Training Industry Magazine - July/August 2019 - 15

PERFORMANCE MATTERS
JULIE WINKLE GIULIONI

WHO [ELSE] CARES
ABOUT LEARNING
IMPACT DATA?
During my years as an internal learning
professional, a considerable amount of my
time was spent contemplating, measuring,
evaluating and communicating the extent to
which training and development initiatives
were delivering on their promises. Like
you, I debated the merits of Kirkpatrick and
Brinkerhoff and explored the best methods
for tracking and promoting learning results.

EVOLVING NEEDS & EXPECTATIONS
L&D has never been more important in
the workplace. In a fast-paced business
environment, the ability to learn quickly,
upgrade skills agilely and perform in new
ways daily offers a powerful and sustainable
competitive advantage. However, learning
isn't exclusively a priority for organizations; it
has become a priority for individuals as well.

Naturally, the output of these efforts was
used to inform program modifications,
with lessons learned improving our
content, strategies and initiatives. But at
the end of the day, the real audience for
this analysis was typically executives. It
was all about selling management on the
value of training: linking development to
business priorities, justifying future budgets,
the learning and development (L&D)
function and even my job.

In fact, according to multiple studies,
L&D currently represents one of the most
important employee benefits a business
can offer. Prospective employees often
make the decision to join your organization
based upon the training trajectory available.
Additionally, existing employees choose
to stay or go based upon the learning
opportunities presented to them.

Positioning the role of learning in your
organization's success with executives is
important; offering information about
how your efforts are directly supporting
results helps leaders make wise choices
about prioritizing and deploying their finite
resources. However, too frequently the L&D
function sub-optimizes the data it gathers,
evaluates and prepares. And it does so by
focusing exclusively on leaders and failing to
make use of it with another highly interested
and influential audience: the learners.
The next frontier of learning impact
analytics, or at least a possible expanded
focus, involves strategically leveraging
data with participants for their benefit
and for the benefit of the organization
as a whole. In short, it's time to start
looping in the learners.

So, lift the curtain and let employees in on
what you have to offer; allow people to take
advantage of training. Online systems with
marginal incremental costs can support a
more generous and democratic approach to
learning. Publish, in layman's terms, any data
available from participant reactions and
recommendations to documented behavior
change and key business drivers.

LIFT THE CURTAIN AND
LET EMPLOYEES IN ON
WHAT YOU HAVE
TO OFFER.
Additionally, it's important to remember
that employees everywhere are becoming
increasingly sophisticated consumers.
Given the ubiquitous nature of information
and learning resources, both within and

outside of the workplace, employees have
a variety of choices. They're even willing
to spend their own money to further their
development. Sharing data with employees
about the quality of your offerings can
inspire not just credibility and confidence.
THE BENEFITS OF BEING TRANSPARENT
When employees are offered visibility
regarding the value of the learning
experiences available to them, your
organization can benefit in the
following ways:
* Learners are more receptive to engaging
in L&D efforts, including online social
interactions.
* Learners have a greater appetite and
willingness to participate in future
evaluation processes because they've
benefitted from its output.
* Learning becomes more valued by
everyone, allowing informal learning
to garner greater attention and energy.
And all of this creates a stronger learning
culture within the organization and makes
the job of the L&D department easier and
more satisfying.
So, you're gathering the data and crunching
the numbers already. Why not squeeze even
greater value from your training evaluation
initiatives? It's as easy as expanding your
distribution list to include an additional
audience. Let's start looping in the learners!
Julie Winkle Giulioni has 25 years of experience
working with organizations worldwide to
improve performance through learning.
Email Julie.

T R A I N I N G I N DUSTR Y MAGAZ INE -LEARNING ANALYTICS 20 19 I WWW. T RAININGINDU S T RY . C OM/ MAGAZ I NE

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https://www.trainingindustry.com/magazine

Training Industry Magazine - July/August 2019

Table of Contents for the Digital Edition of Training Industry Magazine - July/August 2019

Learning Analytics: Table Stakes for Business Success
Table of Contents
Let's Build a Measurement Practice for L&D
Brain-Based Learning Analytics and Evaluation Practices
Who [Else] Cares About Learning Impact Data
Justifying the Investment in Leadership Training
Is Training Analytics Smoke and Mirrors?
Leveraging Analytical Tools to Transform L&D
Levearging Learning Analytics to Improve Business Outcomes: Where to Start
Was It Worth It? Measuring the Impact and ROI of Leadership Training
How to Make the Transition to a Data-Driven Learning Culture
How Personal Skills AI Assistants Might Disrupt Corporate Training
Machines Are the Future of Training: How Data-Driven Feedback Is Fostering Improvement and Enhancing Human Relationships
Improving Instructor Impact on Learning with Analytics
A Year in the Life: Evolving L&D Metrics From a Reporting Managed Service to Business Insight Partner
Localizing E-Learning Programs for an International Audience
Learning Analytics Is More Than Data Collection
Using Business Data to Drive Training Objectives
Quality versus Quantity: How Analytics Can Improve Training Effectiveness
Coursera Reaches Unicorn Status and Accelerates Enterprise Product Innovation
Company News
Training Industry Magazine - July/August 2019 - Cover1
Training Industry Magazine - July/August 2019 - 2
Training Industry Magazine - July/August 2019 - 3
Training Industry Magazine - July/August 2019 - 4
Training Industry Magazine - July/August 2019 - Learning Analytics: Table Stakes for Business Success
Training Industry Magazine - July/August 2019 - Table of Contents
Training Industry Magazine - July/August 2019 - 7
Training Industry Magazine - July/August 2019 - 8
Training Industry Magazine - July/August 2019 - 9
Training Industry Magazine - July/August 2019 - 10
Training Industry Magazine - July/August 2019 - Let's Build a Measurement Practice for L&D
Training Industry Magazine - July/August 2019 - 12
Training Industry Magazine - July/August 2019 - Brain-Based Learning Analytics and Evaluation Practices
Training Industry Magazine - July/August 2019 - 14
Training Industry Magazine - July/August 2019 - Who [Else] Cares About Learning Impact Data
Training Industry Magazine - July/August 2019 - 16
Training Industry Magazine - July/August 2019 - Justifying the Investment in Leadership Training
Training Industry Magazine - July/August 2019 - Is Training Analytics Smoke and Mirrors?
Training Industry Magazine - July/August 2019 - 19
Training Industry Magazine - July/August 2019 - 20
Training Industry Magazine - July/August 2019 - 21
Training Industry Magazine - July/August 2019 - Leveraging Analytical Tools to Transform L&D
Training Industry Magazine - July/August 2019 - 23
Training Industry Magazine - July/August 2019 - 24
Training Industry Magazine - July/August 2019 - 25
Training Industry Magazine - July/August 2019 - Levearging Learning Analytics to Improve Business Outcomes: Where to Start
Training Industry Magazine - July/August 2019 - 27
Training Industry Magazine - July/August 2019 - 28
Training Industry Magazine - July/August 2019 - 29
Training Industry Magazine - July/August 2019 - 30
Training Industry Magazine - July/August 2019 - 31
Training Industry Magazine - July/August 2019 - 32
Training Industry Magazine - July/August 2019 - Was It Worth It? Measuring the Impact and ROI of Leadership Training
Training Industry Magazine - July/August 2019 - 34
Training Industry Magazine - July/August 2019 - 35
Training Industry Magazine - July/August 2019 - How to Make the Transition to a Data-Driven Learning Culture
Training Industry Magazine - July/August 2019 - 37
Training Industry Magazine - July/August 2019 - How Personal Skills AI Assistants Might Disrupt Corporate Training
Training Industry Magazine - July/August 2019 - 39
Training Industry Magazine - July/August 2019 - 40
Training Industry Magazine - July/August 2019 - 41
Training Industry Magazine - July/August 2019 - Machines Are the Future of Training: How Data-Driven Feedback Is Fostering Improvement and Enhancing Human Relationships
Training Industry Magazine - July/August 2019 - 43
Training Industry Magazine - July/August 2019 - 44
Training Industry Magazine - July/August 2019 - 45
Training Industry Magazine - July/August 2019 - 46
Training Industry Magazine - July/August 2019 - Improving Instructor Impact on Learning with Analytics
Training Industry Magazine - July/August 2019 - 48
Training Industry Magazine - July/August 2019 - 49
Training Industry Magazine - July/August 2019 - A Year in the Life: Evolving L&D Metrics From a Reporting Managed Service to Business Insight Partner
Training Industry Magazine - July/August 2019 - 51
Training Industry Magazine - July/August 2019 - Localizing E-Learning Programs for an International Audience
Training Industry Magazine - July/August 2019 - 53
Training Industry Magazine - July/August 2019 - 54
Training Industry Magazine - July/August 2019 - Learning Analytics Is More Than Data Collection
Training Industry Magazine - July/August 2019 - 56
Training Industry Magazine - July/August 2019 - Using Business Data to Drive Training Objectives
Training Industry Magazine - July/August 2019 - 58
Training Industry Magazine - July/August 2019 - Quality versus Quantity: How Analytics Can Improve Training Effectiveness
Training Industry Magazine - July/August 2019 - Coursera Reaches Unicorn Status and Accelerates Enterprise Product Innovation
Training Industry Magazine - July/August 2019 - Company News
Training Industry Magazine - July/August 2019 - Cover4
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