Training Industry Magazine - September/October 2019 - 16

COACHING IS A COP-OUT
These days, "coaching" has become quite
a buzzword. There is much discussion
about the results coaching can produce,
the various types of coaching (from tennis
coaches to life coaches to everything
in-between), coaching strategies and
best practices, when to coach and who
to coach. Almost everyone now has the
word coach on their resume. I would
argue that there's no one on this planet
who's a bigger fan of coaching than me.
My coaching journey began when I was
14 and was working as a children's tennis
coach. Since then, I've coached amateur
and professional golfers and tennis
players, musicians, public speakers and
executives, and I've witnessed some
amazing results from this thing we
call coaching.
We all know instinctively that good
coaching
drives
lasting
results.
Athletes and musicians have always
hired coaches to help them determine

| 16

the quickest, most effective way to
improve their performance. Now, the
business world recognizes coaching as
a powerful way to improve performance
within organizations. Coaching has
been shown to boost everything from
revenue and productivity to employee
engagement and retention - and it's
one of the most important skills needed
to "manage" millennials and Generation
Z. As its impact on performance and
engagement has been repeatedly
demonstrated, many organizations
have invested considerable resources
into training managers and leaders to
become better coaches.
Yet, despite the time and money
dedicated to building managers'
coaching skills, many organizations
struggle to achieve the behavior change
they are looking for. All too often,
although managers know how to coach,
at the end of the day, they aren't actually

BY ALAN FINE

doing it. Employees of these welltrained and well-intentioned managers
frequently say they aren't getting the
coaching they want or need - or, at
least, not enough of it. When managers
explain why they aren't coaching, the
most common refrain is: "I'm too busy
doing all the other things I have to do."
It's seen as one more thing on a to-do list
that is already too long.
Leaders often make coaching a separate
task to be completed, viewing it as
something else to fit into an already busy
schedule. So, when I look at coaching in the
business world, I find myself wondering:
Is the notion of "coaching conversations"
a cop-out? Does the concept of coaching
conversations get us off the hook for
doing what we could or should be doing in
every conversation?
I would say yes - at least in most of our
conversations. Here's why:



Training Industry Magazine - September/October 2019

Table of Contents for the Digital Edition of Training Industry Magazine - September/October 2019

Thinking More Broadly About How Adults Learn
Table of Contents
Mentoring: 4 Keys To Making it a Meaningful Learning Experience
Formalizing Informal Learning: Tinker Dabble Doodle Try
The Accidental Learner
Percolating Builds Depth
Coaching is a Cop-Out
Close More Deals With Story Selling
Partnering for the Power of Knowledge: How Can Knowledge Sharing Foster Collaboration Among L&D and Employees?
Organizational Resiliency: a Function of Leader Adaptability and Versatility
Rules of Engagement for by Laura Francis Mentoring Reverse
Steps to Formally Make The Informal Part of Your Content Strategy
The Play's the Thing': The Power of Story-Based Learning
Fujitsu’s Experiment With Peer Coaching Pays Off
How to be Authentic When Collaborating on Multicultural Virtual Teams
Making the Case for Informal Learning at Work
Formalizing Informal Learning to Improve Performance
Making Learning Fun Again
Investing in the Future of the Worker, Not Just the Future of Work
Company News
Training Industry Magazine - September/October 2019 - Cover1
Training Industry Magazine - September/October 2019 - 2
Training Industry Magazine - September/October 2019 - Thinking More Broadly About How Adults Learn
Training Industry Magazine - September/October 2019 - Table of Contents
Training Industry Magazine - September/October 2019 - 5
Training Industry Magazine - September/October 2019 - 6
Training Industry Magazine - September/October 2019 - 7
Training Industry Magazine - September/October 2019 - 8
Training Industry Magazine - September/October 2019 - Mentoring: 4 Keys To Making it a Meaningful Learning Experience
Training Industry Magazine - September/October 2019 - 10
Training Industry Magazine - September/October 2019 - Formalizing Informal Learning: Tinker Dabble Doodle Try
Training Industry Magazine - September/October 2019 - 12
Training Industry Magazine - September/October 2019 - The Accidental Learner
Training Industry Magazine - September/October 2019 - 14
Training Industry Magazine - September/October 2019 - Percolating Builds Depth
Training Industry Magazine - September/October 2019 - Coaching is a Cop-Out
Training Industry Magazine - September/October 2019 - 17
Training Industry Magazine - September/October 2019 - 18
Training Industry Magazine - September/October 2019 - 19
Training Industry Magazine - September/October 2019 - Close More Deals With Story Selling
Training Industry Magazine - September/October 2019 - 21
Training Industry Magazine - September/October 2019 - 22
Training Industry Magazine - September/October 2019 - 23
Training Industry Magazine - September/October 2019 - Partnering for the Power of Knowledge: How Can Knowledge Sharing Foster Collaboration Among L&D and Employees?
Training Industry Magazine - September/October 2019 - 25
Training Industry Magazine - September/October 2019 - 26
Training Industry Magazine - September/October 2019 - 27
Training Industry Magazine - September/October 2019 - 28
Training Industry Magazine - September/October 2019 - Organizational Resiliency: a Function of Leader Adaptability and Versatility
Training Industry Magazine - September/October 2019 - 30
Training Industry Magazine - September/October 2019 - 31
Training Industry Magazine - September/October 2019 - Rules of Engagement for by Laura Francis Mentoring Reverse
Training Industry Magazine - September/October 2019 - 33
Training Industry Magazine - September/October 2019 - 34
Training Industry Magazine - September/October 2019 - 35
Training Industry Magazine - September/October 2019 - Steps to Formally Make The Informal Part of Your Content Strategy
Training Industry Magazine - September/October 2019 - 37
Training Industry Magazine - September/October 2019 - 38
Training Industry Magazine - September/October 2019 - 39
Training Industry Magazine - September/October 2019 - The Play's the Thing': The Power of Story-Based Learning
Training Industry Magazine - September/October 2019 - 41
Training Industry Magazine - September/October 2019 - 42
Training Industry Magazine - September/October 2019 - 43
Training Industry Magazine - September/October 2019 - Fujitsu’s Experiment With Peer Coaching Pays Off
Training Industry Magazine - September/October 2019 - 45
Training Industry Magazine - September/October 2019 - How to be Authentic When Collaborating on Multicultural Virtual Teams
Training Industry Magazine - September/October 2019 - 47
Training Industry Magazine - September/October 2019 - 48
Training Industry Magazine - September/October 2019 - 49
Training Industry Magazine - September/October 2019 - 50
Training Industry Magazine - September/October 2019 - Making the Case for Informal Learning at Work
Training Industry Magazine - September/October 2019 - 52
Training Industry Magazine - September/October 2019 - Formalizing Informal Learning to Improve Performance
Training Industry Magazine - September/October 2019 - 54
Training Industry Magazine - September/October 2019 - Making Learning Fun Again
Training Industry Magazine - September/October 2019 - Investing in the Future of the Worker, Not Just the Future of Work
Training Industry Magazine - September/October 2019 - Company News
Training Industry Magazine - September/October 2019 - Cover4
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20210304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20210102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20201112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20191112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20181112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20171112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20171112_se
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20161112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016sales
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015outsourcing
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015leadership
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008spring
https://www.nxtbookmedia.com