Training Industry Magazine - May/June 2018 - 15

BUILDING LEADERS
SAM SHRIVER & MARSHALL GOLDSMITH

STRATEGIC SOUND BITES FOR

TRAINING REINFORCEMENT

In a world that is increasingly defined
by differences of opinion it is nice
to address a topic where there is
overwhelming convergence. Strategy!
The practitioners who develop strategy,
as well as the academic analysts who
critique its effectiveness, are in almost
universal agreement: "good strategy"
is "simple strategy!" Now, almost
assuredly, that strategy is never easy
to implement or simple to "do." But it
is easy to understand. It's analogous
to an effective sound bite (i.e., takes
complicated dynamics and reduces
them to their most plausible essence).
In that spirit we call on the oftenquoted sound bites of two Hall of Fame
basketball coaches, John Wooden (UCLA
men's coach from 1948-1975) and Pat
Summit (Tennessee women's coach from
1974-2012) as a means of suggesting
two "reinforcement strategies that have
the potential to give training a boost."

"GOOD STRATEGY" IS
"SIMPLE STRATEGY!"

you "hurry" you inevitably arrive at
your destination "out of control" (an
advantage to your opponent).
Consider the implications of that
perspective as it applies to the pursuit
of effectively implementing a boost
strategy grounded in all that constitutes
microlearning. As this publication has
pointed out on many occasions over
the years, trends are distinguished from
fads by their transformational potential
and documented, ongoing impact. At
an absolute minimum, microlearning
is a cost-effective and generationally
appealing methodology to extend formal
learning events by keeping core content
"alive" or "front-of-mind." The caution
we feel bears consideration is the "all-in"
adaptation of an approach that assumes
the "mobile, just-in-time" benefits of
microlearning render traditional delivery
mechanisms obsolete.

2 | TRAINING TRANSFER
"If You See a Turtle Sitting on a Fence Post,
You Know it Didn't Get There By Itself."
- Coach Summit

1 | MICROLEARNING
"Be Quick...But Don't Hurry."
- Coach Wooden
Coach Wooden was describing a
philosophy he tried to impart when he
taught his teams how to play defense.
Clearly, quickness is "good." It provides
you with an advantage that forces
your opponent to adjust. But when

Coach Summit was responding to a
question that asked her to explain "the
secret of her success." She routinely
went to great lengths to describe her
success as a function of so much more
than her (and she would do so with both
conviction and world-class humility). As
she saw it, her success was a function of
the community she worked so diligently

to build during her tenure. There were
the players (of course!); the parents of
those players; her assistant coaches;
the administration and faculty at the
University of Tennessee, etc. "Success"
was a function of getting all of those
diversified stakeholders in some
semblance of synchronized harmony.
Consider the similarities when it comes
to implementing a "boost strategy" for
successful training transfer.
What percentage of your time would you
say is dedicated to "the care and feeding"
of non-traditional stakeholders? We
have known since the mid-1980s that
training transfer is a function of culture
(in general) and next-level-manager
reinforcement (in particular). On the
proverbial scale of 1-10, how effective
is your training function at building the
kind of community that is necessary to
elevate your "turtles?"
By its very nature, training is a
compartmentalized change initiative.
"Trainees" with "a need to know" enter
and are expected to emerge having
demonstrated the potential "to do." As
such, providing training is but half the
battle. The rest relies on your ability
to develop and maintain a dedicated
undercurrent of extended community.
Simple to understand, difficult to do!
Marshall Goldsmith is the world authority in
helping successful leaders get even better.
Sam Shriver is the senior vice president
of commercial operations and product
development at The Center for Leadership
Studies. Email Marshall and Sam.

T R A I N I N G I N DUSTR Y MA GAZ INE - GIVING LEARNING A BOOST 20 18 I WWW. T RAININGINDU S T RY . C OM/ MAGAZ I NE

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Table of Contents for the Digital Edition of Training Industry Magazine - May/June 2018

https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_winter2023
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_fall2022
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_summer2022
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_spring2022
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_winter2022
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20210910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20210708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20210506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20210304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20210102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20201112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20191112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20181112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20171112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20171112_se
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20161112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016sales
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015outsourcing
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015leadership
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008spring
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