Training Industry Magazine - Fall 2015 - (Page 56)
D E A L S
ACQUISITION OF LYNDA.COM
FURTHERS LINKEDIN'S MISSION OF CREATING
- TARYN OESCH
This spring, LinkedIn announced its $1.5
billion acquisition of Lynda.com, an online
learning company co-founded in 1995 by
Lynda Weinman and Bruce Heavin. The deal,
which is the largest acquisition in LinkedIn's
history, is expected to close this year.
Lynda.com's video library of more than
6,300 courses and 267,000 video tutorials
provides training in business, software,
technology and creative skills to its
subscribers. The company is known for its
high production quality. According to one
Lynda.com instructor, presenters must
pass a screen test before they are brought
on board, and a team of producers and
editors works on each video.
A NATURAL FIT
While some may have been surprised by
this acquisition - and its size - both Lynda
Weinman and LinkedIn CEO Jeff Weiner
have commented on the compatible
visions of the two companies. In a
LinkedIn post, Weiner described LinkedIn's
"fundamental value proposition" as
"connecting people to opportunity."
Weinman also noted in a LinkedIn post,
"Jeff Weiner...and I both believe that
the skills gap is one of the leading social
issues of our time."
Both companies help fill this skills gap
in different, but complementary, ways.
LinkedIn connects jobseekers with
opportunities, and Lynda.com helps
them obtain the skills they need for those
opportunities. With the acquisition of Lynda.
com, LinkedIn will also be able to help
people not only find new jobs but become
better at the jobs they already have.
Jeff Weiner's ultimate goal for LinkedIn is
to create what he calls an economic graph.
The economic graph will digitally portray
economic connections and identify trends
in real time. In other words, it will show
jobs, the skills they require, the companies
offering them, the people qualified for
them and the combined knowledge of
those companies and people.
LinkedIn's current capabilities include
posting jobs and information about
companies and individuals. This year,
the company also expanded its ability to
share knowledge by enabling any user -
not just "influencers" - to create and post
content through LinkedIn Pulse.
By acquiring Lynda.com, LinkedIn has
moved closer to creating a full economic
graph by expanding its content offerings.
With Lynda.com, the site will connect its
users to more content and a different type
of content: video.
industry. As Ryan Roslansky, LinkedIn's
vice president of product management,
wrote, "Imagine being a job seeker and
being able to instantly know what skills
are needed for the available jobs in a
desired city...and then being prompted
to take the relevant and accredited course
to help you acquire this skill."
AND LYNDA.COM HELP
FILL THE SKILLS GAP
IN DIFFERENT, BUT
Now, LinkedIn's 350 million members will
be able to access these courses - and they
will be able to do so on the same platform
where they find new jobs. Meanwhile,
we can speculate that employers may be
able to see on their profiles what Lynda.
com courses applicants have completed,
helping them see what skills the
LinkedIn is known as a professional
network and source of talent acquisition.
As LinkedIn's largest acquisition, the
acquisition of Lynda.com demonstrates
the importance LinkedIn places on
learning, especially as a component of
products brings learning to the forefront
of talent acquisition, especially online. As
interest in e-learning grows, the importance
of integrating online learning content with
other online professional resources will
also become clearer. With its acquisition
of Lynda.com, LinkedIn is taking a big step
in this direction, filling the skills gap with
members who now have increased access
to training that will help them accomplish
their professional goals.
Integrating e-learning with job seeking
has important implications for the
Taryn Oesch is an editor at Training Industry,
Inc. Email Taryn
BRINGING LEARNING TO
Table of Contents for the Digital Edition of Training Industry Magazine - Fall 2015
Delivery: Is This Where Technology Changes the Game?
Table of Contents
Guest Editor: The Pendulums Swing
Access Trumps Knowledge: Changes for Training Delivery
Hardwired to Learn
Using a Blended Approach When Crafting a Training Delivery Strategy
Planning, Developing and Implementing Serious Games
Let's Get Serious about Live, Instructor-led Training
Just What Employees Ordered: Personalized Adaptive Learning
Training with Pictures, Not Bullet Points
Using Microlearning and Information Design to Elevate Soft Skills Training
How Improvisation Can Drive Employee Engagement
Accelerating Expertise with Simulations
Technology and Trends Driving the China Training Market
Helping Buyers of Training Services Become More Savvy
Are Bad Communication Habits Holding You Back?
Measuring the ROI of Social Media within Your Organization
Training Industry Magazine - Fall 2015