Momentum - October 2019 - 8

FEATURE

STUDENT
GENERATION

75

POINTS

The top three teams in the
Presentation Event at Formula SAE
competitions have the honor of
making their presentation to all
student participants as part of the
Awards Ceremony. Here, the GFR
Presentation Event team of John
McCarthy and Brittyn McCallister
exercise that honor at FSAE
Michigan 2019.

Much more time and energy
go into a Formula SAE
Presentation Event than one
might think.
WHAT IS A BUSINESS PLAN? Most in the Formula SAE
"industry" see it as 7.5% of a competition's maximum
obtainable score. It's just 75 points laid out over a
30-minute time period; however, what most fail to see is
the bigger picture. The concept of business plan goes far
beyond the reputation it has at an FSAE competition. It is
not only a memorized script and a colorful presentation
playing in the background. It's the sole reason why some
companies have become the monumental tycoons that
they are today. The business plan has the means to begin
or end the life of a company. Every word that is said and
every number that is calculated must be unmistakably
flawless. There is no room for error.
The same amount of work that goes into designing a
prototype racecar also goes into creating an award-winning
business concept to sell that car. In the Business Plan
Presentation Event of an FSAE competition, we are given
ten minutes to present our company, our product, and our

8 October 2019

concept. Business Plan is unlike any other event at competition. It must be
completely original, hypothetical, and simultaneously realistic. A new plan
must be developed every year, and this plan must be impressive enough to
stand out among the 120 that are evaluated by FSAE Michigan judges.
Preparation for these ten minutes begins as soon as the last ten end
at the prior year's final FSAE competition. The business plan consists of
three major sections. The first is the concept. For weeks, we brainstorm
new concepts that have not yet been seen or heard. We develop a
short presentation for each concept that is then presented to most
of the team. With the goal to include all members in every event at
competition, our team ponders the concepts until a decision is made.
Once one is chosen, we run with it. This year, a concept was developed
and finalized very early into the new season.
The second focuses on the presentation. The presentation is perhaps
the most important, because it fuels the audience's imagination. While
we present on stage, videos, pictures, and words pop up on screen
behind us, allowing the audience to imagine what it could be like to
experience our cars. The outline of the presentation is developed
immediately after the concept; however, it is continuously perfected
throughout the season. The third section is the financials. The financials
are the most time-consuming. Even though the business plan is
completely hypothetical, realistic financials are what separate the top
business plans from the rest.
As my partner and I are engineering students with integral roles on
the development of the racecar, we began to work on the presentation
and financials immediately to minimize the time we couldn't spend on
the racecar. Over a course of three weeks during Christmas break, we

MOMENTUM



Momentum - October 2019

Table of Contents for the Digital Edition of Momentum - October 2019

Momentum - October 2019
Contents
EDITORIAL
BRIEFS
STUDENT GENERATION
Getting a grip on costs
75 points
Major redesign
One-on-One – Kaitlyn Baron
It’s all about suspension simulation for Zuura Formula Racing
Engineering the future of two-stroke
Digital suspension keeps cabs stable
Motion sickness meets autonomous adaptable dynamics
SAE 101: Books
Miscellaneous news for SAE Student Members!
Dossier: Justin AndresMooi of Yanfeng Automotive Interiors
Momentum - October 2019 - Momentum - October 2019
Momentum - October 2019 - Cover2
Momentum - October 2019 - Contents
Momentum - October 2019 - EDITORIAL
Momentum - October 2019 - BRIEFS
Momentum - October 2019 - STUDENT GENERATION
Momentum - October 2019 - 5
Momentum - October 2019 - 6
Momentum - October 2019 - Getting a grip on costs
Momentum - October 2019 - 75 points
Momentum - October 2019 - 9
Momentum - October 2019 - Major redesign
Momentum - October 2019 - 11
Momentum - October 2019 - 12
Momentum - October 2019 - One-on-One – Kaitlyn Baron
Momentum - October 2019 - It’s all about suspension simulation for Zuura Formula Racing
Momentum - October 2019 - 15
Momentum - October 2019 - Engineering the future of two-stroke
Momentum - October 2019 - 17
Momentum - October 2019 - Digital suspension keeps cabs stable
Momentum - October 2019 - Motion sickness meets autonomous adaptable dynamics
Momentum - October 2019 - SAE 101: Books
Momentum - October 2019 - Miscellaneous news for SAE Student Members!
Momentum - October 2019 - Dossier: Justin AndresMooi of Yanfeng Automotive Interiors
Momentum - October 2019 - 23
Momentum - October 2019 - 24
Momentum - October 2019 - Cover3
Momentum - October 2019 - Cover4
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