Training Industry Quarterly - Winter 2012 - (Page 33)

Connect, Learn, Share, Innovate: B Y R O B E R T C A M P B E L L & J O E B U S H Cli k Click h link Click the link k above to hear a podcast recording of this TIQ article How to Begin Your Social Media Journey out what works. This has resulted in a much ow can we anticipate the unanticiBUSINESS SOCIAL clearer understanding of where “social busipated? How do we learn more from customers and connect better with MEDIA IS THE LARGEST ness” is headed and the tremendous value that will be generated as a result. Based on employees? How can we become more agile SHIFT IN INDUSTRY our experience, we have a few recommendaso that our businesses thrive in spite of these tumultuous times? At Cerner Corporation, SINCE THE BEGINNING tions you may want to consider as you take a similar journey. we ask these questions as much as anyone as OF WIDESPREAD we focus on using technology to help transWhy Get Social? form healthcare. Healthcare is complex, it is COMPUTERIZATION For many organizations, the answer global and it touches everyone. may be because everyone else is doing it. Our experience is As we considered these and similar challenges, we had an that this is not a fad, nor should it be engaged in half-heartedly. epiphany. Industries, businesses and specifically healthcare are, at To make business social media sustainable, it is important to their core, social. Relationships form the network through which begin with a business purpose. At Cerner, that purpose is the business transactions, personal services and new learning flows. need to close the time gap between new discoveries in one part This realization moved us quickly into the social media space – not of our organization, client base or industry; and broad scale as a reaction to the latest trend, but as a thoughtful response to a adoption of those discoveries. The pace of learning and change clear business need. Business social media, or the act of socializing needs to accelerate dramatically. For example, moving clients your business, is the largest shift in industry to occur since the beto current Cerner software platforms more quickly, shifting ginning of widespread computerization in the 70s. We are naively focus due to new government regulation or taking key learnunaware of how complete and radical the coming changes will be. ings from a client project in one country and applying them Many view this simply as a new method for marketing or pushing literally the next day to similar projects in other countries. All information, but it is much more than that. It is changing the way require rapid communication and engagement across an enwe engage organization-to-organization and person-to-person. It tire business ecosystem. is flattening organizations, shortening supply chains and acceleratOnce you have clearly defined the business purpose for engaging the cycle time for learning. ing in business social media, where do you start? Consider the folAt Cerner, we started our business social media journey in 2008. lowing six areas. We have made our fair share of mistakes. We have also figured Training Industry Quarterly, Winter 2012 / A Training Industry, Inc. ezine / 33 H

Table of Contents for the Digital Edition of Training Industry Quarterly - Winter 2012

Training Industry Quarterly - Winter 2012
From Where I Sit: The Age of Personal Learning
Table of Contents
Ad Index
The Discipline of Instructive Coversation
Real' Learning: The Role of Context
Context, Connectivity and Community
Don't Be Afraid of Feelings in the Workplace
Peer-to-Peer: The Future of Learning
User-Generated Content
It's All About the Social. Or is it?
Informal Learning: The Dawn of a Profitable New Era
Harvesting Creativity through Social Media
Connect, Learn, Share, Innovate: How to Begin Your Social Media Journey
Casebook: Marriott: Accommodating IT Training
How Long Does it Take to Get Fully Productive?
Tweet Suite
Company News
Closing Arguments: The Social Network

Training Industry Quarterly - Winter 2012