Training Industry Magazine - March/April 2018 - 16


A recent Mind Tools survey found that 40
Your people may be engineers,
percent of managers do eight hours or
more self-directed learning per month
accountants, production line workers LEARNERS WANT?
(see Figure 1 on page 18). And they do a
or sales people, but they are all
From social media, online shopping or lot of it in their own time.
consumers too. Increasingly, they
on-demand TV, to booking a restaurant,
consume using their smartphones or checking the weather or finding NEW CHALLENGES FOR L&D
directions, consumer learners are used to
other digital devices. They are used
being in control. Naturally, they are now PROFESSIONALS
to getting access to what they want, bringing this expectation to training
when they want it. They expect things and learning in the form of self-directed For learning and development (L&D)
learning, where they choose the topics professionals, this brings a number of
to happen at the touch of a button. And and content that are important to them, new challenges:
at any specific point in time.
they bring this expectation into their
* How do you know what your people
work lives.
Deloitte's seventh annual Mobile
are learning, if they do it on their own?

These are your consumer learners.

| 16

Consumer Survey, State of the smart,
found that 85 percent of 16-to-75-year
olds in the UK now own or have access
to a smartphone. Deloitte by Bersin
research shows that employees consult
their smartphones an average of nine
times an hour.

* How do you know they are learning
from trusted sources? Research from
CEB Global (now Gartner) suggests
that employees waste 11 percent of
their time every day on learning that
doesn't help with their job.

Table of Contents for the Digital Edition of Training Industry Magazine - March/April 2018