The Villages - September 2020 - 62

Behind the Wheel

1990
EUNOS
STORY
BY MARK
ANDERSON

PHOTOS BY
ROB WILKERSON

FRANK O'DONNELL'S
EXTREMELY RARE CAR IS
LOADED WITH LUXURY AND TECH

At first glance, Frank O'Donnell's 1990 Eunos Cosmo
Type-S might not seem like one of the rarest cars in the United
States.
However, by his estimation, there are fewer than 20
currently in the U.S. because the luxury coupe had a
production run of six years and only sold in Japan. Built during
the Japanese Bubble Era in the early 1990s, the car was packed
to the brim with technology, including things such as GPS and
a touchscreen center console - way before those features
became standard in cars.
"It's where analog meets digital," O'Donnell quipped.

62

SEPTEMBER 2020

In the late 1980s into the early '90s, Japan experienced an
economic upturn, or bubble, with highly inflated real estate
and stock market prices. Known as the "Japanese Bubble
Era," the years were associated with high-tech, high-price
products built by Japanese industries that likely would not
have happened otherwise.
The Eunos Cosmo is one such product. An offshoot
of Mazda, Eunos was meant to be the auto
company's luxury line, but as the bubble
collapsed in the mid-1990s, the Eunos brand
never really took off, and Mazda canceled it
in 1996.



The Villages - September 2020

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