Santa Barbara South Coast Chamber Magazine 2021-2022 - 56

LOCAL BUSINESS
GENERAL PUBLIC
Creating Innovative Art
Left to right: General
Public's Synograph,
used to print their
unique art pieces.
Michael Rogers, CEO
and Co-Founder
picturing at their
Carpinteria location.
A designer working.
A General Public
print being sold at
Restoration Hardware.
Michael Rogers
reviewing art.
FOUNDED BY Portia de Rossi
and Michael Rogers, General
Public, an art curation and publishing
company, brings a new concept
to the industry that allows great
art to be accessible and embraces
the idea that art doesn't have to be
exclusive to the elite. Having studied
art in college, de Rossi took her love
of art and her passion for collecting
pieces, paired it with an innovative
and groundbreaking technology
and created General Public which
features art that everybody can
experience.
Understanding that current
printing technology
limited the ability to
re-create and encompass
the dimensions
and
textures
of
an original piece,
de Rossi called her
Understanding that current
printing technology
limited the ability to
brother, Michael Rogers, the techie
of the family to figure it out. After
much research, sourcing and reengineering
the very best scanning
and printing technologies from all
over the world, the Synograph was
born. General Public trademarked
this 2.5-D printing technology, the
synergy of art and technology.
The Synograph not only replicates
an original art piece, but it brings
to life the physical texture of each
brushstroke,
it's dimensions and
captures the colors embodied in
the original piece. This fusion of art
and technology creates a platform
for bringing high-priced, one-of-akind
pieces, with the depth of the
original artwork to those who might
not have the means or knowledge
for purchasing such valued art
piece from a gallery. Thus, allowing
the general public access and the
ability to engage in the " art world. "
Not only does this concept bridge
the gap between the consumer and
the elite world of art, but General
Public focuses on amplifying artists.
" Support Artists, Not Art " is their
motto, says founder Portia de Rossi.
Artists spend so much time and energy
in cultivating and creating one
unique piece of art, which is then
sold to one buyer. With permission
from the artist, General Public utilizes
the Synograph, to take an artist's
original painting and embody
the structure, dimension, and quality
of the original piece to be sold to
numerous buyers, allowing the artist
to replicate their original piece and
share in the sale of each Synograph.
Not only does this process quantify
an artist's work but it allows these
one-of-a-kind pieces to live beyond
a gallery and is made available to
For more information visit generalpublic.art
56 SOUTH COA ST MAGAZINE SBSCChamber.com
http://www.SBSCChamber.com

Santa Barbara South Coast Chamber Magazine 2021-2022

Table of Contents for the Digital Edition of Santa Barbara South Coast Chamber Magazine 2021-2022

Contents
Santa Barbara South Coast Chamber Magazine 2021-2022 - Cover1
Santa Barbara South Coast Chamber Magazine 2021-2022 - Cover2
Santa Barbara South Coast Chamber Magazine 2021-2022 - Contents
Santa Barbara South Coast Chamber Magazine 2021-2022 - 4
Santa Barbara South Coast Chamber Magazine 2021-2022 - 5
Santa Barbara South Coast Chamber Magazine 2021-2022 - 6
Santa Barbara South Coast Chamber Magazine 2021-2022 - 7
Santa Barbara South Coast Chamber Magazine 2021-2022 - 8
Santa Barbara South Coast Chamber Magazine 2021-2022 - 9
Santa Barbara South Coast Chamber Magazine 2021-2022 - 10
Santa Barbara South Coast Chamber Magazine 2021-2022 - 11
Santa Barbara South Coast Chamber Magazine 2021-2022 - 12
Santa Barbara South Coast Chamber Magazine 2021-2022 - 13
Santa Barbara South Coast Chamber Magazine 2021-2022 - 14
Santa Barbara South Coast Chamber Magazine 2021-2022 - 15
Santa Barbara South Coast Chamber Magazine 2021-2022 - 16
Santa Barbara South Coast Chamber Magazine 2021-2022 - 17
Santa Barbara South Coast Chamber Magazine 2021-2022 - 18
Santa Barbara South Coast Chamber Magazine 2021-2022 - 19
Santa Barbara South Coast Chamber Magazine 2021-2022 - 20
Santa Barbara South Coast Chamber Magazine 2021-2022 - 21
Santa Barbara South Coast Chamber Magazine 2021-2022 - 22
Santa Barbara South Coast Chamber Magazine 2021-2022 - 23
Santa Barbara South Coast Chamber Magazine 2021-2022 - 24
Santa Barbara South Coast Chamber Magazine 2021-2022 - 25
Santa Barbara South Coast Chamber Magazine 2021-2022 - 26
Santa Barbara South Coast Chamber Magazine 2021-2022 - 27
Santa Barbara South Coast Chamber Magazine 2021-2022 - 28
Santa Barbara South Coast Chamber Magazine 2021-2022 - 29
Santa Barbara South Coast Chamber Magazine 2021-2022 - 30
Santa Barbara South Coast Chamber Magazine 2021-2022 - 31
Santa Barbara South Coast Chamber Magazine 2021-2022 - 32
Santa Barbara South Coast Chamber Magazine 2021-2022 - 33
Santa Barbara South Coast Chamber Magazine 2021-2022 - 34
Santa Barbara South Coast Chamber Magazine 2021-2022 - 35
Santa Barbara South Coast Chamber Magazine 2021-2022 - 36
Santa Barbara South Coast Chamber Magazine 2021-2022 - 37
Santa Barbara South Coast Chamber Magazine 2021-2022 - 38
Santa Barbara South Coast Chamber Magazine 2021-2022 - 39
Santa Barbara South Coast Chamber Magazine 2021-2022 - 40
Santa Barbara South Coast Chamber Magazine 2021-2022 - 41
Santa Barbara South Coast Chamber Magazine 2021-2022 - 42
Santa Barbara South Coast Chamber Magazine 2021-2022 - 43
Santa Barbara South Coast Chamber Magazine 2021-2022 - 44
Santa Barbara South Coast Chamber Magazine 2021-2022 - 45
Santa Barbara South Coast Chamber Magazine 2021-2022 - 46
Santa Barbara South Coast Chamber Magazine 2021-2022 - 47
Santa Barbara South Coast Chamber Magazine 2021-2022 - 48
Santa Barbara South Coast Chamber Magazine 2021-2022 - 49
Santa Barbara South Coast Chamber Magazine 2021-2022 - 50
Santa Barbara South Coast Chamber Magazine 2021-2022 - 51
Santa Barbara South Coast Chamber Magazine 2021-2022 - 52
Santa Barbara South Coast Chamber Magazine 2021-2022 - 53
Santa Barbara South Coast Chamber Magazine 2021-2022 - 54
Santa Barbara South Coast Chamber Magazine 2021-2022 - 55
Santa Barbara South Coast Chamber Magazine 2021-2022 - 56
Santa Barbara South Coast Chamber Magazine 2021-2022 - 57
Santa Barbara South Coast Chamber Magazine 2021-2022 - 58
Santa Barbara South Coast Chamber Magazine 2021-2022 - 59
Santa Barbara South Coast Chamber Magazine 2021-2022 - 60
Santa Barbara South Coast Chamber Magazine 2021-2022 - 61
Santa Barbara South Coast Chamber Magazine 2021-2022 - 62
Santa Barbara South Coast Chamber Magazine 2021-2022 - Cover3
Santa Barbara South Coast Chamber Magazine 2021-2022 - Cover4
https://www.nxtbookmedia.com