Training Industry Magazine - Spring 2016 - (Page 60)
CLOSING
D E A L S
BIZLIBRARY INVESTS IN THE
SCIENCE OF MEMORY
WITH AKLEARNING ACQUISITION
- TARYN OESCH
At the end of 2015, Training Industry, Inc.
CEO Doug Harward predicted a paradigm
shift to the design and delivery of training.
As training managers focus increasingly on
neuroscience and the application of science
to learning, he said, we will be better able
"to understand which technologies and
techniques deliver higher retention and
application." Additionally, learning leaders
are seeking better ways to combat the
forgetting curve by using ongoing training
to "boost" learning.
BizLibrary's acquisition of AKLearning
supports these trends. Under the terms of
this deal, which was finalized in late 2015,
BizLibrary's content library is gaining
hundreds of interactive video lessons
as well as AKLearning's BoosterLearn
training reinforcement platform, which
applies scientific principles to employee
training by helping learners retain and
apply what they learn.
The Ebbinghaus Forgetting Curve is
named for Hermann Ebbinghaus, a
nineteenth-century
psychologist.
He
studied his own memory and discovered
that he exponentially forgot information
immediately after learning it - losing 70
percent of new information within 24 hours
and 90 percent within a week. Subsequent
studies revealed that the forgetting curve
is consistent among individuals.
This forgetting curve is an obvious
problem for training managers, who
want their learners to retain as much new
knowledge and skills as possible. In fact,
according to AKLearning founder Dr. Art
60
Kohn, organizations spend about $60
billion per year on training but almost
nothing on reinforcement, meaning more
than $50 billion is wasted if reinforcement
doesn't happen within a week of training.
The good news is that there are ways to
fight this loss, and as our understanding
of neuroscience improves, our techniques
and technologies will get better at
increasing retention.
For example, Kohn developed BoosterLearn,
AKLearning's training reinforcement platform,
based on three principles regarding
memory: (1) Memory is biological, (2)
Forgetting is adaptive, and (3) Use it
or lose it. Essentially, in order for your
learners to retain what they learn, they
must have the opportunity to use the
new material immediately after training
and then periodically afterward. It helps if
the reinforcement is done in a multimedia
format, since that content will be
reinforced in multiple areas of the brain.
ORGANIZATIONS
SPEND $60 BILLION
PER YEAR ON
TRAINING BUT
ALMOST NOTHING
ON REINFORCEMENT.
Learners who use BoosterLearn receive
"daily boosts" (seven to ten per training)
that remind them in various ways of
what they learned. Boosts might be short
quizzes, polls, links to resources and videos,
or social learning discussion forums. They
are pushed to learners on their computer or
mobile device and encourage engagement
both with the material and with their
colleagues. Incorporating these boosts
into a daily routine reinforces learning and
improves performance by making learning
a continual activity. Furthermore, the
microlearning format can help make sure
learners' brains aren't overwhelmed by
reviewing too much content in one burst.
Forgetting is adaptive. Our brains, while
incredible vehicles for storing and
analyzing data, are limited. In order not
to overwhelm them, we must forget large
amounts of information. The key, then,
is making sure our brains retain what
we want them to and discard only what
is unnecessary.
To help us in this determination, our brains
look at timing: "If the information has been
recently retrieved or used," Kohn says,
"then it is probably important." Therefore,
the brain keeps it.
Learning managers must capitalize on
this knowledge of how the brain works to
ensure learners retain what they need to
do their jobs successfully. By developing an
accessible library of content and providing
simple ways to reinforce new skills,
BizLibrary's acquisition of AKLearning is an
example of an investment in the science of
learning and memory.
Taryn Oesch is an editor at Training Industry,
Inc. Email Taryn.
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016winter/#/57
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016winter/#/28
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016winter/#/28
https://www.hbr.org/2014/12/why-work-should-get-a-little-harder-every-day
http://www.allencomm.com/blog/2015/09/fight-the-forgetting-curve
https://www.boosterlearn.com/science-of-booster
http://www.bizlibrary.com/aklearning
https://www.boosterlearn.com/science-of-booster
http://www.trainingindustry.com/leadership/articles/combating-the-forgetting-curve.aspx
http://www.trainingindustry.com/wiki/entries/forgetting-curve.aspx
http://www.trainingindustry.com/learning-technologies/articles/integrating-video-into-training.aspx
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016winter/#/57
Table of Contents for the Digital Edition of Training Industry Magazine - Spring 2016
Training Industry Magazine - Spring 2016
Transforming the Classroom Experience
Table of Contents
Onboarding Successful Leaders
Will the App Become the New Classroom?
The Evolving Classroom
Developing Micro-Learning for Micro-Moments
Testing the Waters with Mobile Learning
Incorporating Instant Messaging into Communciations Training
Tools for the Mixed Physical and Virtual Classroom
Training a Diverse Workforce
Next Generation Classroom: Providing the Ultimate Learning Experience
Meeting the Five Moments of Need
Save the Learners: Build a Serious Game Strategy
Universal Design for Learning
Cars.com: Revolutionizing the Classroom Experience
Crossing Cultural Training
The Changing Face of Training Outsourcing
Design Learning so Everyone Gets an 'A'
Creating Brain-Compatible Materials
Four Ways to Become an Agent of Learning, Not Change
BizLibrary Invests in the Science of Memory
Company News
What's Online
Training Talk
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