Training Industry Magazine - May/June 2019 - 21

resources out there and hope for the
best. You can't expect the learner to
find business-relevant content and
programs. The learning you're offering
must be successful in solving specific
business and development challenges,
and it needs to be easy to find. Then,
you must guide the learner toward that
information. Meet learners more than
halfway. Then, they can do the learning
and take your business initiatives the
rest of the way home.
But even engaging learning needs
marketing to show why it's worth the
time investment for learners - and
managers. For instance, when Microsoft
launched a voluntary, but critical,
series of business acumen courses for
salespeople, the course was marketed to
managers and learners as an exclusive
opportunity and privilege, hoping to get
500 learners interested. As a result, they
ended up with a waitlist of over 1,000
learners interested in the program.
Make sure you are telling your learners
why the company feels the course is
important - pulling in a quick webcam
video from a C-suite executive can be a
great way to do this - how and why it will
be a great experience and what skills they
can expect to take back to the job from it.
Just a title in a catalog won't do the trick.
You need to reach out and explain why
busy learners will want to pay attention to
your particular initiative.

MYTH #2:

IN-PERSON TRAINING IS
THE BEST WAY TO TEACH
SOFT SKILLS

Reality: Collaborative online learning
has proven to be as effective, and even
more so, than instructor-led training
(ILT) for soft skills.
ILT is often treated as a flagship or
premier experience. But translational
difficulties to real application (e.g.,

SO-SO LEARNING
SIMPLY ISN'T SATISFYING
ENOUGH FOR TODAY'S
TIME-STARVED LEARNERS.

awkward role playing) are inherent in ILT
because you've uprooted people from
the work context and from repeated
opportunities to practice. With sustained
online approaches like corporate MOOCs
or even self-directed experiences that
are expected to last over a period of
time, you can get the sustained realworld practice and reflection that is the
foundation for behavioral changes.

* Let learners learn from each other's
practice attempts (via video teach
backs, for example)

ILT is no longer the gold-standard; not only
because you can now replicate classroom
collaborative interactions online, but also
because you can do so many things that
aren't available in the classroom through
online learning. Facilitators are finding
that their online learners are better
prepared than their classroom learners,
and with good reason.

Reality: No, they won't!

For example, with online learning
modalities you can:
* Leverage the wisdom of multiple SMEs
at once
* Have all the learners in a course
participate in discussions, not just the
loudest or most extroverted
* Space out practice, reflection and
application over more than just a few
days in a classroom

MYTH #3:

IRRELEVANT OR
GENERIC LEARNING
EXPERIENCES WILL HAVE
AN IMPACT ANYWAY

Think back to the last crappy training
you were forced to take, most likely for
compliance. Maybe it was ethics, maybe
it was sexual harassment, but chances
are, if it was LMS-based or classic
e-learning, it was boring and the only
parts that stuck in your head are the ones
that make a good water cooler story
about how unsuccessful the training
was. The multiple-choice quizzes you
guessed your way through, the videos
you multi-tasked through, the scenarios
you barely read - did they change your
behavior? Chances are, they did not.
Perhaps that's too extreme an example.
What about generic training that starts
everyone at the same level without
regard for previous experience, so you
have to wade through the basics when

T RAIN IN G I N DU STR Y M AGAZ INE - UNDERSTANDING YOUR LEARNERS 20 1 9 I WWW. T RAI NINGINDU S T RY . C OM/ MAGAZ I NE

| 21


https://www.trainingindustry.com/magazine

Training Industry Magazine - May/June 2019

Table of Contents for the Digital Edition of Training Industry Magazine - May/June 2019

Understanding the Learner
Table of Contents
Helping People Flourish Through Great Leadership
Smart Learning Design: How Brain Science Can Impact Learning Design
Meet Today's Learner
Indoctrinate, Embrace and Measure!
The Importance of Diversity of Thought
Training Myths That Won't Go Away
What Does Personality Have to Do With It Anyway?
Back to Psychology Basics: How to Keep Your Learners Engaged
Becoming an Effective Learner in the Age of Digital Evolution
4 Keys to Making Content More Consumable for the Just-in-Time Learner
The Four Dimensions of Character Fitness and How They Grow Leadership Agility
The Human Factor
Accountability in Teams: Changing Perceptions and Moving Toward Implementation
Deloitte's Journey to Gamifying Onboarding for New Analysts
Creating an Amazing Learning Experience: Training and Gaining Soft Skills
Create Effective Adaptive Learning For Your Learners
6 Keys to Understanding Your Learners' Environment
Creating a Continuous Learning Culture
Emerald Group Acquisitions Create a Portfolio of Learning Businesses
Company News
Training Industry Magazine - May/June 2019 - Cover1
Training Industry Magazine - May/June 2019 - Cover2
Training Industry Magazine - May/June 2019 - Understanding the Learner
Training Industry Magazine - May/June 2019 - Table of Contents
Training Industry Magazine - May/June 2019 - 5
Training Industry Magazine - May/June 2019 - 6
Training Industry Magazine - May/June 2019 - 7
Training Industry Magazine - May/June 2019 - 8
Training Industry Magazine - May/June 2019 - Helping People Flourish Through Great Leadership
Training Industry Magazine - May/June 2019 - 10
Training Industry Magazine - May/June 2019 - Smart Learning Design: How Brain Science Can Impact Learning Design
Training Industry Magazine - May/June 2019 - 12
Training Industry Magazine - May/June 2019 - Meet Today's Learner
Training Industry Magazine - May/June 2019 - 14
Training Industry Magazine - May/June 2019 - Indoctrinate, Embrace and Measure!
Training Industry Magazine - May/June 2019 - The Importance of Diversity of Thought
Training Industry Magazine - May/June 2019 - 17
Training Industry Magazine - May/June 2019 - 18
Training Industry Magazine - May/June 2019 - 19
Training Industry Magazine - May/June 2019 - Training Myths That Won't Go Away
Training Industry Magazine - May/June 2019 - 21
Training Industry Magazine - May/June 2019 - 22
Training Industry Magazine - May/June 2019 - 23
Training Industry Magazine - May/June 2019 - What Does Personality Have to Do With It Anyway?
Training Industry Magazine - May/June 2019 - 25
Training Industry Magazine - May/June 2019 - 26
Training Industry Magazine - May/June 2019 - 27
Training Industry Magazine - May/June 2019 - Back to Psychology Basics: How to Keep Your Learners Engaged
Training Industry Magazine - May/June 2019 - 29
Training Industry Magazine - May/June 2019 - 30
Training Industry Magazine - May/June 2019 - 31
Training Industry Magazine - May/June 2019 - Becoming an Effective Learner in the Age of Digital Evolution
Training Industry Magazine - May/June 2019 - 33
Training Industry Magazine - May/June 2019 - 34
Training Industry Magazine - May/June 2019 - 35
Training Industry Magazine - May/June 2019 - 4 Keys to Making Content More Consumable for the Just-in-Time Learner
Training Industry Magazine - May/June 2019 - 37
Training Industry Magazine - May/June 2019 - 38
Training Industry Magazine - May/June 2019 - The Four Dimensions of Character Fitness and How They Grow Leadership Agility
Training Industry Magazine - May/June 2019 - 40
Training Industry Magazine - May/June 2019 - 41
Training Industry Magazine - May/June 2019 - The Human Factor
Training Industry Magazine - May/June 2019 - 43
Training Industry Magazine - May/June 2019 - 44
Training Industry Magazine - May/June 2019 - 45
Training Industry Magazine - May/June 2019 - Accountability in Teams: Changing Perceptions and Moving Toward Implementation
Training Industry Magazine - May/June 2019 - 47
Training Industry Magazine - May/June 2019 - 48
Training Industry Magazine - May/June 2019 - 49
Training Industry Magazine - May/June 2019 - Deloitte's Journey to Gamifying Onboarding for New Analysts
Training Industry Magazine - May/June 2019 - 51
Training Industry Magazine - May/June 2019 - Creating an Amazing Learning Experience: Training and Gaining Soft Skills
Training Industry Magazine - May/June 2019 - 53
Training Industry Magazine - May/June 2019 - 54
Training Industry Magazine - May/June 2019 - 55
Training Industry Magazine - May/June 2019 - 56
Training Industry Magazine - May/June 2019 - Create Effective Adaptive Learning For Your Learners
Training Industry Magazine - May/June 2019 - 58
Training Industry Magazine - May/June 2019 - 6 Keys to Understanding Your Learners' Environment
Training Industry Magazine - May/June 2019 - 60
Training Industry Magazine - May/June 2019 - Creating a Continuous Learning Culture
Training Industry Magazine - May/June 2019 - Emerald Group Acquisitions Create a Portfolio of Learning Businesses
Training Industry Magazine - May/June 2019 - Company News
Training Industry Magazine - May/June 2019 - Cover4
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