Momentum - October 2019 - 20

SAE

NEWS

SAE 101: BOOKS

The Future
Airplane
Factory

: Digitally
Optimized
Intelligent
Airplane
Factory

license

N. Bullen

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| George

Cover image

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SAE INTE

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ISBN: 978-0

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The F
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Digitally
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An SAE
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The Road to the Top is Not
on the Map Women of the
Conversations with Top
Automotive Industry
Carla Bailo | Terry Barclay

and Terry Barclay, CEO of
for Automotive Research,
Carla Bailo, CEO of the Center
women in the automotive
34 of the most influential
Inforum, bring together over
to OEMs, they hail from every
and advice. From suppliers
industry to share their insight
corner of the industry.

take charge of their
Readers will learn how to
the experiences
own careers by understanding
include:
of these professionals. Topics
How can you
Work-Life Integration -
and in the
be whole at home, at work,
community?
Learning - Do you
* Education and Lifelong

*

The women in this book
share a passion for their
careers and a passion for
the industry. They have
encountered obstacles
and the occasional failure,

The Road to
the Top is Not
on the Map of
SAE INTERNATIONAL

findings and information through a book
provided a medium that increased the
depth and breadth of information that
could be conveyed beyond a journal
article or proceeding's paper."
"Writing books also provides a means
and method for me to organize and
structure the subject matter and add
clarity and organization to physical and
mental ideas and outcomes," he added.
Fame and fortune are missing
from Bullen's list of book-authoring
motivations. These motives are all but
nonexistent in the SAE book culture.
As Monica Nogueira, SAE acquisitions
director, told Update: "We are missionbased, not profit-based. I think that marks
the biggest difference of all between SAE
and traditional publishers."
Added SAE's Sherry Nigam, Publisher,
SAE Books: "As big publishers continue
to grow and acquire others, margins
really drive their acquisitions, so they may
project sales of 2,000 copies before they
issue a contract. As a non-profit, SAE
can plan for small print runs because the
priority is getting information out there,
rather than making a profit.
"One of things I say to potential
authors is, 'you must have a passion for
your subject. Your number-one priority
has to be getting the information out
there.' When an author says 'how much
money will I make?' I know that's not
going to be a good fit with our goals."

Sergey Nivens

SAE book author Nick Bullen was honored at
AeroTech Americas 2019 earlier this year by being
selected for the William Littlewood Memorial
Lecture. Here he receives a plaque for the honor
from SAE President Paul Mascarenas.
ISBN: 978-0-7680-0092-4

llen

license from Shutterstock.com/

really need a graduate degree?
as well as successes, but
Relationships - How
* Mentor and Sponsor
sponsors and form
they have embraced
do you find mentors and
them?
productive relationships with
all of their earned
How do you evaluate
* Career Challenges -
wisdom and generously
How do you say
when to take career risks?
checked?
agreed to share it.
yes when all the boxes aren't
you find the internal
Carla Bailo and Terry Barclay
* Resilience - Where do
going?
keep
fortitude to
- What do these
* Personal Satisfaction
careers?
their
about
leaders find most joyful
leaders who candidly share
on the Map features female
The Road to the Top is Not
that helped them
defeats, and lessons learned
at all
the habits, motivations, triumphs,
have relevance for women
insights
Their
industry.
the
achieve top jobs in
in pursuing a career
it's young women interested
stages in their careers, whether
move, or those seeking
looking for their next strategic
in the auto industry, those
insight and inspiration .

George
N. Bu

Cover image used under

20 October 2019

Monica Nogueira's title
is SAE acquisitions
director.

Airplan
e Facto
ry:

Map  | Bailo | Barclay

Sherry Nigam's title is
publisher, SAE Books.

Bullen

The Road to the Top is Not on the

THE WAY NICK BULLEN sees it, "books
extend a single subject or topic into
a broader perspective that embraces
both depth and vision." He should know.
Bullen is the author of multiple SAE
International books that go deep in
providing vision about topics related to
airplane manufacturing.
But he certainly isn't the only one.
At any given moment, roughly 25-30
professionals are planning out or writing
SAE books. The organization publishes
about 30 books per year. Since 1989, SAE
has published over 500 books, including
original content, partner content, and
anthologies. The current catalog offers
243 books.
In this article, Update takes a look
at how SAE International goes about
book publishing and at what motivates
professionals to author them.
SAE books range from fundamental
textbooks to coffee table books for the
racecar enthusiast, such as "McLaren:
The Engine Story" (coming out later
this year) to historical titles like "Allied
Aircraft Piston Engines of World War II,"
which just released in the second edition.
Non-technical books also fulfill a need
within our industry, such as "The Road to
the Top is Not on the Map: Conversations
with the Top Women in the Automotive
Industry," which comes out this month
(read more about the authors of "The
Road to the Top..." in the November issue
of Update.)
"Becoming an author seemed to be
a natural extension of my research and
career," explained Bullen, a Technical
Fellow at Northrop Grumman Corp.
"Sharing and disseminating research

The Fu
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Conversations with Top Women
the Automotive Industry

Automotive
Applications
Hardware-in of
(HIL) Simul -the-Loop
ation

An SAE Deep

Carla Bailo | Terry Barclay

Dive

Adit Joshi,

Ford Motor

Company

As a non-traditional publisher, "SAE
can be very open to proposals that
would not make it in the commercial
world of publishing," Nogueira said.
"That doesn't mean the content is not
good enough; it means the content is
very niche-oriented. We are willing to
take the risks of small runs because it's
part of our mission. This is the type of
information engineers need, and they
don't get to find it anywhere else."
Much of Nogueira and Nigam's
efforts go into recruiting authors and
then shepherding them through the
authoring process.
"I've worked for the big publishers,
and they're very hands-off," said Nigam.
"The acquisition editor signs on the
author, who then gets passed to editorial,
production, and marketing. Then the
editor comes back in to sell the book.
That is a very different model in that
Monica and I are involved throughout
the process with each SAE author,
whether it's six months or two years.
We provide tools and coaching for our
authors to make the process of writing a
book less daunting."
Northrop Grumman's Bullen knows
the drill. He has authored five books
for SAE. Doing so "was one of the most
meaningful and rewarding events of my
life," he said. "It allowed me to provide
my research findings and share my vision
for what "could be" in the aerospace and
space industries."

By Patrick Ponticel, MOMENTUM editor

MOMENTUM


http://www.fromShutterstock.com https://www.sae.org/publications/books/content/pt-209/ https://www.sae.org/publications/books/content/pt-209/ http://www.Shutterstock.com/Sergey https://www.sae.org/publications/books/content/r-478/ https://www.sae.org/publications/books/content/r-478/

Momentum - October 2019

Table of Contents for the Digital Edition of Momentum - October 2019

Momentum - October 2019
Contents
EDITORIAL
BRIEFS
STUDENT GENERATION
Getting a grip on costs
75 points
Major redesign
One-on-One – Kaitlyn Baron
It’s all about suspension simulation for Zuura Formula Racing
Engineering the future of two-stroke
Digital suspension keeps cabs stable
Motion sickness meets autonomous adaptable dynamics
SAE 101: Books
Miscellaneous news for SAE Student Members!
Dossier: Justin AndresMooi of Yanfeng Automotive Interiors
Momentum - October 2019 - Momentum - October 2019
Momentum - October 2019 - Cover2
Momentum - October 2019 - Contents
Momentum - October 2019 - EDITORIAL
Momentum - October 2019 - BRIEFS
Momentum - October 2019 - STUDENT GENERATION
Momentum - October 2019 - 5
Momentum - October 2019 - 6
Momentum - October 2019 - Getting a grip on costs
Momentum - October 2019 - 75 points
Momentum - October 2019 - 9
Momentum - October 2019 - Major redesign
Momentum - October 2019 - 11
Momentum - October 2019 - 12
Momentum - October 2019 - One-on-One – Kaitlyn Baron
Momentum - October 2019 - It’s all about suspension simulation for Zuura Formula Racing
Momentum - October 2019 - 15
Momentum - October 2019 - Engineering the future of two-stroke
Momentum - October 2019 - 17
Momentum - October 2019 - Digital suspension keeps cabs stable
Momentum - October 2019 - Motion sickness meets autonomous adaptable dynamics
Momentum - October 2019 - SAE 101: Books
Momentum - October 2019 - Miscellaneous news for SAE Student Members!
Momentum - October 2019 - Dossier: Justin AndresMooi of Yanfeng Automotive Interiors
Momentum - October 2019 - 23
Momentum - October 2019 - 24
Momentum - October 2019 - Cover3
Momentum - October 2019 - Cover4
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