Training Industry Magazine - Fall 2016 - 41


Photo by MA Product Design Students at BIAD

T

he problem of training transfer and
its most recent synonym, "scrap
learning," have been the nemesis
of learning professionals for decades,
yet very little has changed beyond
identifying them as a problem. Luckily,
there is a solution. I've coined it Learning
Effectiveness by Design. It's a systematic
method for improving the effectiveness
of key learning solutions by bringing
together instructional design skills,
informal learning techniques, change
management tactics, and evaluation and
assessment strategies. This approach
requires reframing the traditional role
of the learning professional in order
to harness the benefits of each of
those elements.
The Learning Effectiveness by Design
approach begins with one key question:
Does the learning design achieve
the desired performance outcomes?
If you can't answer this question for
a key learning solution, you will be
able to after working through this
thought process.
WHEN TO USE LEARNING
EFFECTIVENESS BY DESIGN

This approach is not applicable to
learning solutions geared at achieving
general awareness about a topic.
Rather, it is designed for a key learning
solution that is intended to achieve a
behavior modification and meets one of
these criteria:
High investment: Does it have a high

dollar and/or time investment per learner?
High impact: Does it impact most of the

organization, a specific target audience or
a business unit?
High priority: Is it a key enabler of a

broader organizational priority and/or
change effort?

T R A I N I N G I N DUSTR Y MA GAZ INE - FALL20 1 6 I WWW.TRAININGI NDU S T RY . C OM/ MAGAZ I NE

If any one of the following three key
criteria is met, then it's worth investing
the time to use this approach, especially
if you are in the process of developing or
redesigning the solution.
THE LEARNING EFFECTIVENESS
BY DESIGN MINDSET

A linear ADDIE mindset does not work for
key programs that aim to change a behavior.
This may be a tough pill for learning
professionals to swallow, but the fact
that the transfer problem has existed for
decades makes this claim highly plausible.
Despite its utility, the ADDIE mindset
results in a myopic approach to designing
a learning solution. Learning professionals
become bogged down in tasks like
assessing training needs by interviewing
learners who don't know what they don't
know, crafting perfect learning objectives
that conform to Bloom's Taxonomy,
battling with subject matter experts over
content and writing elaborate facilitator
guides that aren't used. All of these
tasks are important; however, focusing
on ADDIE consumes most of learning
professionals' time. As a result, they don't
spend enough time assessing the gaps in
their learning culture. Addressing these
gaps is crucial to achieving the intended
behavior modification.
A Learning Effectiveness by Design
mindset moves a training professional's
thinking away from learning objectives
and shifts it to performance outcomes.
Learning effectiveness means that a key
learning solution has proven to (a) modify
the learner's behavior (b) to such an extent
that his or her performance has improved,
(c) resulting in a measurable and positive
business impact.
When a learning professional adopts a
Learning Effectiveness by Design mindset,
he or she will develop a habit of asking
this question: "Which learning design(s)
or intervention(s) at an individual, team,

| 41


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Table of Contents for the Digital Edition of Training Industry Magazine - Fall 2016

Perspectives
Table of Contents
The Outcome of Engagement
Learning Outcomes: We Are Products of our Environment
Step Back and Disengage to Learn
Have Your Millennials Checked Out?
Performance versus Training: It Isn't Always a Training Issue
Mindfulness: A Critical Success Factor
Creating the Ideal Learning Environment
Passion in the Classroom: Can You Be a Sand Salesman?
The Leader as the Facilitator: How to Effectively Lead Knowledge Workers
Interaction Psychology: Why Characters, Clicks, Points and Badges Don't Translate
Learning Effectiveness by Design
Four Ways to Increase Learner Engagement
Open Badges: Reimagining the credential space
Bridging the Disconnect with Learners From Other Cultures
From Where I Sit
L&D’s Role in Moving the Needle on Employee Engagement
Deploying an After-Training Program
9 Ways to Get Business Leaders to Buy-in to Your Learning Efforts
Engaging Content Delivery for Coding Training
Company News
What's Online
Training Talk
Training Industry Magazine - Fall 2016 - Intro
Training Industry Magazine - Fall 2016 - Cover1
Training Industry Magazine - Fall 2016 - Cover2
Training Industry Magazine - Fall 2016 - Perspectives
Training Industry Magazine - Fall 2016 - Table of Contents
Training Industry Magazine - Fall 2016 - 5
Training Industry Magazine - Fall 2016 - 6
Training Industry Magazine - Fall 2016 - 7
Training Industry Magazine - Fall 2016 - 8
Training Industry Magazine - Fall 2016 - The Outcome of Engagement
Training Industry Magazine - Fall 2016 - 10
Training Industry Magazine - Fall 2016 - Learning Outcomes: We Are Products of our Environment
Training Industry Magazine - Fall 2016 - 12
Training Industry Magazine - Fall 2016 - Step Back and Disengage to Learn
Training Industry Magazine - Fall 2016 - 14
Training Industry Magazine - Fall 2016 - Have Your Millennials Checked Out?
Training Industry Magazine - Fall 2016 - Performance versus Training: It Isn't Always a Training Issue
Training Industry Magazine - Fall 2016 - 17
Training Industry Magazine - Fall 2016 - 18
Training Industry Magazine - Fall 2016 - 19
Training Industry Magazine - Fall 2016 - Mindfulness: A Critical Success Factor
Training Industry Magazine - Fall 2016 - 21
Training Industry Magazine - Fall 2016 - 22
Training Industry Magazine - Fall 2016 - 23
Training Industry Magazine - Fall 2016 - Creating the Ideal Learning Environment
Training Industry Magazine - Fall 2016 - 25
Training Industry Magazine - Fall 2016 - 26
Training Industry Magazine - Fall 2016 - 27
Training Industry Magazine - Fall 2016 - Passion in the Classroom: Can You Be a Sand Salesman?
Training Industry Magazine - Fall 2016 - 29
Training Industry Magazine - Fall 2016 - 30
Training Industry Magazine - Fall 2016 - 31
Training Industry Magazine - Fall 2016 - 32
Training Industry Magazine - Fall 2016 - The Leader as the Facilitator: How to Effectively Lead Knowledge Workers
Training Industry Magazine - Fall 2016 - 34
Training Industry Magazine - Fall 2016 - 35
Training Industry Magazine - Fall 2016 - Interaction Psychology: Why Characters, Clicks, Points and Badges Don't Translate
Training Industry Magazine - Fall 2016 - 37
Training Industry Magazine - Fall 2016 - 38
Training Industry Magazine - Fall 2016 - 39
Training Industry Magazine - Fall 2016 - Learning Effectiveness by Design
Training Industry Magazine - Fall 2016 - 41
Training Industry Magazine - Fall 2016 - 42
Training Industry Magazine - Fall 2016 - 43
Training Industry Magazine - Fall 2016 - Four Ways to Increase Learner Engagement
Training Industry Magazine - Fall 2016 - 45
Training Industry Magazine - Fall 2016 - 46
Training Industry Magazine - Fall 2016 - 47
Training Industry Magazine - Fall 2016 - Open Badges: Reimagining the credential space
Training Industry Magazine - Fall 2016 - 49
Training Industry Magazine - Fall 2016 - Bridging the Disconnect with Learners From Other Cultures
Training Industry Magazine - Fall 2016 - 51
Training Industry Magazine - Fall 2016 - From Where I Sit
Training Industry Magazine - Fall 2016 - 53
Training Industry Magazine - Fall 2016 - 54
Training Industry Magazine - Fall 2016 - L&D’s Role in Moving the Needle on Employee Engagement
Training Industry Magazine - Fall 2016 - 56
Training Industry Magazine - Fall 2016 - Deploying an After-Training Program
Training Industry Magazine - Fall 2016 - 9 Ways to Get Business Leaders to Buy-in to Your Learning Efforts
Training Industry Magazine - Fall 2016 - 59
Training Industry Magazine - Fall 2016 - Engaging Content Delivery for Coding Training
Training Industry Magazine - Fall 2016 - Company News
Training Industry Magazine - Fall 2016 - What's Online
Training Industry Magazine - Fall 2016 - Cover3
Training Industry Magazine - Fall 2016 - Cover4
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