Training Industry Magazine - November/December 2019 - 46

GO GROW THEM
Using Crowdsourcing to Spur
Employee Development
BY MARCELLE FOWLER

For human resources (HR) practitioners,
crowdsourcing - the use of technology
and social networking to draw resources,
services, content or ideas from a large
number of people - has broadened
talent pools, given employees a voice on
topics from benefit options to company
culture, opened avenues for internal
collaboration and content sharing, and
enhanced performance feedback and
employee recognition systems.
From cybersecurity "hackathons" to
new potato chip flavors, crowdsourcing
is rapidly growing in popularity (along
with its monetary cousin, crowdfunding),
and it's no wonder. With a just few clicks,
thousands of responses can flood your
screen faster than you can make a
coffee run.
Despite diverse applications, crowdsourcing
remains largely untapped within talent
development, even as the digital
natives (Generation Z) enter the
workforce. According to a 2018 Robert
Half survey, more than 90% of Gen Zers
rank development and advancement
opportunities as their top reason for
selecting an employer. Crowdsourcing is
an effective way to meet their needs, as

| 46

well as the needs of their predecessors,
by merging talent development with
technology and social connectedness.
Wherever your organization is on its
digital journey, there are ways to include
crowdsourcing in your development
toolkit - whether it's enabling employees
to generate development ideas,
increasing post-learning application and
retention, or providing more development
opportunities overall.

GENERATING DEVELOPMENT
IDEAS
Employees' perspectives on their
development are often limited to
a narrow, promotion-focused or
classroom setting view. Crowdsourcing
can broaden their thinking, expand their
network of supporters and encourage
self-directed learning:
* Crowdsource, then craft: Discussing
ideas with only one or two people,
such as a manager or mentor, may
not help your employees explore
new possibilities for development.
Encourage employees to use virtual

methods to glean ideas from a
broader, more diverse population
before settling on a development
action plan by:
* Writing a post on their personal
blog.
* Posting goals on their social media
platform(s) of choice and asking
for input.
* Starting a thread in special interest
or professional associations'
LinkedIn or Facebook groups.
* Sharing progress with their
network and asking for additional
suggestions based on that progress
and updated development goals.
* Repurpose feedback and recognition
platforms:
Many
organizations
encourage employees and managers
to solicit performance feedback and
recognition from multiple sources.
However, soliciting thoughts on
development isn't common practice.
Explore ways to adapt your organization's
existing performance review platform
for seeking development ideas as
well. Simple programming shifts could
open a completely new, yet functionally
familiar,
platform
for
gaining


https://www.trainingindustry.com/articles/workforce-development/5-myths-about-generation-z-managing-and-training-the-digital-natives/ https://www.trainingindustry.com/articles/workforce-development/5-myths-about-generation-z-managing-and-training-the-digital-natives/ https://www.roberthalf.com/blog/management-tips/gen-z-characteristics-employers-need-to-understand

Training Industry Magazine - November/December 2019

Table of Contents for the Digital Edition of Training Industry Magazine - November/December 2019

Preparing for the Future of L&D
Table of Contents
Do You Have this Key Leadership Skill?
How Learning Leaders Can Implement Brain-based Trends, Strategies and Solutions to Transform Corporate L&D
Cliché or Clarity? 3 Expressions That Can Enhance Your Learning Efforts 
Leadership Trends for L&D to Consider
Building a Workforce for the Future
The Engagement Continuum
Design Thinking: Creating Authentically Learner-Centric Solutions
Trends 2020: The Broadening Role of L&D
The Future of Learning is Experiential
Clinging to 20th-century Learning Architecture Inhibits Your Ability to Deliver a 21st-century Learning Experience
Choosing Talent Over Tech
Go Grow Them: Using Crowdsourcing to Spur Employee Development
AbbVie: Engage Employees in Development, And Leave Them Wanting More
The Adaptation of Cross-Cultural Competence
How Technology is Shaping the Future of Workplace Learning
Using Technology to Support the Learner and Learning Professional Experience
Company News
Training Industry Magazine - November/December 2019 - Cover1
Training Industry Magazine - November/December 2019 - 2
Training Industry Magazine - November/December 2019 - Preparing for the Future of L&D
Training Industry Magazine - November/December 2019 - 4
Training Industry Magazine - November/December 2019 - Table of Contents
Training Industry Magazine - November/December 2019 - 6
Training Industry Magazine - November/December 2019 - 7
Training Industry Magazine - November/December 2019 - 8
Training Industry Magazine - November/December 2019 - Do You Have this Key Leadership Skill?
Training Industry Magazine - November/December 2019 - 10
Training Industry Magazine - November/December 2019 - How Learning Leaders Can Implement Brain-based Trends, Strategies and Solutions to Transform Corporate L&D
Training Industry Magazine - November/December 2019 - 12
Training Industry Magazine - November/December 2019 - Cliché or Clarity? 3 Expressions That Can Enhance Your Learning Efforts 
Training Industry Magazine - November/December 2019 - 14
Training Industry Magazine - November/December 2019 - Leadership Trends for L&D to Consider
Training Industry Magazine - November/December 2019 - Building a Workforce for the Future
Training Industry Magazine - November/December 2019 - 17
Training Industry Magazine - November/December 2019 - 18
Training Industry Magazine - November/December 2019 - 19
Training Industry Magazine - November/December 2019 - 20
Training Industry Magazine - November/December 2019 - The Engagement Continuum
Training Industry Magazine - November/December 2019 - 22
Training Industry Magazine - November/December 2019 - 23
Training Industry Magazine - November/December 2019 - Design Thinking: Creating Authentically Learner-Centric Solutions
Training Industry Magazine - November/December 2019 - 25
Training Industry Magazine - November/December 2019 - 26
Training Industry Magazine - November/December 2019 - 27
Training Industry Magazine - November/December 2019 - Trends 2020: The Broadening Role of L&D
Training Industry Magazine - November/December 2019 - 29
Training Industry Magazine - November/December 2019 - 30
Training Industry Magazine - November/December 2019 - 31
Training Industry Magazine - November/December 2019 - 32
Training Industry Magazine - November/December 2019 - 33
Training Industry Magazine - November/December 2019 - The Future of Learning is Experiential
Training Industry Magazine - November/December 2019 - 35
Training Industry Magazine - November/December 2019 - 36
Training Industry Magazine - November/December 2019 - 37
Training Industry Magazine - November/December 2019 - Clinging to 20th-century Learning Architecture Inhibits Your Ability to Deliver a 21st-century Learning Experience
Training Industry Magazine - November/December 2019 - 39
Training Industry Magazine - November/December 2019 - 40
Training Industry Magazine - November/December 2019 - 41
Training Industry Magazine - November/December 2019 - Choosing Talent Over Tech
Training Industry Magazine - November/December 2019 - 43
Training Industry Magazine - November/December 2019 - 44
Training Industry Magazine - November/December 2019 - 45
Training Industry Magazine - November/December 2019 - Go Grow Them: Using Crowdsourcing to Spur Employee Development
Training Industry Magazine - November/December 2019 - 47
Training Industry Magazine - November/December 2019 - 48
Training Industry Magazine - November/December 2019 - 49
Training Industry Magazine - November/December 2019 - AbbVie: Engage Employees in Development, And Leave Them Wanting More
Training Industry Magazine - November/December 2019 - 51
Training Industry Magazine - November/December 2019 - The Adaptation of Cross-Cultural Competence
Training Industry Magazine - November/December 2019 - 53
Training Industry Magazine - November/December 2019 - 54
Training Industry Magazine - November/December 2019 - 55
Training Industry Magazine - November/December 2019 - 56
Training Industry Magazine - November/December 2019 - How Technology is Shaping the Future of Workplace Learning
Training Industry Magazine - November/December 2019 - Using Technology to Support the Learner and Learning Professional Experience
Training Industry Magazine - November/December 2019 - Company News
Training Industry Magazine - November/December 2019 - Cover4
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