Training Industry Magazine - Fall 2015 - (Page 48)

G LO B A L OUTLOOK BY JEREL BONNER TECHNOLOGY AND TRENDS CHINA DRIVING THE CHINA TRAINING MARKET CHINA As the global markets tremble from the unraveling of the China stock market, one must ponder how this will impact China's efforts to continue to develop its workforce. The landscape of the China professional training market is a solid "Red Ocean" and is as difficult to understand as the Chinese language itself. The training market is big, complex and as dynamic as the local cuisine. It has everything a developed economy has, with of course a good dose of Chinese characteristics. MARKET SIZE The size of the training market in China is big, and muddy, depending on if it includes the English language training market. There are few Chinese suppliers that are able to scale to over a billion USD, but there are certainly a number of suppliers large enough to handle a Chinese-based deal. These are also national institutions that have learning centers across the entire nation. But the further west one goes, the harder it is to find the quality and breadth needed to execute on major projects. Most of the talent is concentrated in the Tier 1 markets of Shanghai, Beijing and Guangzhou, all of which have substantial variety and choice available to a learning leader. Some training vendors are seeing a slow down in their business, while others are experiencing growth. This depends on the size of the operation, and the vertical market they are 48 servicing. If the Chinese economy continues to be bumpy, cuts in spending budgets will definitely happen sooner than later, as experienced in the fourth quarter of 2008. TRAINING OFFERINGS There are a plethora of training options available to the corporate workforce. All the top international MBA programs have established learning centers in one of the three top Tier 1 cities. Smaller institutions have already begun the migration to the Tier 2 cities in the nearby providences. These programs compete with some of China's best MBA schools such as Fudan, Qinghua, and Jiaotong University. Many of the Chinese institutions have joint venture partnerships to cross-pollinate their course programs for the highly eager to learn postgraduate in the workforce. Vocational schools are also abound, and gaining more support from the central government to graduate more students. These students may not make it to college, but they are the backbone of office operations and manufacturing facilities. All this training is administered in Chinese. There are many privately owned operations available in the market when considering training on the following topics: computer training, project management, international financial certification, software development,

Table of Contents for the Digital Edition of Training Industry Magazine - Fall 2015

Delivery: Is This Where Technology Changes the Game?
Table of Contents
Guest Editor: The Pendulums Swing
Access Trumps Knowledge: Changes for Training Delivery
Hardwired to Learn
Using a Blended Approach When Crafting a Training Delivery Strategy
Planning, Developing and Implementing Serious Games
Let's Get Serious about Live, Instructor-led Training
Just What Employees Ordered: Personalized Adaptive Learning
Training with Pictures, Not Bullet Points
Anti-Social Learning?
Using Microlearning and Information Design to Elevate Soft Skills Training
How Improvisation Can Drive Employee Engagement
Accelerating Expertise with Simulations
Technology and Trends Driving the China Training Market
Helping Buyers of Training Services Become More Savvy
Are Bad Communication Habits Holding You Back?
Measuring the ROI of Social Media within Your Organization
Closing Deals
Company News
What's Online
Training Talk

Training Industry Magazine - Fall 2015