SAE Annual Report 2009 - 2

SAE International is...

defining our future
Magazine	had	been	established.	Also,	discussions	are	underway	 for	a	joint	publishing	venture	with	Findlay	Media	for	a	panEuropean automotive publication and web presence, as well as reciprocal representation agreement with SAE Brasil. •	 Groundwork	was	laid	to	implement	a	new	Content	Management	 System	(CMS)	for	SAE	International	in	2010.	The	new	CMS	will	 house all of SAE’s standards and technical papers, creating more efficiency and workflow harmony. •	 A	record	number	of	teams	participated	in	Collegiate	Design	 Series	events	in	2009.	In	particular,	the	“green”	events	(Clean	 Snowmobile	Challenge™,	Formula	Hybrid®, and Supermileage®)	 showed significant growth in registrants. •	 The	Performance	Review	Institute	(PRI)	continued	to	expand	its	 service	to	the	global	industry.	By	year’s	end,	Nadcap	conducted	 4,400	audits	and	PRI	Registrar	conducted	540,	representing	a	 10	percent	growth	in	each	area.	More	than	40	percent	of	 Nadcap’s	audits	were	outside	North	America.	In	addition,	PRI	 held	key	management	level	meetings	in	China,	Mexico,	Israel,	 Singapore,	Istanbul,	London	and	Munich.

•	 We	began	offering	electronic	versions	of	several	publishing	 products that were traditionally offered only in print format. Examples include: •	 Magazines	—	New	digital	editions	—	more	frequency	 •	 Conversion	of	print	Transactions	to	Online	Journals •	 New	E-books	offerings	on	the	SAE	Website	–	a	limited	 number of books became available in 2009, and more will be added	in	2010 •	 We	introduced	a	new	and	comprehensive	line	of	e-Media	 products,	including	two	new	Tech	e-Newsletters	(Materials	and	 Hybrid	Vehicles;	Custom	Webcasts;	Custom	E-Newsletters;	 Live	from	Congress	Video	Interviews;	and	Pay-per-Click model Resource	Center. •	 In	a	continuing	effort	to	think	globally	but	act	locally,	as	well	as	 capture	a	growing	appetite	from	North	American	marketers	to	 focus outside the U.S., steps were taken in 2009 to establish “in region”	media	operations	(print	and	online)	to	complement	our	 North	American-centric	brands.	By	the	end	of	2009,	a	formal	 reciprocal representation agreement was established with Korea SAE	and	an	assumption	of	operational	control	of	AEI	China	
2 2009 Annual Report
SAE Annual Report 2009

Table of Contents for the Digital Edition of SAE Annual Report 2009
