Training Industry Magazine - March/April 2019 - 36

By Amanda Jenkins

Virtual reality is not
simply a new trend
in learning and
development. From
Walmart to NASA, VR is
becoming increasingly
prevalent in process and
procedure training for
a variety of industries,
including retail,
science, health care
and hospitality.

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It's not surprising why. VR offers a
unique opportunity for employees to try
out new skills in test environments that
may be difficult to replicate otherwise. VR
startup STRIVR found that using VR to
train on soft skills such as empathy often
results in better customer experiences.
VR can even increase retention rates by
more than 65 percent, according to the
Masie Center.
Even as VR technology becomes more
widely used, there is one area of
learning that remains untouched by
the VR trend: brand training. Today's
consumer expects brands to be
unique, authentic and innovative. It
has never been more important for
companies to distinguish themselves
from competitors. To accomplish this,
employees need to be high performers
and brand ambassadors; arbiters of the
company's heritage, culture and values.
Can incorporating VR technology into

brand training transform employees
into life-long advocates? How can
companies create evergreen VR content
that gets every employee on brand?

In its exact definition, virtual reality is a
computer-generated environment that
viewers can interact with via headset.
However, there's another form of
immersive content that can be viewed
through a VR headset referred to as "virtual
reality," though there is nothing virtual
about it: 360-degree video of prerecorded
footage that immerses viewers in a realworld environment they can view from all
angles but cannot interact with. Because
VR is used colloquially to reference both
virtual reality and 360-degree video, the
term "VR" in this article will encapsulate
both technologies.

Table of Contents for the Digital Edition of Training Industry Magazine - March/April 2019