Training Industry Quarterly - Fall 2013 - (Page 42)

I N T E G R AT I N G into T VIDEO RAINING B Y A growing number of training managers are becoming increasingly interested in incorporating video into their learning programs because of its benefits for bringing dispersed employees together, while driving effective communication within the organization. These leaders realize that providing their employees with effective training tools that include video can have a profound impact on their business. But, even though there is little doubt that people respond better to video, creating one for training can still be challenging. That’s why learning leaders are constantly looking to develop content that is not only engaging, but that also helps the trainee retain the information better. 42 N A B E E L J A I T A P K E R USING VIDEO These days, it is becoming increasingly difficult to provide the appropriate training due to limited training budgets and time. In a perfect world, all training managers would personally nurture each employee’s development and provide them with the tools necessary to succeed. But, that’s where video integration can help. Companies such as Apple and SAS maintain employee effectiveness by using video training in their employee development strategies. People just respond better to video. Educational research shows that 83 percent of human learning occurs visually, and combining pictures with an audio soundtrack can be quite compelling and effective. In fact, an effective training video not only engages its audience just as well as a television show or movie would, but, also arms employees with the training and knowledge needed to properly carry out day-to-day tasks. Additionally, an engaging video can do what a traditional training manual can’t – demonstrate complex concepts or processes. “A one-minute video equals almost 1.8 million words in terms of retention,” said Alex Salop, Director of Enterprise Product Marketing for BrainShark. “Effective training videos incorporate Training Industry Quarterly, Fall 2013 / A Training Industry, Inc. magazine /

Table of Contents for the Digital Edition of Training Industry Quarterly - Fall 2013

From Where I Sit: The Sustainability of MOOCs
Table of Contents
Ad Index
Guest Editor: Top Five Learning Technologies to Watch
We Need to Support Learning, Not Manage It
Supercharge Your Next Leadership Initiative
Boomers & the Technology Gap
Technologies to Manage Information Overload
It's Time to Invest in the 'Performance Zone'
Inroducing Simulation into Learning Technologies: Examining the Key Considerations
The Evolution of the LMS
Bringing Your Mojo to the Virtual Classroom
Merging Social Learning and Technology to Achieve Business Outcomes
Optimizing Workforce Learning and Performance
Badges: Bridging the Higher Education and Workforce Gap
Integrating Video into Training
Tools for Supporting Sales Coaching
Tweet Suite
Company News

Training Industry Quarterly - Fall 2013