Pulse - November 2024 - 10

Generations Apart
/
How to adapt veterinary communication
to bridge the age gap.
By Elizabeth Kowalski, CVT, FFCP
The generational battleground is nothing new. As each generation comes up,
the old guard finds something to criticize and proclaim how " kids these days "
will be our downfall. We bicker across generational lines about fashion choices,
hairstyles, political ideations, and ways of carrying ourselves in the world.
Gen Z carries a hefty weight, becoming adults and entering
the workforce during a time of great uncertainty. Yet, they
see the importance of many things we failed as a culture to
accomplish in the past. Anti-bullying, mental health, and ecoconscious
movements are only the beginning.
Admittedly, we might always have differing opinions on
acceptable jean styles. But we can agree on one thing: Gen
Z and younger millennials hold our future-as a planet, a
nation, and a profession-in their hands. Whatever your
feelings about them, you'll have to get on board with their
wants and needs to thrive in the veterinary world.
Andy Roark, DVM, MS, thought leader, business owner,
host of " The Cone of Shame " podcast, and Gen Xer, can't ignore
the generational divide because it exists in his own home. He
understands the magnitude of change happening around us.
" They are different. The world is different, " Dr. Roark
said. " When I was in college, we didn't have smartphones.
But now, my teenage daughters communicate via text. They
search TikTok, Instagram, and YouTube, not Google. This is
the world they know, and they're comfortable with it. "
Younger generations have quickly become the pet-owning
majority, placing increased demands on veterinary infrastructure.
How can we overcome generational differences and
10
adapt to the changing needs and preferences of this growing
population? Meet them where they are.
Generational pet ownership trends
According to the American Pet Products Association
(APPA), 66% of U.S. households own a pet, and 33% of
those pet owners are millennials-currently 28 to 43 years
old. Although Gen Z trails behind Gen X and baby boomers
at only 14% of current pet owners, that number is expected to
grow as the group ages up from their current 12- to 27-yearold
demographic.1
As pet ownership shifts, we see changes in how our animal
companions are viewed. Most millennials agree that pets are
part of the family, and many feel that pets are all they need to
complete a family. Why bring children into a rapidly warming
and politically unstable world when you can have dogs and
cats instead?
Adam Christman, DVM, MBA, chief veterinary officer
at DVM360, is a social media influencer who interacts frequently
with younger pet-owning generations online. The
pet owners who follow him have crafted their entire lives
around their companions, demonstrating their commitment
to pet parenthood.
NOVEMBER 2024
PULSE

Pulse - November 2024

Table of Contents for the Digital Edition of Pulse - November 2024

Chapter Meetings & Calendar
President’s Perspective
Pulsepoints
SCVMA Profile
FEATURE STORY
Practical Pathology
UC Davis Update
Updates
Tools for Success
Industry Insights
Angel Fund
AVMA Diplomates
Resources
Disease Table
From the SCVMA Office
Pulse - November 2024 - Cover1
Pulse - November 2024 - Cover2
Pulse - November 2024 - Chapter Meetings & Calendar
Pulse - November 2024 - 2
Pulse - November 2024 - President’s Perspective
Pulse - November 2024 - Pulsepoints
Pulse - November 2024 - 5
Pulse - November 2024 - 6
Pulse - November 2024 - 7
Pulse - November 2024 - SCVMA Profile
Pulse - November 2024 - 9
Pulse - November 2024 - FEATURE STORY
Pulse - November 2024 - 11
Pulse - November 2024 - 12
Pulse - November 2024 - 13
Pulse - November 2024 - Practical Pathology
Pulse - November 2024 - UC Davis Update
Pulse - November 2024 - Updates
Pulse - November 2024 - 17
Pulse - November 2024 - Tools for Success
Pulse - November 2024 - Industry Insights
Pulse - November 2024 - Angel Fund
Pulse - November 2024 - AVMA Diplomates
Pulse - November 2024 - Resources
Pulse - November 2024 - 23
Pulse - November 2024 - Disease Table
Pulse - November 2024 - 25
Pulse - November 2024 - 26
Pulse - November 2024 - 27
Pulse - November 2024 - 28
Pulse - November 2024 - 29
Pulse - November 2024 - 30
Pulse - November 2024 - 31
Pulse - November 2024 - 32
Pulse - November 2024 - 33
Pulse - November 2024 - 34
Pulse - November 2024 - 35
Pulse - November 2024 - 36
Pulse - November 2024 - 37
Pulse - November 2024 - 38
Pulse - November 2024 - 39
Pulse - November 2024 - From the SCVMA Office
Pulse - November 2024 - Cover3
Pulse - November 2024 - Cover4
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