Training Industry Quarterly - Summer 2009 - (Page 34)

FOCAL POINT FOUR KEYS TO DEVELOPING GREAT CONTENT BY TRACY HOLLISTER T here is no doubt that developing content is a core capability of any great training organization. In separate research studies, hundreds of learning professionals confirmed that content development is among the three capabilities most often cited as both critical and in need of improvement. Fortunately, corporate learning leaders also provided extensive comments on practices they valued most in developing great content. Figure 1 lists these most frequently mentioned practices in order of how critical study participants felt they were. You can compare these practices to those in your own training organization to identify areas for improvement. 34 This article focuses on specifically how and why learning leaders recommended the first four content development practices be implemented. While the first two practices address the types of content that are most motivating to learners, the latter two are about the quality and reliability of the material itself. Training Organization Capabilities Critical Areas ■ Strategic Alignment ■ Content Development ■ Delivery Improvement Areas ■ Delivery ■ Strategic Alignment ■ Content Development Training Industry Quarterly, Summer 2009 / A Training Industry, Inc. ezine /

Table of Contents for the Digital Edition of Training Industry Quarterly - Summer 2009

Training Industry Quarterly - Summer 2009
From Where I Sit
At the Editor’s Desk
Winning Organizations Through People
Learning Technologies
Performance & Productivity
What Lies Ahead: The Next Evolution of Learning Leaders
Publish or Perish: The Crucial Component of Communication
The Strategic Value of Customer Training
Newell Rubbermaid: A Fresh Approach to Learning
Four Keys to Developing Great Content
Closing Arguments

Training Industry Quarterly - Summer 2009