Santa Barbara South Coast Chamber Magazine 2021-2022 - 48

NON-PROFIT HIGHLIGHT
Better Together,
For Our Community
Above, left to right:
Dave and Caroline
Powers; A small
business grant
recipient.
Below: The Better
Together charity beer
made by Draughtsman
Aleworks
AMID A CRIS IS, who can you
look to for desperately needed support?
When the COVID-19 pandemic
hit this was a question that Dave
Powers, CEO & President of Deckers
Brands took to heart.
Deckers Brands has historically been
a leader in the community for giving
back and when Powers saw a huge
gap in aid to support our community's
small businesses, he felt passionate
about stepping up big to help fill
the gap. He saw that the impact of
COVID-19 would be devastating to
the community, which has seen its
fair share of tragedy in recent years.
Thus began the Santa Barbara
Better Together Fund, which was
officially established in March of
2020 as a field of interest committee-advised
fund in partnership
with the Santa Barbara
Foundation. This fund relied on
the generosity of Deckers along
with funding from each of the
county's municipalities and
individual donors. Their combined
efforts raised over $1 million
dollars which were then
granted to over 150 small businesses
in the region. By partnering with the
Santa Barbara Foundation, not only
did they secure funding capability
that would extend beyond Deckers,
but ensured that the support went
directly to businesses in need.
Initial grants were given to local
organizations WEV, United Way,
and the Foodbank. The committee
recognized that
the hardest
hit sectors in the region were the
hospitality industry and childcare.
With the funds raised, grants were
extended to businesses supporting
restaurants, childcare and focused
on businesses owned by BIPOC and
women. These grants were hand
delivered to many small businesses,
which proved to be an emotional
experience filled with
appreciation.
heartfelt
The committee was grateful for
those who stepped up in meaningful
ways. Some of their own heroes
included the City of Goleta who
provided two rounds of
the Cities of Santa Maria, Santa
Barbara, and Carpinteria as well
as the Unincorporated Area of SB
County who matched grant money,
the Deckers community who volunteered
with marketing and social
media, and Draughtsmen Aleworks
who created a charity beer series to
give back to the community. In addition,
Chevron stepped in as a large
corporate donor.
What started as a crisis mode
response, has pivoted into creating
long term strategies for being a
community support. The committee
has identified three key focus areas:
retaining and supporting small businesses
during times of crisis, recruitment
of businesses to the area to
restore
economic
vitality,
and
funding,
engaging corporations to be community
minded and aid in solving
some of the bigger problems in the
community. Santa Barbara Better
Together has a mission to invite more
local corporations to step up in a
similar way and is hopeful that businesses
will see the value in being
a changemaker in the community,
making it better together.
For more information visit sbbettertogether.org
48 SOUTH COA ST MAGAZINE SBSCChamber.com
http://www.sbbettertogether.org http://www.SBSCChamber.com

Santa Barbara South Coast Chamber Magazine 2021-2022

Table of Contents for the Digital Edition of Santa Barbara South Coast Chamber Magazine 2021-2022

Contents
Santa Barbara South Coast Chamber Magazine 2021-2022 - Cover1
Santa Barbara South Coast Chamber Magazine 2021-2022 - Cover2
Santa Barbara South Coast Chamber Magazine 2021-2022 - Contents
Santa Barbara South Coast Chamber Magazine 2021-2022 - 4
Santa Barbara South Coast Chamber Magazine 2021-2022 - 5
Santa Barbara South Coast Chamber Magazine 2021-2022 - 6
Santa Barbara South Coast Chamber Magazine 2021-2022 - 7
Santa Barbara South Coast Chamber Magazine 2021-2022 - 8
Santa Barbara South Coast Chamber Magazine 2021-2022 - 9
Santa Barbara South Coast Chamber Magazine 2021-2022 - 10
Santa Barbara South Coast Chamber Magazine 2021-2022 - 11
Santa Barbara South Coast Chamber Magazine 2021-2022 - 12
Santa Barbara South Coast Chamber Magazine 2021-2022 - 13
Santa Barbara South Coast Chamber Magazine 2021-2022 - 14
Santa Barbara South Coast Chamber Magazine 2021-2022 - 15
Santa Barbara South Coast Chamber Magazine 2021-2022 - 16
Santa Barbara South Coast Chamber Magazine 2021-2022 - 17
Santa Barbara South Coast Chamber Magazine 2021-2022 - 18
Santa Barbara South Coast Chamber Magazine 2021-2022 - 19
Santa Barbara South Coast Chamber Magazine 2021-2022 - 20
Santa Barbara South Coast Chamber Magazine 2021-2022 - 21
Santa Barbara South Coast Chamber Magazine 2021-2022 - 22
Santa Barbara South Coast Chamber Magazine 2021-2022 - 23
Santa Barbara South Coast Chamber Magazine 2021-2022 - 24
Santa Barbara South Coast Chamber Magazine 2021-2022 - 25
Santa Barbara South Coast Chamber Magazine 2021-2022 - 26
Santa Barbara South Coast Chamber Magazine 2021-2022 - 27
Santa Barbara South Coast Chamber Magazine 2021-2022 - 28
Santa Barbara South Coast Chamber Magazine 2021-2022 - 29
Santa Barbara South Coast Chamber Magazine 2021-2022 - 30
Santa Barbara South Coast Chamber Magazine 2021-2022 - 31
Santa Barbara South Coast Chamber Magazine 2021-2022 - 32
Santa Barbara South Coast Chamber Magazine 2021-2022 - 33
Santa Barbara South Coast Chamber Magazine 2021-2022 - 34
Santa Barbara South Coast Chamber Magazine 2021-2022 - 35
Santa Barbara South Coast Chamber Magazine 2021-2022 - 36
Santa Barbara South Coast Chamber Magazine 2021-2022 - 37
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Santa Barbara South Coast Chamber Magazine 2021-2022 - 40
Santa Barbara South Coast Chamber Magazine 2021-2022 - 41
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Santa Barbara South Coast Chamber Magazine 2021-2022 - 46
Santa Barbara South Coast Chamber Magazine 2021-2022 - 47
Santa Barbara South Coast Chamber Magazine 2021-2022 - 48
Santa Barbara South Coast Chamber Magazine 2021-2022 - 49
Santa Barbara South Coast Chamber Magazine 2021-2022 - 50
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Santa Barbara South Coast Chamber Magazine 2021-2022 - 57
Santa Barbara South Coast Chamber Magazine 2021-2022 - 58
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Santa Barbara South Coast Chamber Magazine 2021-2022 - 61
Santa Barbara South Coast Chamber Magazine 2021-2022 - 62
Santa Barbara South Coast Chamber Magazine 2021-2022 - Cover3
Santa Barbara South Coast Chamber Magazine 2021-2022 - Cover4
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