Training Industry Magazine - November/December 2019 - 52

GLOBAL
OUTLOOK

THE ADAPTATION OF
CROSS-CULTURAL COMPETENCE
BY DEBASHREE ROY, PH.D.

Today, a business' reach can span
across the globe with manufacturing
units, support, warehouses, shared
workplaces and distribution centers.
Global interdependence requires a shift
toward team collaboration across cultures
to sustain today's technology-enriched
business environment. However, it takes a
split second to alienate business partners
by unintentionally encroaching on cultural
norms or breaking intercultural protocols.
Culture is a shared pattern of values,
attitudes, beliefs, practices, ideas and
behaviors that define the way of life of a
group (i.e., a country, state, organization
or linguistic assemblage).
Competence is often mistaken for
knowledge or skill. While knowledge is
information processed by the brain - a
theoretical or practical understanding
of a subject - skill is the ability to carry
out a task, with determined results,
within a given span of time and energy.
Competence refers to the ability
to do the same task efficiently and
repeatedly with superior performance.
Hence, cross-cultural competence can
be defined as "the process of exchanging
meaningful and unambiguous information
across cultures in a way that preserves
mutual respect and minimizes conflict."
THE ROLE OF COMMUNICATION IN
CROSS-CULTURAL COMPETENCE
Management consultant Peter Drucker
once said, "Culture eats strategy for

| 52

breakfast." This statement is even
more apt for communication across
cultures. Cross-cultural communication
can be defined as "a process of
exchanging, negotiating, and mediating
one's cultural differences through
language, non-verbal gestures, and
space relationships."
The art and science of communication
- both verbal and nonverbal - has
gained a lot of momentum recently.
Organizations are investing millions
in training on speaking properly and
adopting the conversational nuances
of business partners, even mimicking
communication styles.

WITHOUT
UNDERSTANDING
CULTURAL VALUES,
SPEAKING THE SAME
LANGUAGE CANNOT
MITIGATE POTENTIAL
COMMUNICATION
PROBLEMS.
A closer look at the challenges of
achieving cross-cultural competence
reveals that communication is more
than language. It also requires an
understanding of cultural values.
In addition, technology has made
overcoming language barriers easy; just
download an app, insert an earpiece
and receive an instant translation.

Other consequential aspects of
communication that impact crosscultural competence are:
* Body language and gestures: The
implications of gestures and other
body language vary from culture to
culture and include eye contact (some
cultures prefer direct eye contact
when conversing, while it may indicate
a challenge in others), head nodding
(considered "yes" in some cultures
and "no" in others), raising an eyebrow,
pointing a finger, and posture.
* Tone and pace: Tone conveys mood
and attitude in verbal and non-verbal
communication, and tonal variations
can easily lead to misinterpretations,
even within the same cultural group.
"OK" is a widely used English term.
Change your tone while saying
it, and it changes the message
conveyed altogether. Pace is another
aspect of spoken language that
can impact communication across
cultures. Speaking too quickly when
communicating with a non-native
English speaker can lead to gaps
in understanding and adversely
impact communication.
* Word choice: Jargon, idioms and
phrases that are commonly used in
one's cultural group often negatively
affect cross-cultural communication.
Even organizations have their own
lingo. For medical personnel, "stat"
means "immediately." In other
industries, it can be an abbreviated
version of "statistics."


https://www.communispond.com/insights/blog/2016/06/29/82/barriers-to-cross-cultural-business-communication/

Training Industry Magazine - November/December 2019

Table of Contents for the Digital Edition of Training Industry Magazine - November/December 2019

Preparing for the Future of L&D
Table of Contents
Do You Have this Key Leadership Skill?
How Learning Leaders Can Implement Brain-based Trends, Strategies and Solutions to Transform Corporate L&D
Cliché or Clarity? 3 Expressions That Can Enhance Your Learning Efforts 
Leadership Trends for L&D to Consider
Building a Workforce for the Future
The Engagement Continuum
Design Thinking: Creating Authentically Learner-Centric Solutions
Trends 2020: The Broadening Role of L&D
The Future of Learning is Experiential
Clinging to 20th-century Learning Architecture Inhibits Your Ability to Deliver a 21st-century Learning Experience
Choosing Talent Over Tech
Go Grow Them: Using Crowdsourcing to Spur Employee Development
AbbVie: Engage Employees in Development, And Leave Them Wanting More
The Adaptation of Cross-Cultural Competence
How Technology is Shaping the Future of Workplace Learning
Using Technology to Support the Learner and Learning Professional Experience
Company News
Training Industry Magazine - November/December 2019 - Cover1
Training Industry Magazine - November/December 2019 - 2
Training Industry Magazine - November/December 2019 - Preparing for the Future of L&D
Training Industry Magazine - November/December 2019 - 4
Training Industry Magazine - November/December 2019 - Table of Contents
Training Industry Magazine - November/December 2019 - 6
Training Industry Magazine - November/December 2019 - 7
Training Industry Magazine - November/December 2019 - 8
Training Industry Magazine - November/December 2019 - Do You Have this Key Leadership Skill?
Training Industry Magazine - November/December 2019 - 10
Training Industry Magazine - November/December 2019 - How Learning Leaders Can Implement Brain-based Trends, Strategies and Solutions to Transform Corporate L&D
Training Industry Magazine - November/December 2019 - 12
Training Industry Magazine - November/December 2019 - Cliché or Clarity? 3 Expressions That Can Enhance Your Learning Efforts 
Training Industry Magazine - November/December 2019 - 14
Training Industry Magazine - November/December 2019 - Leadership Trends for L&D to Consider
Training Industry Magazine - November/December 2019 - Building a Workforce for the Future
Training Industry Magazine - November/December 2019 - 17
Training Industry Magazine - November/December 2019 - 18
Training Industry Magazine - November/December 2019 - 19
Training Industry Magazine - November/December 2019 - 20
Training Industry Magazine - November/December 2019 - The Engagement Continuum
Training Industry Magazine - November/December 2019 - 22
Training Industry Magazine - November/December 2019 - 23
Training Industry Magazine - November/December 2019 - Design Thinking: Creating Authentically Learner-Centric Solutions
Training Industry Magazine - November/December 2019 - 25
Training Industry Magazine - November/December 2019 - 26
Training Industry Magazine - November/December 2019 - 27
Training Industry Magazine - November/December 2019 - Trends 2020: The Broadening Role of L&D
Training Industry Magazine - November/December 2019 - 29
Training Industry Magazine - November/December 2019 - 30
Training Industry Magazine - November/December 2019 - 31
Training Industry Magazine - November/December 2019 - 32
Training Industry Magazine - November/December 2019 - 33
Training Industry Magazine - November/December 2019 - The Future of Learning is Experiential
Training Industry Magazine - November/December 2019 - 35
Training Industry Magazine - November/December 2019 - 36
Training Industry Magazine - November/December 2019 - 37
Training Industry Magazine - November/December 2019 - Clinging to 20th-century Learning Architecture Inhibits Your Ability to Deliver a 21st-century Learning Experience
Training Industry Magazine - November/December 2019 - 39
Training Industry Magazine - November/December 2019 - 40
Training Industry Magazine - November/December 2019 - 41
Training Industry Magazine - November/December 2019 - Choosing Talent Over Tech
Training Industry Magazine - November/December 2019 - 43
Training Industry Magazine - November/December 2019 - 44
Training Industry Magazine - November/December 2019 - 45
Training Industry Magazine - November/December 2019 - Go Grow Them: Using Crowdsourcing to Spur Employee Development
Training Industry Magazine - November/December 2019 - 47
Training Industry Magazine - November/December 2019 - 48
Training Industry Magazine - November/December 2019 - 49
Training Industry Magazine - November/December 2019 - AbbVie: Engage Employees in Development, And Leave Them Wanting More
Training Industry Magazine - November/December 2019 - 51
Training Industry Magazine - November/December 2019 - The Adaptation of Cross-Cultural Competence
Training Industry Magazine - November/December 2019 - 53
Training Industry Magazine - November/December 2019 - 54
Training Industry Magazine - November/December 2019 - 55
Training Industry Magazine - November/December 2019 - 56
Training Industry Magazine - November/December 2019 - How Technology is Shaping the Future of Workplace Learning
Training Industry Magazine - November/December 2019 - Using Technology to Support the Learner and Learning Professional Experience
Training Industry Magazine - November/December 2019 - Company News
Training Industry Magazine - November/December 2019 - Cover4
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20201112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20191112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20181112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20171112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20171112_se
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20161112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016sales
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015outsourcing
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015leadership
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008spring
https://www.nxtbookmedia.com