Training Industry Magazine - Winter 2015 - (Page 25)

social motivation: T HE KEY TO ADULT LE A R N I N G R OI By Will Sargent IT IS ESTIMATED THAT THE GLOBAL MARKET FOR TRAINING EXPENDITURES IN 2013 WAS AROUND $306.9 BILLION, ACCORDING TO TRAINING INDUSTRY, INC. TO PUT THAT INTO PERSPECTIVE, IF WE MAKE A MINIMAL 20 PERCENT RETURN ON INVESTMENT, TRAINING NEEDS TO GENERATE A WHOPPING $368.28 BILLION GLOBALLY. It is our premise that to achieve this gargantuan number - organizations are failing to use one of the most powerful tools in their armory - social motivation, which is defined as an incentive or drive resulting from a sociocultural influence that initiates behavior toward a particular goal. Let's look beyond this one-dimensional definition and examine the principles of social motivation, how organizations are using it, and tips to get it right; all of which can help unlock a return on training investment dollars. WHAT IS SOCIAL MOTIVATION? According to studies by neuroscientist Matthew D. Lieberman, director of UCLA's Social Cognitive Neuroscience Lab, there are two fundamental social motivators that we as humans have: (1) people want to be liked and have a need to belong, and (2) people want to be accurate, consistent and authentic. The inherent need to be social, in Lieberman's opinion, is so strong that it should be seen as the foundation block in Maslow's hierarchy of needs rather than physical needs. He draws the parallel T R A I N I N G I N DUSTR Y MA GAZ INE - WINTER20 1 5 I WWW.TRAI NI NGINDU S T RY . C OM/ MAGAZ I NE 25's_hierarchy_of_needs

Table of Contents for the Digital Edition of Training Industry Magazine - Winter 2015

Tracking Trends
Table of Contents
Guest Editor: Training Trends across the Spectrum
From Training to Continuous Learning in the Workplace
Integrating Accommodations for Learning Disabilities into Training
Emerging Learning Technology Trends
The Business Potential of Cloud-based Learning
A New Role for Instructional Design
Social Motivation: The Key to Adult Learning ROI
Key Trends for 2015: Transforming the Training Function
Bite-sized Learning Turns Less into More
How C-level Executives View Corporate Training
Learning Content Modernization: Why, What and How
Casebook: Boy Scouts of America: Reimagining the Learning Experience
Communities of Practice: The Future of Workplace Learning
VUCU Leadership in Today's Muligenerational Workplace
It's All About Climate Change
Closing Deals
Company News
What's Online
Training Talk

Training Industry Magazine - Winter 2015