https://www.nxtbook.com/nxtbooks/ruralmissouri/202002
https://www.nxtbook.com/nxtbooks/ruralmissouri/202001
https://www.nxtbook.com/nxtbooks/ruralmissouri/201912
https://www.nxtbook.com/nxtbooks/ruralmissouri/201911
https://www.nxtbook.com/nxtbooks/ruralmissouri/201910
https://www.nxtbook.com/nxtbooks/ruralmissouri/201909
https://www.nxtbook.com/nxtbooks/ruralmissouri/201908
https://www.nxtbook.com/nxtbooks/ruralmissouri/201907
https://www.nxtbook.com/nxtbooks/ruralmissouri/201906
https://www.nxtbook.com/nxtbooks/ruralmissouri/201905
https://www.nxtbook.com/nxtbooks/ruralmissouri/201904
https://www.nxtbook.com/nxtbooks/ruralmissouri/201903
https://www.nxtbook.com/nxtbooks/ruralmissouri/201902
https://www.nxtbook.com/nxtbooks/ruralmissouri/201901
https://www.nxtbook.com/nxtbooks/ruralmissouri/201812
https://www.nxtbook.com/nxtbooks/ruralmissouri/201811
https://www.nxtbook.com/nxtbooks/ruralmissouri/201810
https://www.nxtbook.com/nxtbooks/ruralmissouri/201809
https://www.nxtbook.com/nxtbooks/ruralmissouri/201808
https://www.nxtbook.com/nxtbooks/ruralmissouri/201807
https://www.nxtbook.com/nxtbooks/ruralmissouri/201806
https://www.nxtbook.com/nxtbooks/ruralmissouri/201805
https://www.nxtbook.com/nxtbooks/ruralmissouri/201804
https://www.nxtbook.com/nxtbooks/ruralmissouri/201803
https://www.nxtbook.com/nxtbooks/ruralmissouri/201802
https://www.nxtbook.com/nxtbooks/ruralmissouri/201801
https://www.nxtbook.com/nxtbooks/ruralmissouri/201712
https://www.nxtbook.com/nxtbooks/ruralmissouri/201711
https://www.nxtbook.com/nxtbooks/ruralmissouri/201710
https://www.nxtbook.com/nxtbooks/ruralmissouri/201709
https://www.nxtbook.com/nxtbooks/ruralmissouri/201708
https://www.nxtbook.com/nxtbooks/ruralmissouri/201707
https://www.nxtbook.com/nxtbooks/ruralmissouri/201706
https://www.nxtbook.com/nxtbooks/ruralmissouri/201705
https://www.nxtbook.com/nxtbooks/ruralmissouri/201704
https://www.nxtbook.com/nxtbooks/ruralmissouri/201703
https://www.nxtbook.com/nxtbooks/ruralmissouri/201702
https://www.nxtbook.com/nxtbooks/ruralmissouri/201701
https://www.nxtbook.com/nxtbooks/ruralmissouri/201612
https://www.nxtbook.com/nxtbooks/ruralmissouri/201611
https://www.nxtbook.com/nxtbooks/ruralmissouri/201610
https://www.nxtbook.com/nxtbooks/ruralmissouri/201609
https://www.nxtbook.com/nxtbooks/ruralmissouri/201608
https://www.nxtbook.com/nxtbooks/ruralmissouri/201607
https://www.nxtbook.com/nxtbooks/ruralmissouri/201606
https://www.nxtbook.com/nxtbooks/ruralmissouri/201605
https://www.nxtbook.com/nxtbooks/ruralmissouri/201604
https://www.nxtbook.com/nxtbooks/ruralmissouri/201603
https://www.nxtbook.com/nxtbooks/ruralmissouri/201602
https://www.nxtbook.com/nxtbooks/ruralmissouri/201601
https://www.nxtbook.com/nxtbooks/ruralmissouri/201512
https://www.nxtbook.com/nxtbooks/ruralmissouri/201511
https://www.nxtbook.com/nxtbooks/ruralmissouri/201510
https://www.nxtbook.com/nxtbooks/ruralmissouri/201509
https://www.nxtbook.com/nxtbooks/ruralmissouri/201508
https://www.nxtbook.com/nxtbooks/ruralmissouri/201507
https://www.nxtbook.com/nxtbooks/ruralmissouri/201506
https://www.nxtbook.com/nxtbooks/ruralmissouri/201505
https://www.nxtbook.com/nxtbooks/ruralmissouri/201504
https://www.nxtbook.com/nxtbooks/ruralmissouri/201503
https://www.nxtbook.com/nxtbooks/ruralmissouri/201502
https://www.nxtbook.com/nxtbooks/ruralmissouri/201501
https://www.nxtbook.com/nxtbooks/ruralmissouri/201412
https://www.nxtbook.com/nxtbooks/ruralmissouri/201411
https://www.nxtbook.com/nxtbooks/ruralmissouri/201410
https://www.nxtbook.com/nxtbooks/ruralmissouri/201409
https://www.nxtbook.com/nxtbooks/ruralmissouri/201408
https://www.nxtbook.com/nxtbooks/ruralmissouri/201407
https://www.nxtbook.com/nxtbooks/ruralmissouri/201406
https://www.nxtbook.com/nxtbooks/ruralmissouri/201405
https://www.nxtbook.com/nxtbooks/ruralmissouri/201404
https://www.nxtbook.com/nxtbooks/ruralmissouri/201403
https://www.nxtbook.com/nxtbooks/ruralmissouri/201402
https://www.nxtbook.com/nxtbooks/ruralmissouri/201401
https://www.nxtbook.com/nxtbooks/ruralmissouri/201312
https://www.nxtbook.com/nxtbooks/ruralmissouri/201311
https://www.nxtbook.com/nxtbooks/ruralmissouri/201310
https://www.nxtbook.com/nxtbooks/ruralmissouri/201309
https://www.nxtbook.com/nxtbooks/ruralmissouri/201308
https://www.nxtbook.com/nxtbooks/ruralmissouri/201307
https://www.nxtbook.com/nxtbooks/ruralmissouri/201306
https://www.nxtbook.com/nxtbooks/ruralmissouri/201305
https://www.nxtbook.com/nxtbooks/ruralmissouri/201304
https://www.nxtbook.com/nxtbooks/ruralmissouri/201303
https://www.nxtbook.com/nxtbooks/ruralmissouri/201302
https://www.nxtbook.com/nxtbooks/ruralmissouri/201301
https://www.nxtbook.com/nxtbooks/ruralmissouri/201212
https://www.nxtbook.com/nxtbooks/ruralmissouri/201211
https://www.nxtbook.com/nxtbooks/ruralmissouri/201210
https://www.nxtbook.com/nxtbooks/ruralmissouri/201209
https://www.nxtbook.com/nxtbooks/ruralmissouri/201208
https://www.nxtbook.com/nxtbooks/ruralmissouri/201207
https://www.nxtbook.com/nxtbooks/ruralmissouri/201206
https://www.nxtbook.com/nxtbooks/ruralmissouri/201205
https://www.nxtbook.com/nxtbooks/ruralmissouri/201204
https://www.nxtbook.com/nxtbooks/ruralmissouri/201203
https://www.nxtbook.com/nxtbooks/ruralmissouri/201202
https://www.nxtbook.com/nxtbooks/ruralmissouri/201201
https://www.nxtbook.com/nxtbooks/ruralmissouri/201112
https://www.nxtbook.com/nxtbooks/ruralmissouri/201111
https://www.nxtbook.com/nxtbooks/ruralmissouri/201110
https://www.nxtbook.com/nxtbooks/ruralmissouri/201109
https://www.nxtbook.com/nxtbooks/ruralmissouri/201108
https://www.nxtbook.com/nxtbooks/ruralmissouri/201107
https://www.nxtbook.com/nxtbooks/ruralmissouri/201106
https://www.nxtbook.com/nxtbooks/ruralmissouri/201105
https://www.nxtbook.com/nxtbooks/ruralmissouri/201104
https://www.nxtbook.com/nxtbooks/ruralmissouri/videotest
https://www.nxtbook.com/nxtbooks/ruralmissouri/201103
https://www.nxtbook.com/nxtbooks/ruralmissouri/201102
https://www.nxtbook.com/nxtbooks/ruralmissouri/201101
https://www.nxtbook.com/nxtbooks/ruralmissouri/201012
https://www.nxtbook.com/nxtbooks/ruralmissouri/201011
https://www.nxtbook.com/nxtbooks/ruralmissouri/201010
https://www.nxtbookmedia.com