Pulse - February 2021 - 23

INDUSTRY INSIGHTS

Two Steps Back
Elizabeth Goldstone

W

e take one step forward, and two steps
back...Yes, words from a song by Paula
Abdul from long ago, but way too true in
our county at the present time. I was hoping that by
January 2021, I would have something different than
COVID-19 to write about, but it keeps rearing its
ugly head, and so I guess it might be awhile before I
have something new to talk about with you.
In the beginning, Orange County seemed to be immune
from the onslaught of COVID, and of course people considered this to be a " go " sign to continue to go out and do their
normal routines. Even worse was that many people continued not to wear their masks and sort of treat the virus with a
defiance, which I still do not understand. Well, the hens have
come home to roost, and now Orange County is the hot bed
of COVID, nationally!! Yes, we are in the middle of a crisis -
in the hospitals, with front line workers, and it's not waning
anytime soon. Now, I know many more people that have had
it, or have heard of people's family members who have passed
from getting it. And it is not just the old and sick, it has ventured into all populations. It can really affect anyone at any
time, all with varied results.
My company still has us working from home, which I am
happy about, as it seems like a more contagious strain has also
made it to Southern California. We are also having a virtual
National Meeting this month, as traveling is still also out of
the picture.
So where do we go from here? It is almost a year of experiencing COVID, and it doesn't look like we will be returning
to our lives anytime soon. Yes, the vaccine is here finally, but
full distribution will not occur until probably the middle to
end of 2021. Hopefully in early 2021, more companies will
come out with the vaccine, including mine, so hopefully that
will speed up the distribution. I don't expect to receive one
until later this year.
So, it is not all doom and gloom, as the death rate seems to
be going down, as they are becoming more efficient in treating patients. The problem is the huge influx of patients at the
same time, emergency rooms at capacity and not enough staff
to handle the strain.
In our industry, we also have not seen any change in how
business is being done. Hospitals are still seeing clients out of
the clinic and patients are still being seen in the parking lot. I
don't see this changing any time soon either. The good news
is that business is great from what I have seen, and hopefully
will continue to be.
I am hoping by at least June, that we will finally have a handle on this, so we can get back to normal. In 2021, I want to
be able to write about something other than COVID. I want

PULSE

FEBRUARY 2021

to be able to think about something other than COVID.
Hopefully, there is light at the end of the tunnel. I cannot
wait to travel again, go to concerts and more importantly,
entertain and be entertained. It will be the first time not having an Installation Dinner for SCVMA, as I am pretty sure
that it will be virtual this year. All of our annual traditions
that have been put on hold, I hope to have back by 2022.
Mostly, I just want to see all of you again! I miss our chats,
our meetings, our activities. I consider most of my clients as
my friends, and it has been just as hard not seeing them, as it
has been my close friends and family. I was listening to one of
my favorite chef personalities, who said that people are meant
to be breaking bread and that the word " companion " comes
from the word " pan " which in French (pain) is bread.Yes, we
are definitely mean to be together and not apart, and this year
has been too long for people to be apart from each other.
Happy New Year to all, which is what I should have started
this article with, but better late than never! I wish everyone health, happiness, and togetherness whenever that may
be possible. Hopefully 2021 will be 10 steps forward and no
steps back!! P
Elizabeth Goldstone	 	
Merck Animal Health * 949-379-0201
Elizabeth.goldstone@merck.com

23



Pulse - February 2021

Table of Contents for the Digital Edition of Pulse - February 2021

Pulse - February 2021
Chapter Meetings & Calendar
President’s Perspective
SCVMA Profile
SCVMA Profile
Pulsepoints
Practical Pathology
Cover Feature Story
21 to watch in 2021
Medical Leeway
UC Davis Update
Tools for Success
Angel Fund
Dear Tabby
The RVT
Industry Insights
Quick Reference
Digital Photography for Veterinarians
AVMA Diplomates
Resources
Disease Table
From the SCVMA Office
Pulse - February 2021 - Pulse - February 2021
Pulse - February 2021 - Cover2
Pulse - February 2021 - 1
Pulse - February 2021 - 2
Pulse - February 2021 - Chapter Meetings & Calendar
Pulse - February 2021 - President’s Perspective
Pulse - February 2021 - SCVMA Profile
Pulse - February 2021 - SCVMA Profile
Pulse - February 2021 - Pulsepoints
Pulse - February 2021 - 8
Pulse - February 2021 - 9
Pulse - February 2021 - 10
Pulse - February 2021 - Practical Pathology
Pulse - February 2021 - Cover Feature Story
Pulse - February 2021 - 13
Pulse - February 2021 - 21 to watch in 2021
Pulse - February 2021 - 15
Pulse - February 2021 - Medical Leeway
Pulse - February 2021 - UC Davis Update
Pulse - February 2021 - Tools for Success
Pulse - February 2021 - Angel Fund
Pulse - February 2021 - 20
Pulse - February 2021 - Dear Tabby
Pulse - February 2021 - The RVT
Pulse - February 2021 - Industry Insights
Pulse - February 2021 - Quick Reference
Pulse - February 2021 - Digital Photography for Veterinarians
Pulse - February 2021 - 26
Pulse - February 2021 - 27
Pulse - February 2021 - 28
Pulse - February 2021 - AVMA Diplomates
Pulse - February 2021 - Resources
Pulse - February 2021 - Disease Table
Pulse - February 2021 - 32
Pulse - February 2021 - 33
Pulse - February 2021 - 34
Pulse - February 2021 - 35
Pulse - February 2021 - 36
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Pulse - February 2021 - From the SCVMA Office
Pulse - February 2021 - Cover3
Pulse - February 2021 - Cover4
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