Pulse - August 2021 - 14

4 Out-of-the-Box Recruiting Ideas
By Robin Brogdon, MA
Now more than ever, practices need to be proactive about recruitment for non-technical positions. They
need to go out and find prospective team members.
Some ideas:
* If you see someone out and about wearing scrubs, talk to them. Ask if they like animals and if they ever thought about
working in a veterinary practice. Give them your card and ask them to share it with someone who might enjoy this
type of work.
* Received good service at
Starbucks, the local deli or
another retail establishment?
As them if they have ever
considered working with
animals. Again, provide your
business card and encourage a
conversation.
*
Visit a local hotel or two and
observe the front desk team
providing service to guests
checking in and out. Like
what you see? Give your card
to a stellar employee and let
them know you would love
to show them around the
clinic if they are interested in
exploring a career caring for
animals and people.
* Staff referral bonuses work. A
bit of recognition in the form
of a check can be just the
incentive needed to inspire
members of your team to
reach out to former coworkers,
even someone they went
to school with. And team
members recommended by someone in-house tend to perform better, integrate quicker, and the team takes responsibility for
helping them get up to speed as they are a reflection on them. But don't be cheap - pony up a real bonus, because the value
of the additional team member may be priceless!
Once your practice finds a prospective candidate, be willing to offer an attractive compensation package. Competitive salary
goes without saying, but add in other perks that the team deems valuable. Perhaps it's a designated number of paid hours to volunteer
in the community, support/payment for schooling, fees to sit for the VTNE exam, free-lunch Fridays. There are endless
ways to show appreciation.
Most of all, be intentional about retention. Work with each team member to create an individual career path, complete with
goals, regular check-ins, dedicated learning schedule, and resources to achieve them.
It takes more work today but there are some practices out there that do not have a great culture and don't pay enough
attention to their team. You can find them-but you have to go out and pursue them.
Robin Brogdon is CEO of BluePrints Veterinary Marketing Group in Huntington Beach. BluePrints has been in business 15 years and serves primarily
specialty and emergency practices as well as animal health industry companies.
14
AUGUST 2021
PULSE

Pulse - August 2021

Table of Contents for the Digital Edition of Pulse - August 2021

August 2021
Chapter Meetings & Calendar
President’s Perspective
Pulsepoints
SCVMA Profile
Everybody’s Hiring... or Trying To
Practical Pathology
Medical Leeway
UC Davis Update
Tools for Success
Angel Fund
Dear Tabby
The RVT
Industry Insights
Quick Reference
AVMA Diplomates
Digital Photography for Veterinarians
Resources
Disease Table
From the SCVMA Office
Pulse - August 2021 - August 2021
Pulse - August 2021 - Cover2
Pulse - August 2021 - 1
Pulse - August 2021 - 2
Pulse - August 2021 - Chapter Meetings & Calendar
Pulse - August 2021 - President’s Perspective
Pulse - August 2021 - Pulsepoints
Pulse - August 2021 - 6
Pulse - August 2021 - 7
Pulse - August 2021 - 8
Pulse - August 2021 - 9
Pulse - August 2021 - SCVMA Profile
Pulse - August 2021 - 11
Pulse - August 2021 - Everybody’s Hiring... or Trying To
Pulse - August 2021 - 13
Pulse - August 2021 - 14
Pulse - August 2021 - 15
Pulse - August 2021 - Practical Pathology
Pulse - August 2021 - Medical Leeway
Pulse - August 2021 - UC Davis Update
Pulse - August 2021 - Tools for Success
Pulse - August 2021 - Angel Fund
Pulse - August 2021 - Dear Tabby
Pulse - August 2021 - The RVT
Pulse - August 2021 - Industry Insights
Pulse - August 2021 - AVMA Diplomates
Pulse - August 2021 - Digital Photography for Veterinarians
Pulse - August 2021 - 26
Pulse - August 2021 - 27
Pulse - August 2021 - 28
Pulse - August 2021 - Resources
Pulse - August 2021 - Disease Table
Pulse - August 2021 - 31
Pulse - August 2021 - 32
Pulse - August 2021 - 33
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Pulse - August 2021 - From the SCVMA Office
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