Training Industry Quarterly - Fall 2010 - (Page 35)

CASEBOOK American Bankers Association: Building Interest in Training “We’re on pace to complete more than a million course completions this year. The joke is we’re like McDonalds with millions served. Those are heady numbers.” Tom Ladenburg American Bankers Association B Y T I M S O S B E T he past couple of years have been pretty hard on ars banking, with the industry rocked by recession and by scandals, arguably giving the profession its roughest patch since the unhappy days of the Great Depression. In a time like this, when every late-night TV talk show host has an arsenal of banking-related jokes at the ready, the industry could certainly use a little help from its friends. That’s exactly what the American Bankers Association is, and that’s exactly what it’s been doing. Even as the global economy went into and is coming out of a recession, the ABA marshaled its forces to continue its mission to bring about positive change in the industry. Nothing, of course, brings about positive change as successfully and rapidly as training. Founded in 1875, the American Bankers Associa- tion represents banks of all sizes, providing a voice for all members of the $13 trillion U.S. banking industry, which employs approximately 2 million people. As part of that organizational mission, the ABA routinely offers training services to member (and non-member) organizations, largely run on a business basis with the individual banks paying for the training services. But faced in 2007 with a declining economy and growing needs, the ABA made a strategic decision to offer its most crucial training programs, a series of 38 courses on front-line regulatory compliance, for free to ABA members. That’s where Tom Ladenburg, senior vice president of training and development, comes into the story. Ladenburg’s background in financial services and learning came together uniquely when he heard 35 TrainingIndustry Quarterly, Fall 2010 / A Training Industry, Inc. ezine /

Table of Contents for the Digital Edition of Training Industry Quarterly - Fall 2010

Training Industry Quarterly - Fall 2010
From Where I Sit
Training Industry Top 20
At the Editor’s Desk
The Training Associates
Winning Organizations Through People
Learning Technologies
Knowledge Pool
Performance & Productivity
Kaplan It Learning
Learning Design for Every Mind
Rapid Intake
The New Era of Mobile Learning
The Essential Tension: Developing Leaders around the Globe
Manager Engagement: Reducing Scrap Learning
Partnering For Performance Conference
CASEBOOK: American Bankers Association
FOCAL POINT: The Right Stuff: Engaging Learners
Closing Arguments
Delta College Corporate Services

Training Industry Quarterly - Fall 2010