Training Industry Quarterly - Spring 2013 - (Page 23)

Motivation: The Key to Learning Transfer T here are many reasons training fails to transfer learning. Often, one of the key reasons is the lack of motivation, not on the part of the learner, but because the design of the training itself is demotivating. When training fails to motivate, offering no knowledge transfer or skills gain, a learning opportunity is lost, and, even worse, it can influence learners against future training programs. This begs the questions: what tactics can instructional designers use to make people really want to learn? What are some ways to make motivation a key point when building training? Connie Malamed, the “e-Learning Coach,” blogs often about motivation as a part of creating good design; she maintains there are several factors that cause a learning transfer, including the perceived B Y k a r e n s i e c z k a when traInIng faIls to motIvate, offerIng no knowledge transfer or skIlls gaIn, a learnIng opporTunITy Is losT value of the training to the learner and what opportunities are available to apply the skill or knowledge. workplace climate Today’s workplace demands instruc- tional designers to consider how training will cut through the noise, provide relevant, timely information, catch and focus the learner’s attention, all while producing a behavioral change, skill gain, or other outcomes desired by both the organization and the learner. It’s a tall order. Michael W. Allen, in his book, Michael Allen’s Guide to E-Learning, stresses that to successfully create a desired change, a learner’s motivational level has to be at the point where he or she is interested or, even more desirable, sees the value of the training and wants to commit to improvement of a particular skill. It seems motivation is everything when it comes to learning. “If motivation is high, learning will occur even if instructional materials are poor,” Allen writes. Building on Allen’s reasoning, if a Training Industry Quarterly, Spring 2013 / A Training Industry, Inc. magazine / 23

Table of Contents for the Digital Edition of Training Industry Quarterly - Spring 2013

Training Industry Quarterly - Spring 2013
From Where I Sit: Back to the Basics
Table of Contents
Ad Index
Guest Editor: A Brave New World
Extracting Learning From Work
Poor Behavior: Your Brain is Partly to Blame
How to Design Engaging Training Programs
The Missing Link in Learning
Don't Let Training Be Half-Baked
What the Latest Brain Research Tells Us about Designing Learning that Sticks
Motivation: The Key to Learning Transfer
Improving Learning Outcomes with a Bite-Sized Strategy
Adult Development: Predicting Learning Success
From One Brain to Another: What We've Learned about Learning
Formalizing Informal Learning
Tracking Trends
Tweet Suite
Company News

Training Industry Quarterly - Spring 2013