Training Industry Magazine - May/June 2019 - 36

Today's learners are surrounded by
digital content on screens. Whether
using a smartphone, tablet, TV, laptop,
gaming system or the GPS in your car,
information can be found on nearly
any topic within a matter of seconds.
Many of us have become accustomed
to the consumer-grade experience of
finding the perfect video on YouTube
to learn how to do something. Search
engine optimization aside, how do
learning professionals need to approach
creating digital content that captures
the attention of learners who need to
integrate the learning into their work in
an organic way?
Let's examine four key areas content
creators must focus on when developing
learning solutions grounded in how,
when and where the modern learner
wants to engage with content.

| 36

1

CREATE PERSONAS TO
HUMANIZE YOUR TARGET
CONTENT CONSUMER

When a training initiative fails, the
problem can usually be attributed to
misunderstanding the target audience.
The misunderstanding can come from
a lack of information, but it can also be
blamed on a failure to humanize the
target audience.
Knowing the target audience is crucial
when developing effective learning
content. Performing a proper audience
analysis means engaging in the process
to uncover the target audiences' specific
characteristics and barriers that prevent
them from achieving the desired behavior
change. Unfortunately, the audience
analysis is usually the first step that gets
skipped when faced with time crunches
and unrealistic deadlines. Without the

information captured in an audience
analysis, learning professionals end up
playing a guessing game to determine
the necessary behavior changes, learning
objectives and strategies that are relevant
to their audience.

KNOWING THE TARGET
AUDIENCE IS CRUCIAL
WHEN DEVELOPING
EFFECTIVE LEARNING
CONTENT.

Beyond gathering demographic information,
creating targeted personas allows content



Training Industry Magazine - May/June 2019

Table of Contents for the Digital Edition of Training Industry Magazine - May/June 2019

Understanding the Learner
Table of Contents
Helping People Flourish Through Great Leadership
Smart Learning Design: How Brain Science Can Impact Learning Design
Meet Today's Learner
Indoctrinate, Embrace and Measure!
The Importance of Diversity of Thought
Training Myths That Won't Go Away
What Does Personality Have to Do With It Anyway?
Back to Psychology Basics: How to Keep Your Learners Engaged
Becoming an Effective Learner in the Age of Digital Evolution
4 Keys to Making Content More Consumable for the Just-in-Time Learner
The Four Dimensions of Character Fitness and How They Grow Leadership Agility
The Human Factor
Accountability in Teams: Changing Perceptions and Moving Toward Implementation
Deloitte's Journey to Gamifying Onboarding for New Analysts
Creating an Amazing Learning Experience: Training and Gaining Soft Skills
Create Effective Adaptive Learning For Your Learners
6 Keys to Understanding Your Learners' Environment
Creating a Continuous Learning Culture
Emerald Group Acquisitions Create a Portfolio of Learning Businesses
Company News
Training Industry Magazine - May/June 2019 - Cover1
Training Industry Magazine - May/June 2019 - Cover2
Training Industry Magazine - May/June 2019 - Understanding the Learner
Training Industry Magazine - May/June 2019 - Table of Contents
Training Industry Magazine - May/June 2019 - 5
Training Industry Magazine - May/June 2019 - 6
Training Industry Magazine - May/June 2019 - 7
Training Industry Magazine - May/June 2019 - 8
Training Industry Magazine - May/June 2019 - Helping People Flourish Through Great Leadership
Training Industry Magazine - May/June 2019 - 10
Training Industry Magazine - May/June 2019 - Smart Learning Design: How Brain Science Can Impact Learning Design
Training Industry Magazine - May/June 2019 - 12
Training Industry Magazine - May/June 2019 - Meet Today's Learner
Training Industry Magazine - May/June 2019 - 14
Training Industry Magazine - May/June 2019 - Indoctrinate, Embrace and Measure!
Training Industry Magazine - May/June 2019 - The Importance of Diversity of Thought
Training Industry Magazine - May/June 2019 - 17
Training Industry Magazine - May/June 2019 - 18
Training Industry Magazine - May/June 2019 - 19
Training Industry Magazine - May/June 2019 - Training Myths That Won't Go Away
Training Industry Magazine - May/June 2019 - 21
Training Industry Magazine - May/June 2019 - 22
Training Industry Magazine - May/June 2019 - 23
Training Industry Magazine - May/June 2019 - What Does Personality Have to Do With It Anyway?
Training Industry Magazine - May/June 2019 - 25
Training Industry Magazine - May/June 2019 - 26
Training Industry Magazine - May/June 2019 - 27
Training Industry Magazine - May/June 2019 - Back to Psychology Basics: How to Keep Your Learners Engaged
Training Industry Magazine - May/June 2019 - 29
Training Industry Magazine - May/June 2019 - 30
Training Industry Magazine - May/June 2019 - 31
Training Industry Magazine - May/June 2019 - Becoming an Effective Learner in the Age of Digital Evolution
Training Industry Magazine - May/June 2019 - 33
Training Industry Magazine - May/June 2019 - 34
Training Industry Magazine - May/June 2019 - 35
Training Industry Magazine - May/June 2019 - 4 Keys to Making Content More Consumable for the Just-in-Time Learner
Training Industry Magazine - May/June 2019 - 37
Training Industry Magazine - May/June 2019 - 38
Training Industry Magazine - May/June 2019 - The Four Dimensions of Character Fitness and How They Grow Leadership Agility
Training Industry Magazine - May/June 2019 - 40
Training Industry Magazine - May/June 2019 - 41
Training Industry Magazine - May/June 2019 - The Human Factor
Training Industry Magazine - May/June 2019 - 43
Training Industry Magazine - May/June 2019 - 44
Training Industry Magazine - May/June 2019 - 45
Training Industry Magazine - May/June 2019 - Accountability in Teams: Changing Perceptions and Moving Toward Implementation
Training Industry Magazine - May/June 2019 - 47
Training Industry Magazine - May/June 2019 - 48
Training Industry Magazine - May/June 2019 - 49
Training Industry Magazine - May/June 2019 - Deloitte's Journey to Gamifying Onboarding for New Analysts
Training Industry Magazine - May/June 2019 - 51
Training Industry Magazine - May/June 2019 - Creating an Amazing Learning Experience: Training and Gaining Soft Skills
Training Industry Magazine - May/June 2019 - 53
Training Industry Magazine - May/June 2019 - 54
Training Industry Magazine - May/June 2019 - 55
Training Industry Magazine - May/June 2019 - 56
Training Industry Magazine - May/June 2019 - Create Effective Adaptive Learning For Your Learners
Training Industry Magazine - May/June 2019 - 58
Training Industry Magazine - May/June 2019 - 6 Keys to Understanding Your Learners' Environment
Training Industry Magazine - May/June 2019 - 60
Training Industry Magazine - May/June 2019 - Creating a Continuous Learning Culture
Training Industry Magazine - May/June 2019 - Emerald Group Acquisitions Create a Portfolio of Learning Businesses
Training Industry Magazine - May/June 2019 - Company News
Training Industry Magazine - May/June 2019 - Cover4
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