Training Industry Quarterly - Fall 2013 - (Page 31)

MERGING S O C I A L L E A R N I N G AND T E C H N O L O G Y TO ACHIEVE BUSINESS OUTCOMES BY SANJAY PARKER & S. VILLARREAL We see the prevalence of social media everywhere with varying levels of quality, importance and appropriateness. Our global culture has become an open and collaborative environment featuring media sharing, memes and ad-hoc teams aligning for a variety of causes. It is rare, for example, for a website to feature an article without allowing users to post their comments and interact with others about the article’s content. And, it is interesting to explore how this digital world is tied to social learning. At its core, social learning remains fundamentally unchanged. Humans have always modeled what others do to learn, to understand, to accomplish tasks and to change their behavior. And, technology has made this easier in the past few years with tools that are engaging, intuitive, simple to master and digitally omnipresent. Bandura, a pioneer in social learning theory, noted that people learn new information and behaviors by observing others and receiving feedback and rewards to encourage behavior. He demonstrated that people learn and emulate behaviors observed in other people via: The ability to align social learning techniques with social media capabilities is a powerful way to achieve specific business outcomes. • A live model demonstrating or role playing a behavior. • A verbal instructional model explaining or describing a behavior. • A symbolic model, involving characters displaying behaviors in print, video or online. SOCIAL LEARNING THEORY In the late 20th century, Albert Training Industry Quarterly, Fall 2013 / A Training Industry, Inc. magazine / 31

Table of Contents for the Digital Edition of Training Industry Quarterly - Fall 2013

From Where I Sit: The Sustainability of MOOCs
Table of Contents
Ad Index
Guest Editor: Top Five Learning Technologies to Watch
We Need to Support Learning, Not Manage It
Supercharge Your Next Leadership Initiative
Boomers & the Technology Gap
Technologies to Manage Information Overload
It's Time to Invest in the 'Performance Zone'
Inroducing Simulation into Learning Technologies: Examining the Key Considerations
The Evolution of the LMS
Bringing Your Mojo to the Virtual Classroom
Merging Social Learning and Technology to Achieve Business Outcomes
Optimizing Workforce Learning and Performance
Badges: Bridging the Higher Education and Workforce Gap
Integrating Video into Training
Tools for Supporting Sales Coaching
Tweet Suite
Company News

Training Industry Quarterly - Fall 2013