Training Industry Quarterly - Summer 2009 - (Page 3)

FROM WHERE I SIT | DOUG HARWARD ON THE ECONOMIC HORIZON Volume 2 Issue 3 Summer 2009 www.trainingindustry.com/TIQ Publisher Training Industry, Inc. 401 Harrison Oaks Blvd., Suite 300 Cary, NC 27513 (919) 653-4990 CHIEF EXECUTIVE OFFICER Doug Harward dharward@trainingindustry.com EDITOR IN CHIEF Ken Taylor ktaylor@trainingindustry.com EDITORIAL DIRECTOR Tim Sosbe tsosbe@trainingindustry.com ADVERTISING DIRECTOR Neal Gagnon ngagnon@trainingindustry.com COPY EDITOR Emily Tipping editor@trainingindustry.com CONTRIBUTING AUTHORS editor@trainingindustry.com Steve Arneson, Ph.D. Rick Crowley Doug Harward Tracy Hollister Kaliym A. Islam Charles Jennings Tom Kelly David Lamb Dr. Michael O’Connor Chuck O’Keefe Tim Sosbe COVER ART: © Jorgevilla | Dreamstime.com EDITORIAL BOARD editor@trainingindustry.com Jeneen Baret, Manager of Information Technology IT Learning Group, Cisco Systems Jim Brolley, Senior Director, Global Learning, Harley-Davidson Robert Campbell, VP of Learning, Cerner Corp. Ed Cohen, Chief Learning Officer, Satyam Rick Crowley, Learning Technology Consultant Kaliym Islam, Vice President, Depository Trust & Clearing Corp. Karen Kocher, Chief Learning Officer, Cigna David Lamb, Vice President, Learning & Media Services, Rollins Cathy Lawson, Dean of Instructional Administration, Bryant and Stratton College Paul Leone, Manager, Leadership Development, American Express Alan Malinchak, Chief Learning Officer/VP, ManTech International Krys Moskal, Vice President, People Development, Pearson Scott Neeley, National Training Manager, Newell Rubbermaid Frank Shaffer, Chief Learning Officer, Cross Country Healthcare Irish Kennedy Smothers, Chief Learning Officer, Mississippi Dept. of Employment Security Kee Meng Yeo, Director, Global Learning and Development, Amway 3 T he current economy continues to take its toll on training professionals and suppliers. Spend for training within Fortune 1000 companies is down by as much as 20%, and resources within training organizations are down in proportion. Taking the biggest hit are contract instructors, designers and training suppliers who predominately provide course delivery. But, good news is on the horizon. Many corporations are now looking to outsource design and development to prepare for the impending economic rally. You may not hear about many of these deals because demand-side companies want to protect privacy, but RFP activity has been high and new deals are being closed. Many perceive outsourcing to be a bad thing, but the truth is that job growth for training professionals has been greater on the supply side for many years. This will definitely continue for the foreseeable future. Strata 1 suppliers are currently in strong demand of instructional design to assist them with e-learning, serious games and simulations. You may also hear about Strata 1 companies acquiring Strata 3 content development companies to quickly access talent. Clearly our industry is changing. Corporations investing in training recognize that e-learning is a financially responsible way to educate and market to their customers. It’s not surprising that most investment dollars target customers and channel partners as opposed to employees (revenue versus expense). The big question is whether the stimulus package will translate into training activity for new employees of recovering companies and start-ups. From where I sit, the evidence is still out. But don’t doubt that as the economy returns, the need to train employees will grow Doug Harward is CEO of Training Industry, Inc., and a former learning leader in the high-tech industry. E-mail Doug at dharward@trainingindustry.com. Training Industry Quarterly, Summer 2009 / www.trainingindustry.com/TIQ http://www.trainingindustry.com/TIQ http://www.trainingindustry.com/TIQ http://www.Dreamstime.com http://www.trainingindustry.com/TIQ

Table of Contents for the Digital Edition of Training Industry Quarterly - Summer 2009

Training Industry Quarterly - Summer 2009
From Where I Sit
Contents
At the Editor’s Desk
Winning Organizations Through People
Learning Technologies
Performance & Productivity
What Lies Ahead: The Next Evolution of Learning Leaders
Publish or Perish: The Crucial Component of Communication
The Strategic Value of Customer Training
Newell Rubbermaid: A Fresh Approach to Learning
Four Keys to Developing Great Content
Closing Arguments

Training Industry Quarterly - Summer 2009