Training Industry Quarterly - Fall 2010 - (Page 21)

[TACTICS] THE NEW ERA OF MOBILE LEARNING EXPERIENCE INDICATES THAT LARGE CORPORATIONS HAVE BEEN SLOW TO ADOPT MOBILE LEARNING. B Y D O N D U Q U E T T E n December 2009, Morgan Stanley released a 424-page mobile Internet report. The report identified eight key themes, one of which is that mobile is “ramping faster than desktop Internet and will be bigger than most think.” The report goes on to predict that smartphones will outship the global personal computer (PC) market— including notebooks, netbooks and desktops—by 2012. Based on these statistics, smartphones are quickly becoming a large part of our daily lives, keeping us continually connected to online media. As such, they offer companies unprecedented opportunities to reach learners on their schedules, when they need to learn. The challenge now is how to have learning content presented I on smartphones. Ambient Insight’s U.S. Market for Mobile Learning Product and Services 2008-2013 Forecast and Analysis reported the demand for mobile learning services is growing at a five-year compound annual growth rate of 21.7 percent. But experience indicates that large corporations have been slow to adopt mobile learning. The main factor behind this hesitancy may be the number of challenges companies face when starting a mobile learning initiative, especially the diversity of hardware, software and security issues compared to a PC. If you are trying to develop a course that will be displayed on a smartphone, you need to consider the following challenges: • Screen resolution • Bandwidth • Learning management systems • Instructional system design Screen Resolution In order to design a course for mobile learning, you are going to be faced with the problem of what screen resolution to design for. Mobile phone screen resolutions include 176 x 220, 320 x 240, 480 x 320 and 480 x 360. The BlackBerry Bold and Curve have screen resolutions of 480 x 360, so if your company issues BlackBerry smartphones, then the default should be 480 x 360. But then you also have to consider that the iPhone and the new BlackBerry Torch support a landscape mode where the width and height are reversed as the phone is rotated. When designing training for a mobile device, you can assume that 21 TrainingIndustry Quarterly, Fall 2010 / A Training Industry, Inc. ezine / www.trainingindustry.com/TIQ http://www.trainingindustry.com/TIQ

Table of Contents for the Digital Edition of Training Industry Quarterly - Fall 2010

Training Industry Quarterly - Fall 2010
Microtek
From Where I Sit
Contents
Training Industry Top 20
At the Editor’s Desk
The Training Associates
Winning Organizations Through People
Altus
Learning Technologies
Knowledge Pool
Performance & Productivity
Kaplan It Learning
Learning Design for Every Mind
Rapid Intake
The New Era of Mobile Learning
Raytheon
The Essential Tension: Developing Leaders around the Globe
Adobe
Manager Engagement: Reducing Scrap Learning
Partnering For Performance Conference
CASEBOOK: American Bankers Association
FOCAL POINT: The Right Stuff: Engaging Learners
Closing Arguments
Delta College Corporate Services

Training Industry Quarterly - Fall 2010

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